{"id":258130,"date":"2026-04-22T13:35:52","date_gmt":"2026-04-22T04:35:52","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/22\/b-tv-how-sk-broadbands-subscription-vod-surpassed-100-million-viewing-hours\/"},"modified":"2026-04-22T13:35:53","modified_gmt":"2026-04-22T04:35:53","slug":"b-tv-how-sk-broadbands-subscription-vod-surpassed-100-million-viewing-hours","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/04\/22\/b-tv-how-sk-broadbands-subscription-vod-surpassed-100-million-viewing-hours\/","title":{"rendered":"B tv+: How SK Broadband’s Subscription VOD Surpassed 100 Million Viewing Hours"},"content":{"rendered":"

Translation result.SK Broadband’s IPTV service B tv has seen its subscription VOD tier, B tv+, surpass 100 million cumulative viewing hours, cementing its role as an essential everyday media platform.<\/p>\n

<\/span><\/span><\/p>\n

\n \u25b2 SK Broadband
\n <\/figcaption><\/figure>\n


The milestone stands out amid an OTT glut and frequent platform switching\u2014so\u2011called “digital nomads” who sign up for and cancel services\u2014indicating that B tv+ has earned strong, differentiated trust from viewers.<\/p>\n

B tv+ is a subscription tier that gives users unlimited access to roughly 200,000 titles on B tv\u2014movies, dramas and variety shows\u2014at no extra charge. Its extensive library spans all ages and genres, from international series to animation and kids\u2019 programming, giving the service a clear competitive advantage.<\/p>\n

As OTT subscription fees continue to rise in a trend known as streamflation, SK Broadband has leaned into value. Its B tv All+ plan\u2014which bundles high\u2011speed internet with IPTV\u2014offers B tv+ at discounts of up to 61%, with pricing starting as low as 5,500 KRW (about $4.13). That aggressive value proposition has resonated with viewers.<\/p>\n

The service\u2019s strength shows up in the data. Since launching in July 2024, B tv+ reached 100 million cumulative viewing hours in just 21 months. Subscribers use 2.6 times more content than non\u2011subscribers, demonstrating strong engagement. The viewing surge has produced a pronounced lock\u2011in effect, cutting B tv\u2019s churn rate by 26% year over year. Analysts say this performance reflects SK Broadband\u2019s dual strategy of quickly licensing hot new releases while curating proven classics for its audience.<\/p>\n

SK Broadband has rapidly added trending titles across genres\u2014dramas such as The 21st\u2011Century Great Lady, Everyone Is Battling Their Own Worthlessness and Shin and the Law Office; the variety show Hidden Singer 8; and films like Heartman and Now You See Me 3\u2014capturing the attention of media enthusiasts. The convenience of mobile B tv, which lets users stream uninterrupted on up to four devices (smartphones, tablets, etc.), has also been a decisive factor.<\/p>\n

Beyond expanding viewing options, SK Broadband says it will continue to deliver special experiences to customers through B tv+.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SK Broadband’s B tv+ service surpasses 100 million viewing hours, solidifying its role as an essential media platform.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0357\/thumb-c9caf413-18f9-4d81-b378-33a2e79e7305.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-258130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\nB tv+: How SK Broadband's Subscription VOD Surpassed 100 Million Viewing Hours<\/title>\n<meta name=\"description\" content=\"SK Broadband's B tv+ service surpasses 100 million viewing hours, solidifying its role as an essential media platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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