{"id":258129,"date":"2026-04-22T12:31:47","date_gmt":"2026-04-22T03:31:47","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/22\/ddanzi-group-vs-traditional-media-what-fueled-its-2025-revenue-surge-to-455-billion-won\/"},"modified":"2026-04-22T12:31:47","modified_gmt":"2026-04-22T03:31:47","slug":"ddanzi-group-vs-traditional-media-what-fueled-its-2025-revenue-surge-to-455-billion-won","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/04\/22\/ddanzi-group-vs-traditional-media-what-fueled-its-2025-revenue-surge-to-455-billion-won\/","title":{"rendered":"Ddanzi Group vs. Traditional Media: What Fueled Its 2025 Revenue Surge to 455 Billion Won?"},"content":{"rendered":"<div>\n<figure class=\"photo-layout\" image photo_477744 float-center data-idxno=\"477744\" data-type=\"photo\"><img decoding=\"async\" alt=\"\u25b2\" 2026\ub144 4\uc6d420\uc77c \uae40\uc5b4\uc900\uc758 \uacb8\uc190\uc740 \ud798\ub4e4\ub2e4 \ub274\uc2a4\uacf5\uc7a5 \uac08\ubb34\ub9ac. src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0179\/image-7cee3d18-bb63-4012-aba3-9c81de3d34fa.jpeg\"><figcaption>\n   \u25b2 Screenshot from April 20, 2026, of the YouTube program &#8220;Kim Eo-jun&#8217;s Being Humble Is Hard News Factory.&#8221;<br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p>Ddanzi Group, whose largest shareholder is Kim Eo-jun\u2014the host of the YouTube channel &#8220;Kim Eo-jun&#8217;s Being Humble Is Hard News Factory&#8221;\u2014reported approximately 45.5 billion KRW in revenue for 2025 (about $34.13 million). That more than doubled the previous year\u2019s sales and put the outlet on an economic footing comparable to major daily newspapers. Analysts say the group\u2019s commerce business, a model legacy media have experimented with, was the primary growth driver.<\/p>\n<p>According to the Financial Supervisory Service\u2019s electronic disclosure system (DART), Ddanzi Group posted 2025 sales of 45.5 billion KRW (about $34.13 million) and operating profit of 6 billion KRW (about $4.50 million). By contrast, in 2024 the company reported sales of 18.2 billion KRW (about $13.65 million) and operating profit of 1.6 billion KRW (about $1.20 million), marking a striking year\u2011over\u2011year increase. The 2023 figures\u2014sales of 19.6 billion KRW (about $14.70 million) and operating profit of 2.9 billion KRW (about $2.18 million)\u2014underscore how unusual last year\u2019s jump was.<\/p>\n<div>\n<figure class=\"photo-layout\" image photo_477745 float-center data-idxno=\"477745\" data-type=\"photo\"><img decoding=\"async\" alt=\"\u25b2\" \ub534\uc9c0\uadf8\ub8f9 \ub9e4\ucd9c\uc561, \uc601\uc5c5\uc774\uc775 \uadf8\ub798\ud504. \uadf8\ub798\ud53d=\"\uc548\ud61c\ub098\" \uae30\uc790 \uc790\ub8cc=\"\uc804\uc790\uacf5\uc2dc\uc2dc\uc2a4\ud15c\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0179\/image-1fb412af-68c7-4a1c-b8ad-ecd9dfd6264b.jpeg\"><figcaption>\n   \u25b2 Graph showing Ddanzi Group&#8217;s sales and operating profit. Graphic by reporter Ahn Hye-na; data from the electronic disclosure system.<br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p>Those figures put Ddanzi Group in the same ballpark as established dailies. In 2025, Kookmin Ilbo reported sales of 52.5 billion KRW (about $39.38 million) and operating profit of 3.4 billion KRW (about $2.55 million). Kyunghyang, Hankyoreh and Hankook Ilbo reported sales roughly 30 billion KRW (about $22.50 million) higher than Ddanzi Group, but their operating profits were similar or lower.<\/p>\n<p>The surge was driven largely by Ddanzi\u2019s commerce operations. On his April 20 broadcast, Kim said, &#8220;Ninety\u2011nine percent of the increase in sales and profit came from products we designed at the &#8216;Being Humble&#8217; factory,&#8221; and added, &#8220;We are the world&#8217;s first YouTube\u2011based manufacturer.&#8221; In addition to selling third\u2011party goods on &#8216;Ddanzi Market,&#8217; the group operates &#8216;Being Humble Is Hard Mall,&#8217; which offers in\u2011house designed and manufactured products. Branded items\u2014sunglasses, fountain pens and umbrellas\u2014sold through that mall accounted for the bulk of revenue. While other political YouTubers operate marketplaces that sell outside products, few build and sell their own branded lines as Ddanzi has.<\/p>\n<div>\n<figure class=\"photo-layout\" image photo_477746 float-center data-idxno=\"477746\" data-type=\"photo\"><img decoding=\"async\" alt=\"\u25b2\" \uacb8\uc190\uc740\ud798\ub4e4\ub2e4\ubab0 \uc6f9\uc0ac\uc774\ud2b8 \uac08\ubb34\ub9ac. src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0179\/image-2c1c1f7f-a777-4e86-baab-83d88719872b.jpeg\"><figcaption>\n   \u25b2 Screenshot of the Being Humble Is Hard Mall website.<br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p>JoongAng Ilbo, which first reported on Ddanzi Group\u2019s sales last year, attributed the rise to Kim\u2019s fervent fanbase. The paper argued that whenever politics roiled\u2014from the Dec. 3 uprising to the Democratic Party leadership race\u2014supporters gravitated to Kim\u2019s show, boosting ad revenue, donations and purchases on Ddanzi Market.<\/p>\n<p>Kim rejected that interpretation. &#8220;This revenue increase has nothing to do with martial law, the presidential election or the party convention,&#8221; he said, adding that political allies might donate but &#8220;they won&#8217;t keep buying poor products. They aren&#8217;t reckless consumers. Designers who show at Paris Fashion Week make quality goods using domestic manufacturing, so customers buy again.&#8221;<\/p>\n<div id=\"tem-type-11\">\n<p><strong>No mainstream outlet has been this aggressive about commerce<\/strong><\/p>\n<\/div>\n<p>Commerce has long been one avenue for legacy media seeking to diversify revenue. As advertising income has declined, industry voices have urged news organizations to leverage trust to create product\u2011sales platforms. Chosun Ilbo runs &#8220;Chosun Mall,&#8221; linking advertising and commerce, while Hankyoreh offers &#8220;Hankyoreh TV Market Hani&#8221; through an official partner.<\/p>\n<p>Song Hae\u2011yeop, a media and culture professor at the National Gunsan University, said in an interview that talk of commerce growth has circulated for seven to eight years. &#8220;You can&#8217;t attribute Ddanzi Group&#8217;s increase solely to fandom,&#8221; he said. &#8220;Other outlets struggle to get exposure for products; many news organizations still resist monetizing this way. I haven&#8217;t seen an incumbent news organization push commerce this aggressively before.&#8221;<\/p>\n<div>\n<figure class=\"photo-layout\" image photo_477747 float-center data-idxno=\"477747\" data-type=\"photo\"><img decoding=\"async\" alt=\"\u25b2\" \uc870\uc120\uc77c\ubcf4 \ud648\ud398\uc774\uc9c0 \uc870\uc120\ubab0 \uac08\ubb34\ub9ac. src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0179\/image-d9af061b-0564-4d83-94b5-26cd0f7c5ff1.jpeg\"><figcaption>\n   \u25b2 Screenshot of the Chosun Ilbo website&#8217;s &#8216;Chosun Mall.&#8217;<br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p>Choi Jin\u2011soon, an adjunct professor of media communication at Konkuk University, described Ddanzi\u2019s results as a milestone. &#8220;This should be seen as the first clear case in Korean media where a &#8216;content\u2011community\u2011commerce&#8217; revenue model is working in earnest,&#8221; she said. &#8220;It&#8217;s a shift from a news\u2011production organization to a relationship\u2011based revenue organization. Kim Eo\u2011jun&#8217;s model builds reader\u2011based revenue beyond reliance on platform algorithms.&#8221;<\/p>\n<p>Choi added that traditional outlets have been preoccupied with visitors and pageviews, while Ddanzi focuses on who pays and how they engage. &#8220;They converted viewers and members into consumers through subscriptions and payments,&#8221; she said. &#8220;In some structural ways, it&#8217;s similar to The New York Times&#8217; shift toward a subscription model.&#8221;<\/p>\n<div id=\"tem-type-11\">\n<p><strong>Kim&#8217;s challenge as he seeks a new terrestrial network<\/strong><\/p>\n<\/div>\n<p>Kim has said his goal is to create a new kind of terrestrial broadcaster. On April 20 he said the decision came after the Yoon Suk\u2011yeol administration took office: &#8220;We must build a terrestrial network that is independent of political pressure, independent of advertisers&#8217; economic pressure and independent of platform regulation \u2014 a terrestrial broadcaster without an antenna.&#8221; He added, &#8220;Our goal is to double every year. Reaching the 40 billion KRW range is not a peak achievement\u2014it&#8217;s just the start.&#8221; (40 billion KRW \u2248 $30.00 million)<\/p>\n<p>But significant challenges remain. &#8220;Being Humble Is Hard News Factory&#8221; depends on YouTube, and algorithm changes can make audience metrics more volatile than traditional broadcasts. Perceptions of Kim as a political actor also pose risks: repeated entanglement in factional disputes has driven some subscribers away. While Kim argues that product quality explains the sales growth, observers say it is difficult to disentangle product appeal from fervent fan participation in driving revenue.<\/p>\n<div>\n<figure class=\"photo-layout\" image photo_477748 float-center data-idxno=\"477748\" data-type=\"photo\"><img decoding=\"async\" alt=\"\u25b2\" \uae40\uc5b4\uc900\uc758 \uacb8\uc190\uc740 \ud798\ub4e4\ub2e4 \ub274\uc2a4\uacf5\uc7a5 src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0179\/image-570313de-1070-497a-84c1-f4f3be95b632.jpeg\"><figcaption>\n   \u25b2 Kim Eo\u2011jun&#8217;s Being Humble Is Hard News Factory<br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p>Choi warned that close ties to a politically engaged audience are both an asset and a liability. &#8220;Fandom cannot expand indefinitely; growth may plateau beyond a certain size,&#8221; she said. &#8220;If a &#8216;Kim Eo\u2011jun risk&#8217; materializes, revenues could fall sharply.&#8221;<\/p>\n<p>After last month\u2019s broadcast about reporter Jang In\u2011su and the so\u2011called prosecution\u2011withdrawal deal ignited controversy, Kim said he would reflect on platform ethics and journalistic standards. Observers say the program must address these risks to maintain sustainable profitability. &#8220;People are watching whether News Factory, which functions as a media outlet, will actually apply journalistic norms,&#8221; Choi said. &#8220;We\u2019ve moved beyond demanding no mistakes to demanding acknowledgement and rectification. Without that process, a &#8216;trust risk&#8217; can erupt at any time and affect the business.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kim Eo-jun&#8217;s Ddanzi Group achieved over 45.5 billion won in sales, doubling revenue and highlighting its media commerce strategy.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0179\/thumb-edbe9757-7457-4933-adf2-405877e080f5.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-258129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ddanzi Group vs. Traditional Media: What Fueled Its 2025 Revenue Surge to 455 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