{"id":257518,"date":"2026-04-17T15:48:32","date_gmt":"2026-04-17T06:48:32","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/17\/discover-the-winning-character-media-guardians-selected-as-official-mascot-for-public-communication\/"},"modified":"2026-04-17T15:48:33","modified_gmt":"2026-04-17T06:48:33","slug":"discover-the-winning-character-media-guardians-selected-as-official-mascot-for-public-communication","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/04\/17\/discover-the-winning-character-media-guardians-selected-as-official-mascot-for-public-communication\/","title":{"rendered":"Discover the Winning Character: Media Guardians Selected as Official Mascot for Public Communication"},"content":{"rendered":"<p>Translation result<\/p>\n<div class=\"figure\"><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0078\/image-6c908ea2-4bc3-411b-9846-daf829287374.png\" width=\"600px\" alt=\"\ubc29\ubbf8\ud1b5\uc704 \uce90\ub9ad\ud130 \uacf5\ubaa8\uc804\" \ucd5c\uc885 \uc218\uc0c1\uc791 \ubbf8\ub514\uc5b4 \uac00\ub514\uc5b8\uc988\u24d2\ubc29\uc1a1\ubbf8\ub514\uc5b4\ud1b5\uc2e0\uc704\uc6d0\ud68c>\n<\/div>\n<p>The nationwide contest aimed at finding a symbolic mascot to represent the agency\u2019s identity and make it more approachable to the public drew 146 submissions.<\/p>\n<p><\/p>\n<p>The Broadcasting, Media and Communications Commission announced on April 17 that it selected Kim Jae-hyo\u2019s &#8220;Media Guardians&#8221; as the winner of the BMCC Character Contest, a competition to find an official mascot to refresh the agency\u2019s public outreach.<\/p>\n<p><\/p>\n<p>The design translates the BMCC\u2019s core mission into a friendly, approachable character: protecting broadcasting independence and freedom of expression, ensuring public-service values, promoting fair competition in the telecommunications market, responding proactively to digital convergence, and safeguarding users\u2019 rights.<\/p>\n<p><\/p>\n<p>Alongside &#8220;Media Guardians,&#8221; which took the top prize (Chairman\u2019s Award), the Excellence Award went to Jo Won-a\u2019s &#8220;Sintongi and Bangtongi,&#8221; and the Encouragement Award went to Yoo Seong-hoon\u2019s &#8220;Komi and Commu.&#8221;<\/p>\n<p><\/p>\n<p>Created through public participation, the official mascot will be used across the BMCC\u2019s social media channels in videos, card-news posts and other digital communications. The commission plans to produce both physical and digital merchandise\u2014keychains, device wallpapers and other goods\u2014to boost the agency\u2019s visibility and will actively deploy the mascot in promotional campaigns, including collaborations with other agencies\u2019 characters.<\/p>\n<p><\/p>\n<p>Kim Jong-chul, chair of the BMCC, said, &#8220;The selected mascot will serve as a communications messenger, helping us present broadcasting, media and telecommunications policies in simple, engaging ways.&#8221;<\/p>\n<p><\/p>\n<p>\u00a9 Dailyan Co., Ltd. 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identity.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0078\/thumb-7874f022-92db-4f0c-b01b-1cc69dc53ffb.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-257518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover the Winning Character: Media Guardians Selected as Official Mascot for Public Communication<\/title>\n<meta name=\"description\" content=\"The &#039;Media Guardians&#039; by Kim Jae-hyo won the official character contest aimed at enhancing public communication and identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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