{"id":258749,"date":"2026-04-28T19:30:51","date_gmt":"2026-04-28T10:30:51","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/28\/why-the-gfx-eterna-55-is-a-game-changer-for-filmmakers-insights-from-koba-2026\/"},"modified":"2026-04-28T19:30:51","modified_gmt":"2026-04-28T10:30:51","slug":"why-the-gfx-eterna-55-is-a-game-changer-for-filmmakers-insights-from-koba-2026","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/04\/28\/why-the-gfx-eterna-55-is-a-game-changer-for-filmmakers-insights-from-koba-2026\/","title":{"rendered":"Why the GFX ETERNA 55 is a Game Changer for Filmmakers: Insights from KOBA 2026"},"content":{"rendered":"

Translation result<\/p>\n

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\n Fujifilm Electronic Imaging Korea plans to showcase a range of programs centered on its large-format cinema camera, the GFX ETERNA 55, at the International Broadcasting, Media, Audio & Lighting Exhibition (KOBA 2026). (Provided by Fujifilm Korea)
\n <\/figcaption><\/figure>\n

Fujifilm Electronic Imaging Korea announced April 28 that it will participate in KOBA 2026 and present a lineup of programs focused on the GFX ETERNA 55, its new large-format cinema camera.<\/p>\n

The company will build a GFX ETERNA 55 demo area at its booth designed to reflect an actual film-production environment. The space is intended to let visitors assess the camera\u2019s performance within a real production workflow rather than as a mere static display.<\/p>\n

In a theater-inspired media zone, footage shot with the GFX ETERNA 55 will be screened in 4K using the new FP-ZUH12000 projector, capable of up to 12,000 lumens, to highlight the large format\u2019s distinctive depth and immersive image quality. A variety of giveaways for booth visitors will also be available to enhance the attendee experience.<\/p>\n

On May 13, Fujifilm will host a cinema talk centered on the GFX ETERNA 55, which embodies the company\u2019s philosophy of carrying film-era principles into the digital age. The program will run two sessions, morning and afternoon, and Makoto Oishi, Fujifilm\u2019s head of product planning who led development of the GFX series and its broadcast and cinema lenses, will discuss the product\u2019s philosophy and design process.<\/p>\n

Cinematographers Yoon Byung-seon, Choi Yong-jin and Han Sang-gil, all active in the field, will join as panelists to share on-set experiences and insights and to engage in in-depth discussions about technical features and real-world application.<\/p>\n

Each talk-show session will accommodate 100 attendees, for a total of 200. Applications are open through May 6 on Fujifilm\u2019s official website and are limited to industry professionals \u2014 directors and cinematographers working in film, television, broadcasting, commercials and music videos \u2014 as well as film students and video producers.<\/p>\n

On May 14, the KOBA 2026 Creator Hub seminar will explore the theme \u201cLarge-Format Cameras in Cinema Production,\u201d presenting current trends and technological developments in video production. The session will focus on practical insights into using Fujifilm\u2019s large-format sensors and case studies of their application in production environments.<\/p>\n

\u201cWe are honored to present at KOBA 2026 the color-reproduction expertise and optical-design capabilities we have refined over many years in film production,\u201d said Lim Hoon, president of Fujifilm Korea. \u201cAs the media landscape evolves rapidly, we will continue engaging with creators to help them achieve greater expressive range and more efficient production workflows.\u201d<\/p>\n

Reporter Ahn Sang-jun ansang@viva100.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Fujifilm Electronic Imaging Korea will showcase the GFX ETERNA 55 at KOBA 2026, featuring a cinema camera experience and talk shows.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2024-0113\/thumb-f21f5a35-b9de-4d40-bb7d-d6866b6586e7.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-258749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\nWhy the GFX ETERNA 55 is a Game Changer for Filmmakers: Insights from KOBA 2026<\/title>\n<meta name=\"description\" content=\"Fujifilm Electronic Imaging Korea will showcase the GFX ETERNA 55 at KOBA 2026, featuring a cinema camera experience and talk shows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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