{"id":259771,"date":"2026-05-08T00:20:00","date_gmt":"2026-05-07T15:20:00","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/08\/why-hoshino-resorts-new-beach-club-in-guam-is-a-game-changer-for-korean-travelers\/"},"modified":"2026-05-08T00:20:01","modified_gmt":"2026-05-07T15:20:01","slug":"why-hoshino-resorts-new-beach-club-in-guam-is-a-game-changer-for-korean-travelers","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/05\/08\/why-hoshino-resorts-new-beach-club-in-guam-is-a-game-changer-for-korean-travelers\/","title":{"rendered":"Why Hoshino Resort&#8217;s New Beach Club in Guam is a Game-Changer for Korean Travelers"},"content":{"rendered":"<p>Translation result<\/p>\n<div class=\"imgBox\" ib_center id=\"imgBox_2925495\">\n<figure id=\"captionBox\"><img loading=\"lazy\" decoding=\"async\" alt=\"May\" 7 \u2014 tomohisa kato, chief operating officer of hoshino resorts, speaks at the hoshino resorts korea press briefing held at co-society in seongdong-gu, seoul. photo by kang sang-heon. height=\"480\" id=\"imgs_2925495\" photo_no=\"2925495\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0070\/image-9ba61c78-8b03-46d9-9d63-e779daa89735.jpeg\" width=\"640\"><figcaption class=\"p_caption\">\n   Tomohisa Kato, Hoshino Resorts\u2019 chief operating officer, speaks at the Hoshino Resorts Korea press briefing held May 7 at Co-Society in Seongdong-gu, Seoul. [Photo by Kang Sang-heon]<br \/> &nbsp;<br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p> Hoshino Resorts is reimagining travel in Guam to match today\u2019s shift toward meaningful experiences over mere relaxation and value over bargain hunting. With a legacy stretching back more than a century, the Hoshino Resorts Group is bringing its revitalization-first philosophy to the global stage, kicking off with a bold makeover of Risonare Guam.<\/p>\n<p> On May 7, the company hosted a press briefing for Korean media at Co-Society in Seoul\u2019s Seongdong-gu neighborhood to roll out its brand vision and the Guam resort revitalization plan. Founded in 1914, Hoshino Resorts Group now operates 74 properties worldwide across six brands: luxury HOSHINOYA, onsen ryokan KAI, resort RISONARE, city hotel OMO, lifestyle hotel BEB, and mountain-lodge style LUCY.<\/p>\n<p> At the heart of the group\u2019s identity are locality and renewal. Rather than endlessly building new properties, Hoshino focuses on acquiring tired or struggling facilities and restoring their original charm and value. As Tomohisa Kato put it at the briefing, \u201cA room cannot be the purpose of travel. We design the software\u2014the guest benefits and experiences\u2014first, and then invest in the hardware.\u201d<\/p>\n<p> Risonare Guam is the first overseas testbed for that approach. Spotting a slowdown in new investment on an island many Korean travelers know well, Hoshino has launched a sweeping overhaul that centers Guam\u2019s nature and culture.<\/p>\n<p> The most visible change is new on-site offerings. In phase one, the team removed the old pool and banquet hall to create Guam\u2019s first beach club and an all-day dining spot called CHO CHO. CHO CHO, opening this summer, will spotlight traditional Chamorro dishes alongside locally influenced fare with Spanish roots. The beach club, coming this fall, will let guests step directly from the hotel onto a private stretch of sand to enjoy music and activities all day long.<br \/> &nbsp; <\/p>\n<div class=\"imgBox\" ib_center id=\"imgBox_2925496\">\n<figure id=\"captionBox\"><img loading=\"lazy\" decoding=\"async\" alt=\"Aerial\" view of hoshino resorts risonare guam. photo by hoshino resorts. height=\"960\" id=\"imgs_2925496\" photo_no=\"2925496\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0070\/image-a96cfab2-0aa6-4015-8a36-469abb6ab222.jpeg\" width=\"640\"><figcaption class=\"p_caption\">\n   Risonare Guam, exterior view. [Photo by Hoshino Resorts]<br \/> &nbsp;<br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p> This is just the beginning of a multi\u2011phase roadmap. Kato outlined plans to move from the current upgrades into a second-phase water park revitalization and conclude with a third-phase refresh of guest rooms. \u201cThrough operations as software, we breathe new life into old facilities, increase their value, and contribute to the local economy\u2014that\u2019s the real meaning of revitalization we pursue,\u201d he said.<\/p>\n<p> The changes also include smarter guest offerings. Hoshino addressed the rigidity of the old all-inclusive model, which often forced guests to use lodging and F&amp;B benefits on a fixed schedule. The new Beach Club Package lets guests split benefits more flexibly\u2014use lunch one day and dinner the next, for example\u2014so they can explore Guam beyond the resort without feeling tied down.<\/p>\n<p> In a video message, Yoshiharu Hoshino, CEO of Hoshino Resorts Group, said, \u201cThe Guam market matters deeply to us. Korean guests\u2014who make up about half of Guam\u2019s visitors\u2014are our most valued partners. We\u2019re seriously thinking about how to make sure Koreans enjoy their stays. We\u2019ll keep investing in new facilities that reflect the needs of the Korean market, leveraging our strengths in revitalization.\u201d<\/p>\n<p> Those bold moves appear to be paying off: Korean arrivals to Hoshino properties are rising across the board. Internal data show a roughly 19% increase in Korean guest stays across the group from 2024 to 2025. Bookings for 2026 have surged as well\u2014by the end of April, reservations already reached 81% of total 2025 bookings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoshino Resorts sets a new standard for Guam travel, emphasizing experience over leisure and value over price in recent trends.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0070\/thumb-cf0bb52f-c638-4000-aa3c-4d217a414a7c.jpg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-259771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Hoshino Resort&#039;s New Beach Club in Guam is a Game-Changer for 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