{"id":257305,"date":"2026-04-12T22:06:02","date_gmt":"2026-04-12T13:06:02","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/12\/discover-loro-piana-s-100-year\/"},"modified":"2026-04-15T16:55:27","modified_gmt":"2026-04-15T07:55:27","slug":"discover-loro-piana-s-100-year","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/04\/12\/discover-loro-piana-s-100-year\/","title":{"rendered":"Discover Loro Piana’s 100-Year Heritage at Exclusive Pop-Up Stores in Seoul"},"content":{"rendered":"

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  \/Photo=Loro Piana<\/figcaption><\/figure>\n<\/div>\n

Italian high-end lifestyle house Loro Piana is celebrating its 100th anniversary with a chic pop-up that puts the brand\u2019s history and values front and center. Hosted at Shinsegae Department Store\u2019s Gangnam location and the Galleria Department Store\u2019s luxury hall, the events invite visitors to dive into the brand\u2019s rich heritage.<\/p>\n

Renowned for its meticulous craftsmanship and the finest materials, Loro Piana has long stood for understated luxury. This pop-up is designed to do more than showcase products \u2014 it\u2019s a visual storytelling space that captures the brand\u2019s identity. Guests can trace the journey from raw fibers to the finished pieces that define Loro Piana.<\/p>\n

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  \/Photo=Loro Piana<\/figcaption><\/figure>\n<\/div>\n

At the Shinsegae Gangnam pop-up (Feb. 20\u2013March 3), you\u2019ll encounter window installations and displays that echo Loro Piana\u2019s core values. The space, defined by the brand\u2019s signature neutral palette and exquisite detailing, offers a contemporary take on its historical archive. A natural oak bookcase houses green fabric folders inspired by the archive, while interiors finished in brushed oak and warm moquette feel both luxurious and inviting.<\/p>\n

At the Galleria Department Store\u2019s luxury hall EAST (March 7\u2013May 11), a reservation-only exhibition digs deeper into the brand\u2019s past. Visitors can browse vintage ads, black-and-white photographs and other archival moments that illuminate Loro Piana\u2019s story. The exhibition also recreates the brand\u2019s ateliers and the artisans\u2019 working processes, underscoring Loro Piana as a cultural force as much as a fashion label.<\/p>\n

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  \/Photo=Loro Piana<\/figcaption><\/figure>\n<\/div>\n

More than a centennial celebration, the pop-up offers a meaningful way to connect with the values and philosophy Loro Piana champions. Visitors will get to experience the brand\u2019s journey firsthand and feel the quiet elegance that defines its essence.<\/p>\n

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