{"id":259980,"date":"2026-05-10T00:20:16","date_gmt":"2026-05-09T15:20:16","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/10\/discover-the-bhc-star-one-festival-a-unique-blend-of-food-music-and-community-engagement\/"},"modified":"2026-05-10T00:20:17","modified_gmt":"2026-05-09T15:20:17","slug":"discover-the-bhc-star-one-festival-a-unique-blend-of-food-music-and-community-engagement","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/05\/10\/discover-the-bhc-star-one-festival-a-unique-blend-of-food-music-and-community-engagement\/","title":{"rendered":"Discover the BHC Star One Festival: A Unique Blend of Food, Music, and Community Engagement"},"content":{"rendered":"
Translation result.<\/p>\n
[Inews24 Reporter Koo Seoyun] Chicken brand bhc threw an outdoor culture festival to deepen connections with consumers. The goal was to expand brand engagement through a hands-on festival that blended live performances, food and drink, and community giving.<\/p>\n\n Scene from bhc’s Star One Festival held on the 9th at Nanji Hangang Park in Seoul. [Photo by Koo Seoyun] \n <\/figcaption><\/figure>\n
On the 9th, Dining Brands Group\u2019s chicken brand bhc hosted the Star One Festival, a mixed cultural event at Youth Square in Nanji Hangang Park, Seoul.<\/p>\n
The gates opened at 11 a.m., and families, couples and friend groups flowed in. Within half an hour, the standing zone\u2014set up for fans to get close to the performers\u2014was packed. As the day went on, the picnic area filled with people spreading blankets and snacking, and the whole place settled into a breezy weekend-festival vibe.<\/p>\n\n bhc brand experience booth. [Photo by Koo Seoyun] \n <\/figcaption><\/figure>\n
Experience booths for Dining Brands Group\u2019s major names\u2014bhc, Outback Steakhouse and Warehouse 43\u2014drew long lines. Guests joined brand quizzes, games and events, leaving with discount coupons and freebies. At some booths, hosts even encouraged crowds to chant things like \u201cbhc\u201d and \u201cSoy Garlic King\u201d to keep the energy high.<\/p>\n
\u201cI came because I was curious about a chicken-brand event, and there was way more to see and taste than I expected,\u201d one attendee said. \u201cIt felt like a fun, easygoing festival to spend a weekend at.\u201d<\/p>\n
Another guest, a regular bhc customer, added, \u201cI eat bhc all the time, but I didn\u2019t realize the brand started as Byeolhana Chicken until today.\u201d<\/p>\n
The Star One Festival grew out of a participatory brand project built around the question, \u201cWhat\u2019s your one star?\u201d Attendees were invited to liken their dreams, values and tastes to a single star\u2014celebrating how different lights come together to create a shared moment.<\/p>\n
bhc\u2019s origin story ties into that same \u201cone star\u201d idea. The brand began in 1997 as Byeolhana Chicken, launched Colpop in 1999, and adopted the bhc name in 2000. With its 30th anniversary approaching in 2026, the festival doubled as a way to revisit the brand\u2019s roots and refresh its message for the next generation.<\/p>\n\n Star One Festival F&B zone. [Photo by Koo Seoyun] \n <\/figcaption><\/figure>\n
As bhc\u2019s 30th anniversary approaches in 2026, the event also aimed to reconnect with the brand\u2019s beginnings and amplify its message to younger audiences. The Dining Brands Group ESG Committee organized the festival, which offered free entry via advance registration. All proceeds from on-site F&B sales will be donated to local community causes\u2014meaning the company covered event costs and returned the day\u2019s revenue to the public.<\/p>\n
Song Hoseop, CEO of Dining Brands Group, said, \u201cOur brand and society have always grown alongside the next generation. We put on the Star One Festival to cheer on the \u2018one star\u2019 of those chasing their dreams and to help turn that support into tangible, shared growth.\u201d<\/p>\n\n Standing zone at the Star One Festival. [Photo by Koo Seoyun] \n <\/figcaption><\/figure>\n
The layout included a main stage, a brand-experience area called the Star One Zone, an F&B zone, a Dream One Zone of social-contribution partner booths, and several photo spots.<\/p>\n
Four Dining Brands Group labels participated in the F&B zone\u2014bhc Chicken, Outback Steakhouse, Warehouse 43 and bhc pop\u2014across a total of 10 booths.<\/p>\n
The Dream One Zone hosted partner organizations like Green Umbrella, Beautiful Store, the Korean Food Promotion Institute, the public delivery app Ttaenggyeoyo, and an art-goods experience for children with developmental disabilities. Dining Brands Group also invited family-care children\u2014so-called young carers\u2014who have been supported through its partnership with Green Umbrella.<\/p>\n
Seven artists performed on stage, including Imujin, Dynamic Duo, MeloMance, Jeokjae, Kkachisan, Lidoor and Gyuri. RuaMel, the grand-prize winner of bhc\u2019s artist audition \u201cStar One, Dream One,\u201d also performed. The audition drew 203 teams in total; RuaMel shared the stage with Asadal, the top-selected act.<\/p>\n","protected":false},"excerpt":{"rendered":"
BHC chicken brand hosts an outdoor cultural festival to enhance consumer engagement through performances and social contributions.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0087\/thumb-561dff58-d25b-4b8d-8ab2-4c0f74835050.jpg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-259980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\n
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