\n \u25b2Scene from the Korea Broadcasting Association\u2019s 2026 regular general meeting and board session, held the morning of the 3rd. Photo: Korea Broadcasting Association
\n <\/figcaption><\/figure>\n<\/div>\nThe Korea Broadcasting Association, which represents 39 terrestrial broadcasters, said it voted to coordinate a joint response to the unauthorized use of broadcast content for AI training.<\/p>\n
Speaking at the association\u2019s regular general meeting and board session on the 3rd, Chairman Bang Mun-shin, who also serves as SBS president, said last year\u2019s national agenda and policy proposals incorporated many of the association\u2019s suggested regulatory reforms \u2014 a meaningful step forward. He added that reforms to the Broadcasting and Communications Development Fund removed unfair spending practices and laid the groundwork to expand support for regional and smaller stations. He pledged to push those changes quickly toward concrete results.<\/p>\n
Bang identified artificial intelligence as this year\u2019s foremost challenge, saying the association will actively counter unauthorized AI training of broadcast material and work to ensure the broadcasting sector is not sidelined in national AI policymaking.<\/p>\n
The association elected MBC President Ahn Hyeong-jun as its next chairman; his term begins in August. Ahn said he feels a profound sense of responsibility amid the difficult conditions facing terrestrial broadcasters and vowed to work with member-company leaders to create a turning point that lets terrestrial television reclaim its central role in shaping K-culture.<\/p>\n
In February, KBS, SBS and MBC \u2014 South Korea\u2019s three major terrestrial broadcasters \u2014 filed a lawsuit against OpenAI seeking to stop alleged copyright infringement and to recover damages. Earlier, the broadcasters sued Naver over its generative AI, HyperCLOVA X, alleging it trained on their news content without permission in violation of copyright and unfair competition laws, and they sought damages and an injunction to halt further training.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Korea Broadcasting Association resolves to collaborate on unauthorized AI use in broadcasting content, aiming for significant progress.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0179\/thumb-bbe7e71c-5383-4c1a-a3eb-ea04e157c236.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-257626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\n
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