{"id":258525,"date":"2026-04-26T00:18:07","date_gmt":"2026-04-25T15:18:07","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/26\/are-you-a-cilantro-lover-discover-the-unique-cilantro-pop-up-experience-in-seoul\/"},"modified":"2026-04-26T00:18:07","modified_gmt":"2026-04-25T15:18:07","slug":"are-you-a-cilantro-lover-discover-the-unique-cilantro-pop-up-experience-in-seoul","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/26\/are-you-a-cilantro-lover-discover-the-unique-cilantro-pop-up-experience-in-seoul\/","title":{"rendered":"Are You a Cilantro Lover? Discover the Unique Cilantro Pop-Up Experience in Seoul!"},"content":{"rendered":"<p>Translation result.<img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-47bd4d28-81a2-4304-b165-eba91d1f1e03.jpeg\" alt=\"Sung\" areum (31) poses for a photo at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><\/p>\n<p>A pop-up devoted to the divisive herb cilantro opened on the 25th at a caf\u00e9 in Bukgajwa-dong, Seoul.<\/p>\n<p>When doors opened at 11 a.m., a long line had already formed as people hoped to be first in. The crowd included everything from hardcore cilantro superfans to those who avoid it entirely \u2014 and everyone had an opinion.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-6f809bd9-5b54-4674-b078-a2e4d4df5768.jpeg\" alt=\"Visitors\" line up at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-354a939e-fc3f-4b7b-9ff1-209d482faf48.jpeg\" alt=\"Visitors\" browse cilantro-related merchandise at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-426e03b6-abf6-446e-8475-6becf9597ea8.jpeg\" alt=\"Eun-sol\" yoo (32) shows a cilantro t-shirt to reporters at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><\/p>\n<p>Eun-sol Yoo, 32, who calls herself an &#8220;ultra-cilantro&#8221; fan, turned up in a cilantro T-shirt she bought in Vietnam. She said she not only adds cilantro to her meals but eats it raw and even ferments it into kimchi. &#8220;I&#8217;ve even tried growing cilantro seedlings myself,&#8221; she laughed, showing how serious she is about the herb.<\/p>\n<p>She added that she and some coworkers who love cilantro formed a group called Gochinja \u2014 roughly &#8220;cilantro fanatics&#8221; \u2014 and that they&#8217;d shared the pop-up details among themselves.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-43800c73-4724-40b4-a4fb-068fb51e92e8.jpeg\" alt=\"Visitors\" browse cilantro-related merchandise at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-1683a52b-4a20-4d86-89be-10347e272515.jpeg\" alt=\"Visitors\" participate in a vegetable cake workshop using cilantro at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-6c1b6138-5072-4e01-b3fe-63e1079c4acf.jpeg\" alt=\"Sung\" areum (31) and ji-ho bae (30) pose for a photo at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.>Sharing food preferences online and bonding with strangers over likes and dislikes has become a bona fide trend. Think the 2017 Facebook page &#8220;People Who Hate Cucumbers&#8221; and the 2021 mint-chocolate debate that took the internet by storm.<\/p>\n<p>This cilantro pop-up tapped into that same energy. It wasn&#8217;t just about whether you like cilantro \u2014 it was a chance for Millennials and Gen Z to loosely identify with others, and to broadcast that identity through merch and experiences.<\/p>\n<p>Sung Areum, 31, who came with her partner Ji-ho Bae, 30, said she first tried cilantro on a trip to Vietnam and fell for it. &#8220;I usually pick up cilantro at the grocery store and eat it with tacos,&#8221; she said. &#8220;I&#8217;m not someone who usually wears my preferences on my sleeve, but I might buy a cilantro hat this time.&#8221; <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-8713f983-bae0-4266-a352-c0d02acf041d.jpeg\" alt=\"Myeong-eun\" heo (33) and o i-seul (34) eat cilantro dishes together and chat at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-6c2f5034-6d47-4721-8722-ab1c682d16a5.jpeg\" alt=\"Ju\" so-ah (27) and yun yeo-ul (34) eat cilantro dishes together and chat at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><\/p>\n<p>The organizers lowered the barrier to join by sorting attendees into &#8220;ultra-fans,&#8221; &#8220;fans,&#8221; &#8220;moderate fans,&#8221; and &#8220;non-fans&#8221; instead of a simple like-or-dislike split. The idea was to make the event welcoming whether you were obsessed with cilantro or just curious.<\/p>\n<p>Ju So-ah, 27, who came with moderate fan Yun Yeo-ul, 34, described herself as a non-fan. Yun said they agreed ahead of time how much cilantro Ju was comfortable trying. Ju added that she&#8217;d be willing to sample items with a milder cilantro aroma.<\/p>\n<p>Influencer Na Bun, one of the event planners, said the three organizers all had different tastes. &#8220;I&#8217;m an ultra-fan, Yooni is a non-fan, and Lee Ha-baek is a fan,&#8221; Na said, adding that it&#8217;s more useful to think of cilantro preference as a matter of degree \u2014 how much you enjoy it \u2014 rather than a binary choice.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-96032427-6a34-4233-92b7-802d486fe238.jpeg\" alt=\"Visitors\" look around the venue at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0216\/image-9d51a30e-5378-4c61-b870-e6c805c2f55e.jpeg\" alt=\"A\" visitor poses for a photo at the cilantro pop-up store held on the 25th at a cafe in bukgajwa-dong, seoul.>The two-day event runs through the 26th and features savory and sweet dishes highlighting cilantro, plus themed merchandise \u2014 cilantro T-shirts, hats, and postcards \u2014 available for purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pop-up store featuring the controversial ingredient &#8216;cilantro&#8217; opened on the 25th at a cafe in Bukgajwa-dong, Seoul.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0216\/thumb-44a0c3ed-fe89-46de-bb64-629a285eb4fc.jpg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-258525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You a Cilantro Lover? 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