{"id":260258,"date":"2026-05-13T00:10:51","date_gmt":"2026-05-12T15:10:51","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/13\/how-hello82s-direct-to-fan-model-is-reshaping-k-pop-insights-from-ceo-choi-jae-yoon\/"},"modified":"2026-05-13T00:10:52","modified_gmt":"2026-05-12T15:10:52","slug":"how-hello82s-direct-to-fan-model-is-reshaping-k-pop-insights-from-ceo-choi-jae-yoon","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/music\/2026\/05\/13\/how-hello82s-direct-to-fan-model-is-reshaping-k-pop-insights-from-ceo-choi-jae-yoon\/","title":{"rendered":"How Hello82&#8217;s Direct-to-Fan Model is Reshaping K-Pop: Insights from CEO Choi Jae-yoon"},"content":{"rendered":"<p>Translation result<img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0299\/image-84217a9e-0d9b-4dc6-ae74-32cf45d8dffa.jpeg\" alt=\"\ucd5c\uc7ac\uc724\" \ud5ec\ub85c82 \ub300\ud45c> Billboard has named Choi Jae-yoon, CEO of global K-pop label hello82, to its 2026 \\&#8221;Indie Power Players\\&#8221; list \u2014 his second consecutive year on the roster. <\/p>\n<p> hello82 is an independent label that, without relying on major-label capital, has pushed multiple K-pop albums into the upper ranks of Billboard\u2019s main charts through its own global distribution network and localized marketing. Headquartered in Los Angeles, the company analyzes global fandom data with a focus on the U.S. and integrates online and offline fan-engagement initiatives with its distribution strategy. <\/p>\n<p> Industry observers view this as a successful example of the Direct-to-Fan (D2F) model, which moves beyond the traditional label-or-distributor role to connect artists directly with international audiences. <\/p>\n<p> Choi said, \\&#8221;I&#8217;m pleased that our efforts to expand K-pop&#8217;s global influence through the flexibility and innovation of an indie label have been recognized.\\&#8221; He added, \\&#8221;We will continue building an independent global ecosystem so more artists can freely connect with fans around the world, beyond the limits of existing systems.\\&#8221; <\/p>\n<p> Billboard\u2019s \\&#8221;Indie Power Players\\&#8221; highlights people operating outside the three major labels \u2014 Universal, Sony and Warner \u2014 which together account for roughly 70% of the global music market. The list recognizes those whose independent capital and creative business models have driven measurable change on global charts and in music markets. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello82 CEO Choi Jae-yoon is recognized as a &#8216;2026 Indie Power Player&#8217; by Billboard for the second consecutive year.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0299\/thumb-5e920541-da6b-4663-8f33-c14380d2958d.jpg","footnotes":""},"categories":[278101],"tags":[],"class_list":["post-260258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Hello82&#039;s Direct-to-Fan Model is 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