{"id":260277,"date":"2026-05-13T00:15:32","date_gmt":"2026-05-12T15:15:32","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/13\/how-our-bank-is-redefining-wealth-management-a-taste-of-luxury-travel-and-dining\/"},"modified":"2026-05-13T00:15:33","modified_gmt":"2026-05-12T15:15:33","slug":"how-our-bank-is-redefining-wealth-management-a-taste-of-luxury-travel-and-dining","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/05\/13\/how-our-bank-is-redefining-wealth-management-a-taste-of-luxury-travel-and-dining\/","title":{"rendered":"How Our Bank is Redefining Wealth Management: A Taste of Luxury Travel and Dining"},"content":{"rendered":"
\n
\"At\"
\n At the ‘Taste of TWO CHAIRS: Cuisine and Travel’ event held at Michelin one\u2011star restaurant Jueun on the 7th, Woori Bank’s TWO CHAIRS clients and their families attended a travel trends seminar. (Photo: Woori Bank)
\n <\/figcaption><\/figure>\n<\/div>\n

[The Public=Reporter Ahn Eun\u2011hye] To celebrate Family Month, Woori Bank invited 20 VVIP clients from its TWO CHAIRS program and their families to a “Taste of TWO CHAIRS: Cuisine and Travel” event on the 7th, the bank said on the 12th.<\/p>\n

The program was crafted to go beyond traditional asset management, aiming to enrich clients’ everyday lives and celebrate meaningful family moments.<\/p>\n

The evening took place at Jueun, a Michelin one\u2011star Korean fine\u2011dining restaurant.<\/p>\n

The event ran in two parts. In the first session, Seo Hyun\u2011jeong, CEO of private travel brand Tour di Medici, explored current family travel trends and offered practical tips for planning bespoke family trips.<\/p>\n

In the second session, guests enjoyed a seven\u2011course Korean fine\u2011dining menu that highlighted seasonal ingredients, with thoughtful wine pairings for each course. A welcome champagne reception set the tone for the meal.<\/p>\n

“We organized this event to extend our support beyond financial services and into clients’ lifestyles,” said Kim Seon, head of Woori Bank’s WM Group. “We will continue offering thoughtful, high\u2011end loyalty programs so couples, parents, and children can create unforgettable memories and build deeper ties with the bank.”<\/p>\n

Industry analysts say banks are stepping up competition for ultra\u2011high\u2011net\u2011worth (VVIP) clients by expanding into lifestyle\u2011based premium marketing\u2014covering culture, gastronomy, and travel\u2014beyond traditional financial services. The strategy is seen as a way to broaden customer experience beyond wealth management and strengthen long\u2011term loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"

Woori Bank hosted a ‘Taste of TWO CHAIRS’ event for VVIP customers and their families, emphasizing family moments and asset management.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2024-0005\/thumb-1f077c8a-1eb1-4c76-9397-8e9bbd157599.jpg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-260277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"\nHow Our Bank is Redefining Wealth Management: A Taste of Luxury Travel and Dining<\/title>\n<meta name=\"description\" content=\"Woori Bank hosted a 'Taste of TWO CHAIRS' event for VVIP customers and their families, emphasizing family moments and asset management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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