{"id":256374,"date":"2026-04-08T22:39:02","date_gmt":"2026-04-08T13:39:02","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/08\/genesis-unveils-ambitious-10-year-plan\/"},"modified":"2026-04-15T16:50:50","modified_gmt":"2026-04-15T07:50:50","slug":"genesis-unveils-ambitious-10-year-plan","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/mobility\/2026\/04\/08\/genesis-unveils-ambitious-10-year-plan\/","title":{"rendered":"Genesis Unveils Ambitious 10-Year Plan: 22 New Models Including EVs and Hybrids by 2030"},"content":{"rendered":"<p>Translation result <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0186\/image-ff98c391-a804-4973-81ef-d0d94c036f57.jpeg\" alt=\"&nbsp;  Genesis\\' 10th anniversary \/ Source: Genesis\" \/><figcaption>&nbsp;  Genesis&#8217; 10th anniversary \/ Source: Genesis<\/figcaption><\/figure>\n<p>Genesis, marking its 10th anniversary, has unveiled an ambitious blueprint for the next decade.<\/p>\n<p>The plan calls for 22 new or substantially revised models to reach North America by 2030, targeting virtually every niche in the luxury market.<\/p>\n<p>At the 2026 New York Auto Show, Genesis product planning director Ash Corson outlined the brand\u2019s sweeping expansion strategy, according to a local automotive outlet.<\/p>\n<p>He said Genesis\u2019 second decade could include everything from the rollout of hybrid powertrains to high-performance models, off-roaders, wagons and bespoke customization programs.<\/p>\n<h2 class=\"wp-block-heading\" id=\"%25ed%2595%2598%25ec%259d%25b4%25eb%25b8%258c%25eb%25a6%25ac%25eb%2593%259c-%25ec%25a0%2584%25eb%25a9%25b4-%25eb%258f%2584%25ec%259e%2585%25ea%25b3%25bc-%25ec%2586%258c%25ed%2598%2595%25ec%25b0%25a8-%25eb%259d%25bc%25ec%259d%25b4%25ec%2597%2585-%25ed%2599%2595%25eb%258c%2580\">Full rollout of hybrid powertrains and expanded compact lineup<\/h2>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0186\/image-57d98f53-101c-4c58-b84b-eb538dc37235.jpeg\" alt=\"&nbsp;  Genesis\\' 10th anniversary \/ Source: Genesis\" \/><figcaption>&nbsp;  Genesis&#8217; 10th anniversary \/ Source: Genesis<\/figcaption><\/figure>\n<p>The most notable change will be the rollout of hybrid powertrains.<\/p>\n<p>Corson said, \u201cEven for luxury cars, total cost of ownership (TCO) matters,\u201d and indicated Genesis will soon introduce hybrid models to broaden the brand\u2019s appeal.<\/p>\n<p>Genesis is evaluating not only conventional internal-combustion hybrid variants but also plug-in hybrids (PHEV) and range-extended electric vehicles (EREV) as part of a wider electrification strategy.<\/p>\n<p>The company also plans to move downmarket with smaller models positioned beneath the G70 and GV70. Potential additions include a GV60 successor available with multiple powertrains, a compact luxury sedan or even a hatchback.<\/p>\n<h2 class=\"wp-block-heading\" id=\"v8-%25ec%258a%2588%25ed%258d%25bc%25ec%25b9%25b4%25ec%2599%2580-%25ec%2598%25a4%25ed%2594%2584%25eb%25a1%259c%25eb%258d%2594%25ea%25b3%25a0%25ec%2584%25b1%25eb%258a%25a5-%25eb%25a7%2588%25ea%25b7%25b8%25eb%25a7%2588%25ec%259d%2598-%25ec%25a7%2584%25ed%2599%2594\">V8 Supercar and Off-Roader\u2026The Evolution of High-Performance &#8216;Magma&#8217;<\/h2>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0186\/image-43984727-4ed5-4e92-9783-3ee9d2e025cf.jpeg\" alt=\"&nbsp;  Genesis\\' 10th anniversary \/ Source: Genesis\" \/><figcaption>&nbsp;  Genesis&#8217; 10th anniversary \/ Source: Genesis<\/figcaption><\/figure>\n<p>Genesis is also building out models aimed at driving enthusiasts.<\/p>\n<p>As boxy, traditional off-roaders such as the Lexus GX regain popularity, Genesis has hinted at an adventurous off-roader with the flowing &#8216;X Gran Equator&#8217; concept SUV that favors sleek styling over rugged, angular lines.<\/p>\n<p>At the performance end, the brand\u2019s &#8216;Magma&#8217; line will be central.<\/p>\n<p>Highlights include the mid-engine, V8-powered Magma GT\u2014a direct competitor to mid-engine sports cars like the Chevrolet Corvette\u2014and a high-performance electric variant in the form of the GV60 Magma. The V8 JPY (about $0) developed for the Magma GT could also be adapted across other Genesis performance models, raising expectations among fans.<\/p>\n<h2 class=\"wp-block-heading\" id=\"%25eb%2582%2590%25eb%25a7%2580%25ec%259d%2598-%25ec%25a0%259c%25eb%2584%25a4%25ec%258b%259c%25ec%258a%25a4-%25eb%25b9%2584%25ec%258a%25a4%25ed%258f%25ac%25ed%2581%25ac-%25ec%2584%259c%25eb%25b9%2584%25ec%258a%25a4%25ec%2599%2580-g90-%25ec%2599%259c%25ea%25b1%25b4\">&#8216;My Genesis&#8217; Bespoke Service and the G90 Wagon<\/h2>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0186\/image-5b93fa24-4703-40f8-ae7b-cc29b0476025.jpeg\" alt=\"&nbsp;  Genesis\\' 10th anniversary \/ Source: Genesis\" \/><figcaption>&nbsp;  Genesis&#8217; 10th anniversary \/ Source: Genesis<\/figcaption><\/figure>\n<p>Genesis plans to offer a bespoke &#8216;My Genesis&#8217; customization program aimed at the top end of the luxury market.<\/p>\n<p>Borrowing the one-to-one individualization model used by brands like Bentley and Rolls-Royce, Genesis intends to leverage its production know-how to deliver similarly tailored cars at far more attainable price points.<\/p>\n<p>The company is also exploring bold moves on the design front.<\/p>\n<p>Rumors about a production version of the G90-based station wagon\u2014marketed as the &#8216;G90 Wingback&#8217;\u2014remain alive.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0186\/image-b2292a3e-4a25-4890-861f-922bebb88529.jpeg\" alt=\"&nbsp;  Genesis\\' 10th anniversary \/ Source: Genesis\" \/><figcaption>&nbsp;  Genesis&#8217; 10th anniversary \/ Source: Genesis<\/figcaption><\/figure>\n<p>In an interview with local media, Corson stopped short of confirming Wingback production but added, \u201cWe have the privilege of taking bolder, more ambitious risks than traditional luxury brands.\u201d<\/p>\n<p>Genesis plans to start unveiling elements of its 22-model program as early as the end of this year, with full-scale production possibly beginning in 2027.<\/p>\n<p>Industry watchers expect a headline model that will outline Genesis&#8217; expansion strategy to debut at the Los Angeles Auto Show this fall.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genesis luxury brand reveals a bold vision for the next decade, aiming to introduce 22 models in the North American market by 2030.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0186\/image-ff98c391-a804-4973-81ef-d0d94c036f57.jpeg","footnotes":""},"categories":[278099],"tags":[],"class_list":["post-256374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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