{"id":260454,"date":"2026-05-15T00:59:50","date_gmt":"2026-05-14T15:59:50","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/15\/how-%eb%b0%b0%eb%8b%ac%ec%9d%98%eb%af%bc%ec%a1%b1s-collaboration-with-%ec%a0%95%ec%84%9c%eb%b6%88%ec%95%88-%ea%b9%80%ed%96%84%ec%b0%8c-is-revolutionizing-stress-relief-exclusive-merchandise-launch\/"},"modified":"2026-05-15T00:59:51","modified_gmt":"2026-05-14T15:59:51","slug":"how-%eb%b0%b0%eb%8b%ac%ec%9d%98%eb%af%bc%ec%a1%b1s-collaboration-with-%ec%a0%95%ec%84%9c%eb%b6%88%ec%95%88-%ea%b9%80%ed%96%84%ec%b0%8c-is-revolutionizing-stress-relief-exclusive-merchandise-launch","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/05\/15\/how-%eb%b0%b0%eb%8b%ac%ec%9d%98%eb%af%bc%ec%a1%b1s-collaboration-with-%ec%a0%95%ec%84%9c%eb%b6%88%ec%95%88-%ea%b9%80%ed%96%84%ec%b0%8c-is-revolutionizing-stress-relief-exclusive-merchandise-launch\/","title":{"rendered":"How \ubc30\ub2ec\uc758\ubbfc\uc871&#8217;s Collaboration with \uc815\uc11c\ubd88\uc548 \uae40\ud584\ucc0c is Revolutionizing Stress Relief: Exclusive Merchandise Launch"},"content":{"rendered":"<figure class=\"photo-layout\" image photo_389676 float-center data-type=\"photo\">\n<div class=\"IMGFLOATING\">\n<div class=\"IMGFLOATING\"><img alt=\"src=contents\/crawler-dev\/image\/2026\/05\/CP-2025-0019\/image-a8b5e038-fae1-4617-af7a-f39dca1532f3.jpeg\">\n  <\/div>\n<\/p><\/div><figcaption>\n <\/figcaption><\/figure>\n<p>Woowa Brothers, the company behind the Baemin delivery app, teamed up with the popular YouTube channel &#8220;Kim Hamjji: Emotional Anxiety,&#8221; which has over 700,000 subscribers, to release limited-edition merchandise. The collaboration was announced on May 14.<\/p>\n<p>&#8220;Kim Hamjji: Emotional Anxiety&#8221; uses a hamster character to capture the everyday anxieties of modern life, and it has gained a devoted following. Videos showing how the creator unwinds by ordering delivery after work have racked up the most views, and content featuring the Baemin song has shown the channel\u2019s affection for the app\u2014making this partnership a natural fit.<\/p>\n<p>The merch collection centers on stress relief and reflects Kim Hamjji\u2019s playful world. The set includes a pizza-shaped squishy, a keycap packaged like a hot-sauce packet, and a photo card tucked inside a dipping-sauce packet. All items come in Baemin\u2019s signature mint-colored pizza box. The products will be available in limited quantities on Baemin\u2019s instant-delivery service, B Mart, for about a week. KB Vision, Kim Hamjji\u2019s licensing partner, also took part in producing the goods.<\/p>\n<p>The squishy is designed to be squeezed and released for quick stress relief. The keycap\u2014printed with the Kim Hamjji character\u2014aims to bring a little calm while you type and is made in a keychain format. The photo card features an image of Kim Hamjji plus a QR code that recommends menu items in the Baemin app to help users decide what to order.<\/p>\n<p>A Baemin spokesperson said, &#8220;Turning Kim Hamjji\u2019s love of delivery food into a real collaboration with Baemin led to meaningful and fun products. We will continue pursuing diverse partnership marketing to enhance the customer experience on Baemin and B Mart.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Woowa Brothers collaborates with the popular YouTube channel &#8216;Emotional Anxiety Kim Hamji&#8217; to launch limited edition merchandise.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2025-0019\/thumb-84c0afdc-6fcc-4cb0-a91e-400953678d3f.jpg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-260454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How \ubc30\ub2ec\uc758\ubbfc\uc871&#039;s Collaboration with 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