{"id":256336,"date":"2026-04-08T21:39:05","date_gmt":"2026-04-08T12:39:05","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/08\/unlocking-clean-beauty-s-live-commerce\/"},"modified":"2026-04-15T16:50:38","modified_gmt":"2026-04-15T07:50:38","slug":"unlocking-clean-beauty-s-live-commerce","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/04\/08\/unlocking-clean-beauty-s-live-commerce\/","title":{"rendered":"Unlocking Clean Beauty: How \ud654\ud574’s Live Commerce with \uc5d0\uc2a4\ub124\uc774\ucc98 Revolutionized Online Shopping"},"content":{"rendered":"

Translation result<\/p>\n

\" Image
 Image created by AI tool related to article content \/ Bing Image Creator<\/figcaption><\/figure>\n

Hwahae Global, the company behind the beauty app Hwahae, said it successfully pulled off its first live-commerce event with clean-beauty brand S.Nature on March 25.<\/p>\n

Hwahae picked S.Nature \u2014 a brand that\u2019s been scoring high review ratings and strong in-app interest \u2014 as its inaugural live partner. The one-hour broadcast began at 8 p.m. and featured Arang, a popular beauty creator from Leferi with 500,000 YouTube subscribers, who showcased the brand\u2019s standout products.<\/p>\n

Viewers scored steep deals, with discounts up to 72% on top squalane-line favorites. Highlights included S.Nature\u2019s award-winning Aqua Squalane Moisturizing Cream (a three-time Hwahae Awards winner in the cream category), plus serums, toners, wrapping masks, mists and the White Glow Ampoule Mask.<\/p>\n

Hwahae officially launched its live-commerce service to create a one-stop \u201csee, read, buy\u201d shopping experience \u2014 turning product discovery backed by more than 10 million real-user reviews and ingredient records into instant purchases. The event ran on the AI video-commerce platform Shoplive, with Arang demonstrating products and interacting with viewers in real time.<\/p>\n

Immediately after the broadcast, exposure for S.Nature products in the Hwahae app more than doubled, and the brand held strong near the top of Hwahae\u2019s rankings. Notably, exposure during the post-event sale from March 26\u201331 was about 10% higher than on the live day itself, showing continued momentum.<\/p>\n

Looking ahead, Hwahae plans to program regular live-commerce events and leverage Shoplive\u2019s AI features \u2014 real-time captions, translations and chatbots \u2014 so global shoppers can buy popular Korean products at more accessible prices.<\/p>\n

\u201cThis live was our first step in expanding Hwahae from an information platform into a beauty platform that links discovery directly to purchase,\u201d said Park Mi-jin, head of Hwahae Global\u2019s commerce team. \u201cBy combining review and ingredient data with live commerce, we\u2019ll give users a trusted, real-time way to experience and buy products.\u201d<\/p>\n

By Jin-ho Leen<\/p>\n","protected":false},"excerpt":{"rendered":"

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