{"id":259871,"date":"2026-05-09T00:17:43","date_gmt":"2026-05-08T15:17:43","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/09\/k-food-takes-south-america-by-storm-how-kimchi-and-korean-cuisine-are-winning-hearts\/"},"modified":"2026-05-09T00:17:44","modified_gmt":"2026-05-08T15:17:44","slug":"k-food-takes-south-america-by-storm-how-kimchi-and-korean-cuisine-are-winning-hearts","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/05\/09\/k-food-takes-south-america-by-storm-how-kimchi-and-korean-cuisine-are-winning-hearts\/","title":{"rendered":"K-Food Takes South America by Storm: How Kimchi and Korean Cuisine are Winning Hearts"},"content":{"rendered":"<div>\n <b>Kwon Dae-young, scholar of Korean food humanities (former director of the Korea Food Research Institute)<\/b>\n<\/div>\n<p> <img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0094\/image-f9071335-67f7-48d8-894c-a107087773c8.png\" alt=\"AI\" image depicting the popularity of k-food in south america. class=\"img_LSize\"> I had several items on my bucket list. One was an anthropological tour of ancient civilizations\u2014Egypt, Crete (Mycenaean), Greece and Rome\u2014to trace the beauty of human life. Another was a quest to chase the world\u2019s great landscapes across China, the Americas and Europe. To check one of those off, I set out for South America to see the legacy of the Incas and the wilds of Patagonia. <\/p>\n<p> After finishing my Egypt trip last year, I finally took the plunge and headed to South America this year. Traveling to the opposite side of the globe isn\u2019t easy. Could I handle a 36-hour-plus journey? Could I beat altitude sickness in places like Cusco? Would I have the stamina for Patagonia\u2019s famous treks\u2014Fitz Roy, Torres del Paine? I had plenty of doubts. But Peru\u2019s ancient sites, Patagonia\u2019s dramatic landscapes, and the buzzing modern cities of Argentina and Brazil quickly put them to rest. <\/p>\n<p> Framed by the Andes and a long Pacific coastline, South America is a food lover\u2019s paradise with many distinctive traditional dishes. I sampled Peru\u2019s raw seafood classic ceviche; Bolivia\u2019s traditional lamb ribs, cordero; Chile\u2019s Parila Marina, a seafood stew cooked using heat from the water; Argentina\u2019s asado, meats cooked by radiant heat rather than an open flame; and Brazil\u2019s churrasco, meats grilled on skewers. <\/p>\n<p> Every time I ate these dishes, I thought about kimchi. Given that kimchi was born out of a need to keep rice and meals flavorful and never boring, it felt natural to imagine it alongside these foods. For anyone who\u2019s tasted kimchi, adding it to those meals would have amplified the experience. <\/p>\n<p> These countries have evolved their own sauces and condiments to enhance flavor, but I can\u2019t help thinking that if kimchi had been part of their culinary histories it might have outshone many of them from a gastronomic perspective. Some might say I\u2019m biased because I\u2019m Korean\u2014but that\u2019s not the whole point. Kimchi is remarkable. To persuade others, we need to tell its cultural story and support it with rigorous scientific research and smart promotion. It will take time, but with the right explanation, historical context and scientific evidence, people will taste kimchi and demand will follow. <\/p>\n<p> Chile and Argentina are famous for wine and consume it in abundance, but they also have notable traditional drinks. Peru\u2019s Inca Kola, Chile\u2019s pisco, Argentina\u2019s mate tea\u2014once the go-to drink of ranchers\u2014and Brazil\u2019s guarana tea (served on LATAM flights) each carry history and unique flavors. As for frozen treats, South America offers distinctive options like calafate ice cream (made from the thorny calafate berry) and Brazilian a\u00e7a\u00ed bowls\u2014both deliciously singular. <\/p>\n<p> With the exception of Bolivia\u2014a high-altitude nation with a large indigenous population\u2014I found overall awareness of Korea across South America was higher than I expected. Young people especially love taking photos with Korean tourists. K-dramas and K-pop clearly boosted Korea\u2019s visibility among the youth. <\/p>\n<p> It\u2019s harder to measure K-food fever while traveling. Mostly I noticed Korean restaurants popping up and a gradual rise in local customers. But in Buenos Aires I felt K-food\u2019s presence more clearly. The number of Korean restaurants hasn\u2019t exploded, nor did I see a wave of fusion dishes\u2014like kimchi quesadillas or kimchi empanadas\u2014taking over the menu scene. Big cities still show plenty of pizza, pasta and Chinese restaurants. Even in large supermarkets like Carrefour, Japanese sushi rice and Japanese instant noodles still outnumber Korean rice and ramen. <\/p>\n<p> Yet visit Korean markets or Chinese-run \u201coriental\u201d grocers and the K-food trend is unmistakable. In Chile\u2019s Korean markets, shelves are stocked with instant noodles, kimchi and a variety of banchan and ingredients. In Buenos Aires, Korean stores prominently display kimchi, seaweed and an overwhelming variety of Korean instant noodles and snacks. Most customers were young locals. Interestingly, these shops had small chairs and tables by the shelves and provided microwaves and hot water\u2014just like convenience stores in Korea\u2014and young people sat chatting while digging into spicy instant noodles like Buldak. <\/p>\n<p> Buenos Aires, a city planned about 400 years ago, centers on the Obelisk Plaza and is full of theaters and restaurants. Right in that hub stands an oriental grocery run by Chinese merchants for decades. Customers began requesting Korean products years ago, and the store gradually stocked them. Today, more than 70% of its shelf space is surprisingly filled with Korean products. Rows of instant noodles sit alongside snacks like Choco Pie and Pepero, seaweeds, soju and Korean beer. The rice on the shelves, however, comes from China\u2019s northeast, and the kimchi\u2014imported from China\u2014was labeled as \u201cKorean pao cai (\u6ce1\u83dc).\u201d <\/p>\n<p> I\u2019m proud of K-food\u2019s global footprint, but I also felt a twinge of disappointment. I worry that K-food will become synonymous with packaged items like instant ramen, rather than the full breadth of Korean cuisine. Can instant noodles and Choco Pie really represent Korean food? To truly understand K-food, people need to taste Korean rice with authentic banchan. If we packaged Korean rice with a compact electric rice cooker, sold together, we might accelerate the global adoption of genuine K-food. <\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0094\/image-d5a408ae-ef52-4e8f-af2f-3e58188b233e.jpeg\" alt=\"Kwon\" dae-young\u2019s korean food humanities class=\"img_LSize\"><\/p>\n<div>\n<ul>\n<li><span>[Exclusive] Prosecutors at Samsung\u2019s semiconductor lines\u2026boost expertise in investigating technology leaks<\/span><\/li>\n<li><span>\u201cEat pizza, then go to church\u201d \u2014 Packed pews at a New York cathedral as Gen Z reshapes American churches [Park Si-jin\u2019s Global Pick]<\/span><\/li>\n<li><span>\u201cIf I report it, I lose 2,000 KRW (approximately 1.50 USD)\u201d\u2026a small-business owner in distress<\/span><\/li>\n<li><span>Will July\u2019s special tax and fair market value be revised\u2026\u201cMore listings could appear in Gangnam\u2019s three districts\u201d [Koju-bu]<\/span><\/li>\n<li><span>Korea\u2019s version of SpaceX becomes reality\u2026Hanwha to buy more KAI shares by year-end [Biz-Plus]<\/span><\/li>\n<li><span>House price forecasts hit by regulation\u2026capital region still expected to rise<\/span><\/li>\n<li><span>\u201cNo antibiotics or vaccines\u201d \u2014 lungs stop, then organs fail\u2026\u2018Possible human-to-human transmission\u2019 report sparks global alarm<\/span><\/li>\n<li><span>[Exclusive] Science talent awards budget cut from 2.1 billion KRW (approximately 1.575 million USD) to 1.6 billion KRW (approximately 1.2 million USD)\u2026\u201cJudges can\u2019t even get travel expenses\u201d<\/span><\/li>\n<li><span>2028? 2029? When will wartime operational control transfer happen\u2026Lee: \u201cWe must prepare to operate on our own\u201d [Lee Hyun-ho\u2019s Military!Talk]<\/span><\/li>\n<li><span>\u20185th-generation indemnity\u2019 reduces non-severe coverage and lowers premiums\u2026launching on the 6th<\/span><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A journey through South America exploring ancient civilizations and diverse cuisines, highlighting the cultural significance of kimchi.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0094\/thumb-bf361469-bc15-4a8c-be16-0ccce7981d7f.jpg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-259871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K-Food Takes South America by Storm: How Kimchi and Korean Cuisine are Winning Hearts<\/title>\n<meta name=\"description\" content=\"A journey through South America exploring ancient civilizations and diverse cuisines, highlighting the cultural significance of kimchi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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