{"id":257534,"date":"2026-04-17T15:51:04","date_gmt":"2026-04-17T06:51:04","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/17\/naver-ends-19-year-old-related-search-feature-whats-next-for-ai-search-in-2026\/"},"modified":"2026-04-17T15:51:05","modified_gmt":"2026-04-17T06:51:05","slug":"naver-ends-19-year-old-related-search-feature-whats-next-for-ai-search-in-2026","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/04\/17\/naver-ends-19-year-old-related-search-feature-whats-next-for-ai-search-in-2026\/","title":{"rendered":"Naver Ends 19-Year-Old Related Search Feature: What\u2019s Next for AI Search in 2026?"},"content":{"rendered":"<p>Translation result<\/p>\n<h2>Related Search Keywords Removed<br \/>First Major Change in Eight Years Since Real-Time Search Was Axed<br \/>Daum Moves to Restore Real-Time Search<\/h2>\n<div id=\"attachment_213896\" class=\"wp-caption\" alignnone><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-213896\" class=\"size-full\" wp-image-213896 src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0059\/image-176aad90-4b8d-4063-b841-9ea5f409c491.jpeg\" alt=\"\uc2e4\uc2dc\uac04 \uac80\uc0c9\uc5b4\" \uc0ac\ub77c\uc9c4 \uc9c0 8\ub144...\ub610 \ud55c \ubc88 \ub124\uc774\ubc84\uac00 \ubc14\ub00c\ub294 \uc774\uc720\ub294? width=\"1200\" height=\"800\" srcset=\"https:\/\/cdn.newautopost.co.kr\/newautopost\/2026\/04\/08180057\/%EB%84%A4%EC%9D%B4%EB%B2%84%EC%B0%BD%EC%97%85%EC%9E%90%EC%9D%98%EB%B0%9C%EC%96%B8.jpg\" 1200w, https: cdn.newautopost.co.kr newautopost 2026 04 08180057 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%b0%bd%ec%97%85%ec%9e%90%ec%9d%98%eb%b0%9c%ec%96%b8-640x427.jpg 640w, https: cdn.newautopost.co.kr newautopost 2026 04 08180057 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%b0%bd%ec%97%85%ec%9e%90%ec%9d%98%eb%b0%9c%ec%96%b8-1013x675.jpg 1013w, https: cdn.newautopost.co.kr newautopost 2026 04 08180057 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%b0%bd%ec%97%85%ec%9e%90%ec%9d%98%eb%b0%9c%ec%96%b8-240x160.jpg 240w, https: cdn.newautopost.co.kr newautopost 2026 04 08180057 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%b0%bd%ec%97%85%ec%9e%90%ec%9d%98%eb%b0%9c%ec%96%b8-768x512.jpg 768w, https: cdn.newautopost.co.kr newautopost 2026 04 08180057 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%b0%bd%ec%97%85%ec%9e%90%ec%9d%98%eb%b0%9c%ec%96%b8-150x100.jpg 150w sizes=\"auto,\" (max-width: 1200px) 100vw, 1200px><\/p>\n<p id=\"caption-attachment-213896\" class=\"wp-caption-text\">Source: Provided by Naver<\/p>\n<\/div>\n<p>Naver said it will discontinue its related-search keyword feature after 19 years. Introduced in 2007, the tool\u2019s retirement drew disappointment from long-time users. The move \u2014 coming eight years after the company ended its real-time search list \u2014 has renewed interest in what\u2019s driving the change.<\/p>\n<p>Industry analysts point to Naver\u2019s shift toward artificial intelligence. As the company expands its AI business, the practical need for a separate related-search feature has diminished. Last September, Naver rolled out an AI-powered \u201csearch term suggestion\u201d service.<\/p>\n<div id=\"attachment_213894\" class=\"wp-caption\" alignnone><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-213894\" class=\"size-full\" wp-image-213894 src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0059\/image-294d8449-de7c-478c-a358-da90b56f9bcd.jpeg\" alt=\"\uc2e4\uc2dc\uac04 \uac80\uc0c9\uc5b4\" \uc0ac\ub77c\uc9c4 \uc9c0 8\ub144...\ub610 \ud55c \ubc88 \ub124\uc774\ubc84\uac00 \ubc14\ub00c\ub294 \uc774\uc720\ub294? width=\"1200\" height=\"800\" srcset=\"https:\/\/cdn.newautopost.co.kr\/newautopost\/2026\/04\/08180054\/%EB%84%A4%EC%9D%B4%EB%B2%84%EC%82%AC%EC%9A%A9%EC%9E%90.jpg\" 1200w, https: cdn.newautopost.co.kr newautopost 2026 04 08180054 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%82%ac%ec%9a%a9%ec%9e%90-640x427.jpg 640w, https: cdn.newautopost.co.kr newautopost 2026 04 08180054 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%82%ac%ec%9a%a9%ec%9e%90-1013x675.jpg 1013w, https: cdn.newautopost.co.kr newautopost 2026 04 08180054 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%82%ac%ec%9a%a9%ec%9e%90-240x160.jpg 240w, https: cdn.newautopost.co.kr newautopost 2026 04 08180054 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%82%ac%ec%9a%a9%ec%9e%90-768x512.jpg 768w, https: cdn.newautopost.co.kr newautopost 2026 04 08180054 %eb%84%a4%ec%9d%b4%eb%b2%84%ec%82%ac%ec%9a%a9%ec%9e%90-150x100.jpg 150w sizes=\"auto,\" (max-width: 1200px) 100vw, 1200px><\/p>\n<p id=\"caption-attachment-213894\" class=\"wp-caption-text\">Source: Depositphotos<\/p>\n<\/div>\n<h3>Linked Searches Caused Headaches During Elections<br \/>AI Briefing Adoption Also Rises<\/h3>\n<p>Naver has repeatedly grappled with manipulation of related-search terms during election seasons. A feature intended to make searching easier was repeatedly exploited, and the company temporarily suspended the service at times to rein it in.<\/p>\n<p>The latest change lets Naver streamline overlapping services and aim for a more consistent search experience. By the end of last year, its AI Briefing feature had reached about 20% adoption, a figure the company cited in deciding to concentrate resources on AI-driven search tools.<\/p>\n<div id=\"attachment_213895\" class=\"wp-caption\" alignnone><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-213895\" class=\"size-full\" wp-image-213895 src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0059\/image-80a7a3a7-5257-4507-8ab8-af9967367501.jpeg\" alt=\"\uc2e4\uc2dc\uac04 \uac80\uc0c9\uc5b4\" \uc0ac\ub77c\uc9c4 \uc9c0 8\ub144...\ub610 \ud55c \ubc88 \ub124\uc774\ubc84\uac00 \ubc14\ub00c\ub294 \uc774\uc720\ub294? width=\"1200\" height=\"800\" srcset=\"https:\/\/cdn.newautopost.co.kr\/newautopost\/2026\/04\/08180056\/%EA%B5%AC%EA%B8%80%EC%82%AC%EC%98%A5%EC%95%9E%EC%A0%84%EA%B2%BD.jpg\" 1200w, https: cdn.newautopost.co.kr newautopost 2026 04 08180056 %ea%b5%ac%ea%b8%80%ec%82%ac%ec%98%a5%ec%95%9e%ec%a0%84%ea%b2%bd-640x427.jpg 640w, https: cdn.newautopost.co.kr newautopost 2026 04 08180056 %ea%b5%ac%ea%b8%80%ec%82%ac%ec%98%a5%ec%95%9e%ec%a0%84%ea%b2%bd-1013x675.jpg 1013w, https: cdn.newautopost.co.kr newautopost 2026 04 08180056 %ea%b5%ac%ea%b8%80%ec%82%ac%ec%98%a5%ec%95%9e%ec%a0%84%ea%b2%bd-240x160.jpg 240w, https: cdn.newautopost.co.kr newautopost 2026 04 08180056 %ea%b5%ac%ea%b8%80%ec%82%ac%ec%98%a5%ec%95%9e%ec%a0%84%ea%b2%bd-768x512.jpg 768w, https: cdn.newautopost.co.kr newautopost 2026 04 08180056 %ea%b5%ac%ea%b8%80%ec%82%ac%ec%98%a5%ec%95%9e%ec%a0%84%ea%b2%bd-150x100.jpg 150w sizes=\"auto,\" (max-width: 1200px) 100vw, 1200px><\/p>\n<p id=\"caption-attachment-213895\" class=\"wp-caption-text\">Source: Depositphotos<\/p>\n<\/div>\n<h3>A Portal-Era Icon<br \/>Negative User Reaction<\/h3>\n<p>Company officials described related-search keywords as a symbolic relic of the portal era. Naver frames the move as part of a broader \u201csearch paradigm shift,\u201d saying it will use AI to extract more precise insights from the data it has gathered and to hold on to its position in the search market.<\/p>\n<p>Still, backlash among users has been vocal. One commenter asked, \u201cWhy does the search box need AI? I wish they&#8217;d just leave it as a plain search box.\u201d Another said Naver once dominated the domestic market by manually managing search terms and added that the company seems to have \u201clost its way.\u201d<\/p>\n<div id=\"attachment_213897\" class=\"wp-caption\" alignnone><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-213897\" class=\"size-full\" wp-image-213897 src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0059\/image-72ac6a95-283a-486d-a49a-185a043910da.jpeg\" alt=\"\uc2e4\uc2dc\uac04 \uac80\uc0c9\uc5b4\" \uc0ac\ub77c\uc9c4 \uc9c0 8\ub144...\ub610 \ud55c \ubc88 \ub124\uc774\ubc84\uac00 \ubc14\ub00c\ub294 \uc774\uc720\ub294? width=\"1200\" height=\"800\" srcset=\"https:\/\/cdn.newautopost.co.kr\/newautopost\/2026\/04\/08180059\/%EB%84%A4%EC%9D%B4%EB%B2%84%EB%B3%B8%EC%82%AC%EC%A0%84%EA%B2%BD.jpg\" 1200w, https: cdn.newautopost.co.kr newautopost 2026 04 08180059 %eb%84%a4%ec%9d%b4%eb%b2%84%eb%b3%b8%ec%82%ac%ec%a0%84%ea%b2%bd-640x427.jpg 640w, https: cdn.newautopost.co.kr newautopost 2026 04 08180059 %eb%84%a4%ec%9d%b4%eb%b2%84%eb%b3%b8%ec%82%ac%ec%a0%84%ea%b2%bd-1013x675.jpg 1013w, https: cdn.newautopost.co.kr newautopost 2026 04 08180059 %eb%84%a4%ec%9d%b4%eb%b2%84%eb%b3%b8%ec%82%ac%ec%a0%84%ea%b2%bd-240x160.jpg 240w, https: cdn.newautopost.co.kr newautopost 2026 04 08180059 %eb%84%a4%ec%9d%b4%eb%b2%84%eb%b3%b8%ec%82%ac%ec%a0%84%ea%b2%bd-768x512.jpg 768w, https: cdn.newautopost.co.kr newautopost 2026 04 08180059 %eb%84%a4%ec%9d%b4%eb%b2%84%eb%b3%b8%ec%82%ac%ec%a0%84%ea%b2%bd-150x100.jpg 150w sizes=\"auto,\" (max-width: 1200px) 100vw, 1200px><\/p>\n<p id=\"caption-attachment-213897\" class=\"wp-caption-text\">Source: Provided by Naver<\/p>\n<\/div>\n<h3>Late to the AI Fight<br \/>Raises Concerns About Media Control<\/h3>\n<p>Global tech players such as Google and OpenAI are already locked in fierce competition over generative AI search. Observers say Naver\u2019s push into the space comes later than many rivals.<\/p>\n<p>The debate over media manipulation, which eased after real-time lists were discontinued, risks shifting toward broader concerns about editorial control. Critics warn that a decision intended to curb opinion distortion could instead fragment public discourse and concentrate control over what users see.<\/p>\n<div id=\"attachment_213898\" class=\"wp-caption\" alignnone><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-213898\" class=\"size-full\" wp-image-213898 src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0059\/image-36af8084-7133-4b71-9826-254d5c00cdf2.jpeg\" alt=\"\uc2e4\uc2dc\uac04 \uac80\uc0c9\uc5b4\" \uc0ac\ub77c\uc9c4 \uc9c0 8\ub144...\ub610 \ud55c \ubc88 \ub124\uc774\ubc84\uac00 \ubc14\ub00c\ub294 \uc774\uc720\ub294? width=\"1200\" height=\"800\" srcset=\"https:\/\/cdn.newautopost.co.kr\/newautopost\/2026\/04\/08180102\/%EB%8B%A4%EC%9D%8C%EC%A0%9C%EC%A3%BC%EC%82%AC%EC%98%A5%EC%A0%84%EA%B2%BD.jpg\" 1200w, https: cdn.newautopost.co.kr newautopost 2026 04 08180102 %eb%8b%a4%ec%9d%8c%ec%a0%9c%ec%a3%bc%ec%82%ac%ec%98%a5%ec%a0%84%ea%b2%bd-640x427.jpg 640w, https: cdn.newautopost.co.kr newautopost 2026 04 08180102 %eb%8b%a4%ec%9d%8c%ec%a0%9c%ec%a3%bc%ec%82%ac%ec%98%a5%ec%a0%84%ea%b2%bd-1013x675.jpg 1013w, https: cdn.newautopost.co.kr newautopost 2026 04 08180102 %eb%8b%a4%ec%9d%8c%ec%a0%9c%ec%a3%bc%ec%82%ac%ec%98%a5%ec%a0%84%ea%b2%bd-240x160.jpg 240w, https: cdn.newautopost.co.kr newautopost 2026 04 08180102 %eb%8b%a4%ec%9d%8c%ec%a0%9c%ec%a3%bc%ec%82%ac%ec%98%a5%ec%a0%84%ea%b2%bd-768x512.jpg 768w, https: cdn.newautopost.co.kr newautopost 2026 04 08180102 %eb%8b%a4%ec%9d%8c%ec%a0%9c%ec%a3%bc%ec%82%ac%ec%98%a5%ec%a0%84%ea%b2%bd-150x100.jpg 150w sizes=\"auto,\" (max-width: 1200px) 100vw, 1200px><\/p>\n<p id=\"caption-attachment-213898\" class=\"wp-caption-text\">Source: Architectural and Urban Policy Information Center website<\/p>\n<\/div>\n<h3>Daum Brings Back Real-Time Search<br \/>Concerns Over Fragmented Public Opinion<\/h3>\n<p>In response, rival portal Daum revived its real-time search feature under the name Real-Time Trends after a six-year hiatus. The company added safeguards intended to block repeated queries and bot-driven automation to prevent past abuses.<\/p>\n<p>Critics warn that removing related-search links \u2014 once a bridge between pieces of information \u2014 pushes users toward a closed, algorithm-driven consumption model. Narrowing the public square around specific keywords and relying on AI-filtered content could reduce the diversity and accessibility of information that portals are expected to provide.<\/p>\n<p>At the same time, the split in strategy between Naver and competitors that emphasize the value of real-time search may become a turning point in the portal market. The key question for the future of Korea\u2019s search ecosystem is which approach \u2014 Naver\u2019s efficiency-driven, AI-first model or Daum\u2019s bid to restore real-time trends \u2014 will actually deliver a better user experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naver announces the end of its related search term service after 19 years, leaving users disappointed and curious about the reasons behind this change.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0059\/thumb-d04410c9-65f1-4131-b94f-17dce38c246e.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-257534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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