{"id":257744,"date":"2026-04-19T00:10:44","date_gmt":"2026-04-18T15:10:44","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/19\/uhd-broadcasting-crisis-are-mbc-and-sbs-falling-short-on-their-investment-promises\/"},"modified":"2026-04-19T00:10:45","modified_gmt":"2026-04-18T15:10:45","slug":"uhd-broadcasting-crisis-are-mbc-and-sbs-falling-short-on-their-investment-promises","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/04\/19\/uhd-broadcasting-crisis-are-mbc-and-sbs-falling-short-on-their-investment-promises\/","title":{"rendered":"UHD Broadcasting Crisis: Are MBC and SBS Falling Short on Their Investment Promises?"},"content":{"rendered":"
Translation result.<\/p>\n
Korea Communications Commission Chairman Lee Hyo-seong acknowledged that terrestrial broadcasters drew up overly ambitious UHD investment plans to secure frequency allocations.<\/p>\n
On the 11th, Rep. Kim Jong-hoon of the Minjung Party told the National Assembly\u2019s Science, ICT and Broadcasting and Communications Committee during the KCC audit, \u201cTerrestrial UHD broadcasting is the product of excessive demands by broadcasters and an overzealous push by the government under the Park Geun-hye administration,\u201d and called for an audit to determine whether the decision was appropriate.<\/p>\n
Earlier, Media Today reported that MBC and SBS completed only 64% and 50%, respectively, of the UHD facility investments they promised when they received licenses. MBC had pledged to invest 15.8 billion KRW (approximately 11.85 million USD) but put in only 10 billion KRW (7.5 million USD), while SBS pledged 15.5 billion KRW (approximately 11.63 million USD) but invested just 7.9 billion KRW (approximately 5.93 million USD).<\/p>\n
[Related article: Terrestrial UHD was unprepared; broadcasters failed to meet facility investment promises<\/span>]<\/p>\n
Broadcasters were required to schedule 5% of all programming in UHD by 2017. After licensing, however, the KCC began counting HD remasters that had been reprocessed as UHD, so in practice broadcasters have fallen short of the 5% target.<\/p>\n
Terrestrial UHD offers roughly four times the image clarity of HD. To receive it, viewers need a UHD TV that uses the U.S.-style transmission standard or a UHD converter, and must pick up the terrestrial signal directly by antenna without subscribing to cable or IPTV.<\/p>\n
Rep. Kim pointed out that broadcasters\u2019 investment plans shrank from 2 trillion KRW (1.5 billion USD) in 2014 to 1.3 trillion KRW (975 million USD) in 2015 and 1.25 trillion KRW (937.5 million USD) in 2016. \u201cHad the review been rigorous, these unrealistic plans could have been rejected,\u201d he said, asking, \u201cWhy does this project keep moving forward?\u201d<\/p>\n
\n\n \u25b2 Rep. Kim Jong-hoon (Minjung Party). Photo: Voice of the People. \n <\/figcaption><\/figure>\n<\/div>\n
Chairman Lee responded, \u201cWe showed leniency because terrestrial broadcasters lacked the capacity to make the investments,\u201d adding, \u201cWe should have reviewed their plans more closely, but the broadcasters were overly ambitious from the start. It appears they drew up unrealistic plans to secure frequencies.\u201d Under the Park Geun-hye administration, the Ministry of Science, ICT and Future Planning originally planned to allocate the 700 MHz band to communications, but in 2015 it set aside part of that band for terrestrial UHD at the request of broadcasters and the National Assembly.<\/p>\n
On the need for UHD, Chairman Lee said, \u201cExisting HD broadcasts are adequate for most viewers,\u201d but added, \u201cStill, being the world\u2019s first to adopt UHD has national significance that cannot be ignored.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The head of the broadcasting commission admits that UHD investment plans by terrestrial broadcasters were overly ambitious.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0179\/thumb-10622785-095d-4e69-9aad-a964238021d1.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-257744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\n
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