{"id":256650,"date":"2026-04-09T23:14:32","date_gmt":"2026-04-09T14:14:32","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/09\/bts-2-0-arirang-redefines-k\/"},"modified":"2026-04-15T16:52:12","modified_gmt":"2026-04-15T07:52:12","slug":"bts-2-0-arirang-redefines-k","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/music\/2026\/04\/09\/bts-2-0-arirang-redefines-k\/","title":{"rendered":"BTS 2.0: How ARIRANG Redefines K-Pop in 2026"},"content":{"rendered":"<p>Translation result <\/p>\n<div class=\"view_article\">\n<div id=\"article\">\n<div>\n<table cellpadding=\"2\" class=\"news_photo\">\n<tbody>\n<tr>\n<td align=\"center\"><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0081\/image-232794c6-24ba-4dba-a215-689098fc2a84.jpeg\" width=\"600\" border=\"0\"><\/td>\n<\/tr>\n<tr>\n<td><font color=\"#3522A4\">Photo: BigHit Music<\/font><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>[Sports Today reporter Yoon Hye-young] Bang Si-hyuk, chairman of HYBE, said the work on BTS\u2019s Arirang (ARIRANG) was a journey to answer one question: What kind of music would the members who once sang &#8216;2 Cool 4 Skool&#8217; make as they matured?<\/p>\n<p> As BTS\u2019s fifth studio album ARIRANG fuels a global phenomenon\u2014holding the top spot on the Billboard 200 for two consecutive weeks and reaching No. 1 on the Billboard Hot 100\u2014Bang, who oversaw the album\u2019s production, opened up about the project\u2019s back story in a Billboard interview on the 8th.<\/p>\n<p> He discussed the long road to BTS\u2019s comeback, the process of creating new songs and choreography, and the deeper meanings embedded in the record.<\/p>\n<p> On the album\u2019s intent, Bang said that \u201cBTS 2.0\u201d shouldn\u2019t be a mere extension of the past but rather a declaration of a new era. Quoting what he told the members, he explained the project began as an attempt to answer a single question: if BTS had retained the identity of their debut album 2 Cool 4 Skool for the last 13 years\u2014without changing genres or expanding their scope\u2014what music would they now create to lead this era? Finding that answer, he said, became the album\u2019s musical mission.<\/p>\n<p> He added that the members\u2019 goal was not to rest on the past glories of a typical boy band, but to return to their roots and use music to articulate themes that only BTS could raise in today\u2019s world.<\/p>\n<p> \u201cThis kind of work often lays an artist\u2019s soul bare and exposes their vulnerabilities,\u201d Bang said. \u201cThat\u2019s why this record is the current BTS\u2014the seven members themselves\u2014and a candid confession of their hearts.\u201d<\/p>\n<p> He noted that there was no precedent for maintaining a band\u2019s essence while breaking preconceived notions and proving a full identity shift. They kept the core idea of doing what felt most BTS, but deliberately experimented with new approaches instead of simply repeating the past; in doing so, they naturally rediscovered their most authentic sound.<\/p>\n<p> Bang outlined two major shifts under the \u201cBTS 2.0\u201d concept. First, they abandoned methods that simply made artists look flashy and, instead, prioritized the album\u2019s message, adopting a visual approach that captures the members\u2019 intrinsic humanity rather than surface-level glamour.<\/p>\n<p> Second, they rethought performance at a foundational level\u2014designing choreography that allows the music to come through. Bang told the members, \u201cIntense choreography like before can actually drown out the music. Repeating the old approach no longer suits the weight you carry. If we\u2019re opening a new era, we must present performances that let the music be heard.\u201d<\/p>\n<p> Bang also revealed that the members themselves asked him to take the lead in producing the album. \u201cARIRANG began when BTS members suggested it around the middle of their military service,\u201d he said. Though he accepted the producer role out of the members\u2019 trust, he admitted he felt immense pressure working with such an iconic group.<\/p>\n<p> He shared anecdotes from the studio. \u201cAs before, I exchanged and revised lyrics with RM over messenger in real time,\u201d Bang said. \u201cWhat changed was the members\u2019 capabilities. I\u2019ll never forget the first time I heard V\u2019s song \u2018Into the Sun\u2019 in the studio. V hadn\u2019t contributed that many songs to past BTS albums, but this track stood out\u2014truly exceptional. All the members\u2019 skills have grown significantly.\u201d<\/p>\n<p> On song selection, Bang said some members initially opposed including \u201c2.0,\u201d but he insisted it belonged on the album. He persuaded them by arguing that the track wasn\u2019t about explosive spectacle; it was about concentrating energy inward while precisely channeling BTS\u2019s heritage\u2014making it essential to the record. \u201c2.0\u201d later reached No. 50 on the Billboard Hot 100, and its music video\u2014an homage to Park Chan-wook\u2019s Oldboy\u2014has surpassed 37 million views, drawing wide attention.<\/p>\n<p> After the intense creative process, the members reportedly expressed strong satisfaction with the finished album. Bang recalled, \u201cWe casually gathered and listened to the whole album together, joking that \u2018this is a classic,\u2019 and played it twice straight. We felt confident because the record contains what the members truly wanted to say and the colors they wanted to express. I believe the released album reflects the direction they genuinely pursued.\u201d<\/p>\n<p> He also explained the album\u2019s central theme, Arirang. \u201cArirang became the perfect theme for this record\u2014both a reflection on BTS\u2019s path so far and a compass pointing to the direction they should take going forward,\u201d he said.<\/p>\n<p> Global reaction to the album has been fervent. Footage of international audiences singing Arirang in unison during \u201cBody to Body\u201d went viral. Bang recalled that the team originally debated whether inserting such a distinctly Korean folk melody would work. \u201cSome members worried it might look like nationalistic marketing,\u201d he said. \u201cBut when we played it for people around us, every Korean listener I asked said they got goosebumps and were moved when Arirang played. We laughed and agreed I must have been right about this one.\u201d<\/p>\n<p> Bang said he wanted ARIRANG to deliver two messages to the K-pop market. \u201cI hope this record does more than extend artists\u2019 active periods; I want it to act as a catalyst for qualitative career shifts and ongoing artistic expansion,\u201d he said.<\/p>\n<p> On the industry level, he added: \u201cI expect this to trigger a shift in album-consumption paradigms. Pay attention to the vinyl (LP) market.\u201d While K-pop remains centered on CDs, he argued, the industry needs to expand into new growth areas like LPs. In the U.S. market, LPs are growing roughly 20% annually, and despite significantly increasing LP production for this BTS album, some editions have already sold out.<\/p>\n<p> Closing the interview, Bang declared, \u201cI\u2019m confident this album will cement BTS as an icon\u2014not just representatives of Korea, but universal pop stars and an iconic presence.\u201d He likened their status to a cultural destination beloved by a broad public beyond fandom.<\/p>\n<p> He added that having such artists in the K-pop scene would help expand the market and raise interest, and he hopes BTS\u2019s long-awaited return injects new energy into Korea\u2019s music industry.<\/p>\n<p> [Sports Today reporter Yoon Hye-young <span><font color=\"blue\">ent@stoo.com<\/font><\/span>]<br \/>\u300cThe closest, most fun news \u24d2 Sports Today\u300d   <\/p>\n<div class=\"byeline\"><\/div>\n<\/div>\n<p><!-- view_related --><!-- view_related\/\/ --><!-- \ubc14\uc774\ub77c\uc778 \ud558\ub2e8 2\uc904 \ud558\uc774\ub77c\uc774\ud2b8 --><!-- \ubc14\uc774\ub77c\uc778 \ud558\ub2e8 \ud558\uc774\ub77c\uc774\ud2b8 --><!-- next_article\/\/ --><\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"50%\"><\/td>\n<td align=\"right\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bang Si-hyuk discusses BTS&#8217;s album &#8216;ARIRANG&#8217;, highlighting its evolution and the journey of the members in creating meaningful music.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0081\/image-232794c6-24ba-4dba-a215-689098fc2a84.jpeg","footnotes":""},"categories":[278101],"tags":[],"class_list":["post-256650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"yoast_head":"<!-- This site is optimized with the 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