{"id":256324,"date":"2026-04-08T21:38:51","date_gmt":"2026-04-08T12:38:51","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/08\/k-beauty-revolution-leojay-transforming-tokyo\/"},"modified":"2026-04-15T16:50:34","modified_gmt":"2026-04-15T07:50:34","slug":"k-beauty-revolution-leojay-transforming-tokyo","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/04\/08\/k-beauty-revolution-leojay-transforming-tokyo\/","title":{"rendered":"K-Beauty Revolution: How LeoJay is Transforming Tokyo’s Omotesando with 11 Must-Try Brands"},"content":{"rendered":"

Translation result. <\/p>\n

Leferry, together with Amazon Korea (Amazon Korea), opened a K-Beauty Select Store in Tokyo\u2019s Omotesando district. Leo J served as the store\u2019s main selector and helped promote it with outdoor ads, roaming ad trucks, and placement on Amazon Japan\u2019s mobile homepage.<\/p>\n

\" 
  Image created by AI tool related to article content \/ Bing Image Creator<\/figcaption><\/figure>\n

Leo J, a beauty creator represented by Leferry (CEO Choi In-seok), curated products from 11 up-and-coming Korean cosmetics brands for the K-Beauty Select Store, which opened on April 2 in Tokyo. She introduced these brands to local shoppers, hosted hands-on beauty showcases, and joined a talk seminar with Japanese beauty creator Odagiri Hiro.<\/p>\n

The Select Store rolled out an official poster featuring Leo J, installed outdoor advertising on the building fa\u00e7ade and at Tokyu Plaza Harajuku Harakado, and operated ad trucks circulating throughout Omotesando.<\/p>\n

\" 
  Image created by AI tool related to article content \/ Bing Image Creator<\/figcaption><\/figure>\n

Street flags with Leo J\u2019s image were also placed along Cat Street, and the campaign appeared online via the main banner on the Amazon Japan homepage.<\/p>\n

Leferry\u2019s K-Beauty Select Store runs for 12 days through the 13th in the Omotesando area, occupying about 500 pyeong (roughly 17,792 sq ft). Global beauty magazine Allure Korea is the media partner, and Hanjin Co., Ltd. is handling logistics.<\/p>\n

\u25b6 [Seoul\u2019s Framework, Walking Its Strength] \u2462 Gwanaksan \u00b7 Cheonggyesan: Where city life meets the rhythm of hiking<\/span><\/p>\n

\u25b6 K-Beauty Select Store runs Omotesando ads featuring Leo J as the model<\/span><\/p>\n

\u25b6 Netflix will launch Playground, an app for kids under 8, in Korea on April 28 \u2014 featuring eight shows including Peppa Pig and Sesame Street<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

K-Beauty Select Store opens in Tokyo with Amazon Korea, featuring ‘Leo J’ as the main selector for outdoor advertising.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0112\/image-568e60e1-5694-4cd6-937b-1d8223b411f7.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-256324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\nK-Beauty Revolution: How LeoJay is Transforming Tokyo's Omotesando with 11 Must-Try Brands<\/title>\n<meta name=\"description\" content=\"K-Beauty Select Store opens in Tokyo with Amazon Korea, featuring 'Leo J' as the main selector for outdoor advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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