{"id":256819,"date":"2026-04-10T22:33:58","date_gmt":"2026-04-10T13:33:58","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/10\/black-yak-s-343-light-step\/"},"modified":"2026-04-15T16:53:03","modified_gmt":"2026-04-15T07:53:03","slug":"black-yak-s-343-light-step","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/04\/10\/black-yak-s-343-light-step\/","title":{"rendered":"Why Black Yak’s 343 Light Step is the Ultimate Spring Hiking Shoe?"},"content":{"rendered":"

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  \/Photo=Black Yak<\/figcaption><\/figure>\n<\/div>\n

Black Yak, the global outdoor brand, has unveiled a spring campaign film for the 343 Light Step, starring brand ambassador IU. The spot showcases the ultralight, multipurpose trekking shoe\u2019s blend of featherlight comfort and dependable stability while capturing the free-spirited energy of spring.<\/p>\n

The video opens with IU lacing up and bouncing carefree on a colorful inflatable platform. A narrator chimes in, \u201cWhen your heart and your steps feel light, we sing, la-la-la, Light Step,\u201d as IU moves with effortless ease, demonstrating the shoe\u2019s light, comfortable feel. When she jumps, the scene shifts from the inflatable to a sweeping natural landscape, underscoring the shoe\u2019s airy lightness.<\/p>\n

The 343 Light Step is the latest model in Black Yak\u2019s popular 343 trekking series, designed with an efficient energy split\u201430% uphill, 40% downhill, and 30% everyday use. Weighing just 330 g, it\u2019s extremely light yet offers cushioning and stability for short hikes and daily wear. The shoe is available in 6 colorways to broaden styling options.<\/p>\n

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  \/Photo=Black Yak<\/figcaption><\/figure>\n<\/div>\n

A Black Yak spokesperson said the IU campaign aims to inspire everyone to step into nature this spring with lightness and joy, adding that the 343 Light Step will make people\u2019s steps feel more comfortable and energized.<\/p>\n

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Black Yak’s spring campaign features IU showcasing the lightweight and stability of the ‘343 Light Step’ trekking shoes.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/02\/CP-2022-0017\/image-3bebb4fa-3fd8-4e70-b0bb-f600229f2248.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-256819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"\nWhy Black Yak's 343 Light Step is the Ultimate Spring Hiking Shoe?<\/title>\n<meta name=\"description\" content=\"Black Yak's spring campaign features IU showcasing the lightweight and stability of the '343 Light Step' trekking shoes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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