{"id":258889,"date":"2026-04-30T00:09:19","date_gmt":"2026-04-29T15:09:19","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/30\/12-tv-channels-face-reprimand-over-misleading-beef-soup-ads-what-you-need-to-know\/"},"modified":"2026-04-30T00:09:20","modified_gmt":"2026-04-29T15:09:20","slug":"12-tv-channels-face-reprimand-over-misleading-beef-soup-ads-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/04\/30\/12-tv-channels-face-reprimand-over-misleading-beef-soup-ads-what-you-need-to-know\/","title":{"rendered":"12 TV Channels Face Reprimand Over Misleading Beef Soup Ads: What You Need to Know"},"content":{"rendered":"
\n
\"\u25b2Simga's\"
\n \u25b2Simga’s Premium Hanwoo Ox-Head Soup commercial. Photo = screenshot from YouTube ad
\n <\/figcaption><\/figure>\n<\/div>\n

Twelve broadcasters, including MBN Plus and TV Chosun2, were issued administrative guidance recommendations after airing a television commercial for Simga’s Premium Hanwoo Ox-Head Soup that touted \u201cgenerous\u201d amounts of green onion, onion, radish and ginseng\u2014even though none of those ingredients accounted for 1% of the product\u2014and depicted ingredients that were not actually present.<\/p>\n

On the afternoon of the 27th, the Broadcasting Media and Communications Review Committee\u2019s Advertising Subcommittee met and recommended administrative guidance for 12 channels \u2014 MBN Plus, TV Chosun2, SPOTV Golf & Health, Channel EM, Baduk TV, GTV, Channel Ever, D1, Edge TV, Cookie Health TV, World Classic Movie and Dong-A TV \u2014 for running an eight-minute Simga’s Premium Hanwoo Ox-Head Soup advertisement last March and April.<\/p>\n

The ad featured claims such as \u201cWe won\u2019t shortchange the meat,\u201d \u201cOverflowing amounts! Really packed in!\u201d and \u201cLoaded with onions, radish, green onions, and even pricey fresh ginseng,\u201d alongside images of abundant meat and vegetables. In reality, radish, green onion and onion each made up only 0.14% of the product, ginseng accounted for just 0.001%, and beef comprised 12%.<\/p>\n

The subcommittee also recommended administrative guidance for SK Stoa for overstating the benefits of the dietary supplement \u201cLactofit Diet.\u201d Although the product does contain Garcinia cambogia extract \u2014 which may help reduce body fat by inhibiting the conversion of carbohydrates into fat \u2014 the host\u2019s remarks, such as \u201cLet\u2019s get rid of everything that would build up that day\u201d and \u201cSo the burger you enjoy today can just end as pleasure,\u201d went beyond the product\u2019s demonstrated functions. The subcommittee found the broadcast exaggerated effects and could mislead viewers into believing they could eat large amounts of carbohydrates without gaining weight.<\/p>\n

The Broadcasting Media and Communications Review Committee\u2019s disciplinary framework ranges from lower-level administrative guidance \u2014 \u201csuggestions\u201d and \u201crecommendations\u201d \u2014 to legal sanctions including \u201ccautions,\u201d \u201cwarnings,\u201d disciplinary action against responsible parties, and, at higher levels, program corrections, suspensions or fines.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twelve broadcasters received warnings for misleading ads claiming to include ingredients not present in their products.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0179\/thumb-52c7d542-507c-4154-bf53-33a04bf3b7e7.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-258889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\n12 TV Channels Face Reprimand Over Misleading Beef Soup Ads: What You Need to Know<\/title>\n<meta name=\"description\" content=\"Twelve broadcasters received warnings for misleading ads claiming to include ingredients not present in their products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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