\n J.ESTINA and IU. Courtesy of J.ESTINA
\n <\/figcaption><\/figure>\n<\/div>\n(The CEN News \/ Reporter Choo Jae-yeon) IU’s styling on MBC’s drama 21st Century Grand Lady has viewers buzzing. As Castle Beauty CEO Seong Hee-joo, IU’s jewelry choices feel less like product placement and more like a snapshot of shifting lifestyles and everyday fashion trends.<\/p>\n
At the center of the looks is J.ESTINA. Episode 7 even uses the brand’s headquarters showroom as a key set. IU pairs a white-tone jacket with a necklace and earrings from the ETER collection to create a minimalist yet luxe office vibe. With an infinity motif and the brand initial \\”J,\\” ETER pieces offer a subtle presence that aligns with current daily-jewelry trends among working women.<\/p>\n
In episode 8, she wears the CELESTIA collection with a white tweed set, channeling a classic mood. The silver jewelry\u2014designed to evoke the sparkle of starlight\u2014works just as well for formal events as it does for effortless, everyday outfits.<\/p>\n
Fashion consumption has shifted away from flashy luxury logos toward practical styling that expresses personal mood and taste. As a result, viewers pay more attention to real-life looks they can actually wear, rather than over-the-top stage costumes. IU’s restrained approach to jewelry taps into that cultural moment and resonates with audiences.<\/p>\n
\\”We’ve been receiving steady inquiries about the pieces since the episodes aired,\\” a J.ESTINA representative said. \\”The designs naturally suit a variety of everyday styles, allowing for wide-ranging styling options.\\”<\/p>\n
The pieces seen in the drama are available at department stores nationwide and through the brand’s official online store. J.ESTINA is also running pop-up shops at select locations and hosting events at its flagship showroom.<\/p>\n
(The CEN News) Reporter Choo Jae-yeon luckychoo0617@naver.com<\/p>\n","protected":false},"excerpt":{"rendered":"
IU’s styling in MBC’s drama reflects changing lifestyle trends, with J.ESTINA jewelry at the forefront of her fashion choices.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0189\/thumb-1499357e-6100-4e0f-b5c8-108b065828e8.jpg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-259890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"\n
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