{"id":260377,"date":"2026-05-14T11:28:51","date_gmt":"2026-05-14T02:28:51","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/14\/unlock-your-running-potential-join-the-wally-run-marathon-in-seoul-with-exclusive-discounts\/"},"modified":"2026-05-14T11:28:52","modified_gmt":"2026-05-14T02:28:52","slug":"unlock-your-running-potential-join-the-wally-run-marathon-in-seoul-with-exclusive-discounts","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/14\/unlock-your-running-potential-join-the-wally-run-marathon-in-seoul-with-exclusive-discounts\/","title":{"rendered":"Unlock Your Running Potential: Join the ‘Wally Run’ Marathon in Seoul with Exclusive Discounts!"},"content":{"rendered":"

Translation result.<\/p>\n

\n \"Second\"
\n CJ OnStyle said it will start selling tickets for the marathon Wally Run on the 18th. Courtesy of CJ OnStyle.
\n <\/figcaption><\/figure>\n

CJ OnStyle is rolling out a running-themed live commerce program centered on the popular character Wally. The initiative pairs marathon ticket sales with discounts on running gear to tap into growing demand among recreational runners.<\/span><\/p>\n

On May 14, CJ OnStyle said it will exclusively sell tickets for the Find Wally! Run with Shinhan Card (Wally Run) during a mobile live broadcast that begins at 7 p.m. on the 18th and runs through the 27th.<\/span><\/p>\n

The Wally Run is scheduled for June 21 at Yeouido Park in Seoul. The event will offer 10 km (6.2 miles) and 5 km (3.1 miles) routes and accommodate up to 9,000 participants. Universal Studios is hosting, with Shinhan Card as a sponsor.<\/span><\/p>\n

Where’s Wally\u2014known as Where’s Waldo in the U.S.\u2014is an illustrated book series by British artist Martin Handford. The franchise has sold roughly 65 million copies worldwide.<\/span><\/p>\n

For the official ticket launch broadcast on the 18th, CJ OnStyle will present a \\”Wally in Seoul\\” theme, showcasing Seoul running landmarks such as Seoul Forest, the Han River and Gwanghwamun. The program will stage a chase storyline to recover marathon tickets allegedly stolen by Odlaw, the series\u2019 villain.<\/span><\/p>\n

Every ticket purchaser will receive a start pack containing a Wally Run uniform, socks, a string bag and a race bib. Packs will ship beginning on the 2nd of next month, and Shinhan Card payments qualify for a 20% discount.<\/span><\/p>\n

On race day, finishers will get a completion pack with a protein shake, mixed nuts and a sheet mask. Organizers also plan to run on-site experience booths.<\/span><\/p>\n

Observers say the event is designed to capture the surge in running participation. A Gallup Korea survey estimates South Korea\u2019s running population topped 10 million last year, and the share of people who have tried jogging or running rose from 23% in 2021 to 32% in 2023.<\/span><\/p>\n

As running culture spreads, markets for shoes, apparel and health products are expanding quickly. Euromonitor estimates South Korea\u2019s sneaker market grew from 2.77 trillion KRW in 2021 to roughly 4 trillion KRW in 2024 (about $2.08 billion and $3.00 billion USD, respectively).<\/span><\/p>\n

A CJ OnStyle spokesperson said the company plans to keep strengthening content-driven commerce that reflects lifestyle trends.<\/span><\/p>\n

Reporter Kim Myung-geun meang@viva100.com<\/p>\n","protected":false},"excerpt":{"rendered":"

CJ Onstyle launches a running-themed live commerce featuring character ‘Wally’, offering marathon entries and discounts on running gear.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2024-0113\/thumb-14057d5a-017c-4b07-a74b-f9a5fdaca23a.jpg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-260377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\nUnlock Your Running Potential: Join the 'Wally Run' Marathon in Seoul with Exclusive Discounts!<\/title>\n<meta name=\"description\" content=\"CJ Onstyle launches a running-themed live commerce featuring character 'Wally', offering marathon entries and discounts on running gear.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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