{"id":256260,"date":"2026-04-08T21:17:01","date_gmt":"2026-04-08T12:17:01","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/08\/bhc-s-soy-garlic-king-vs\/"},"modified":"2026-04-15T16:50:15","modified_gmt":"2026-04-15T07:50:15","slug":"bhc-s-soy-garlic-king-vs","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/08\/bhc-s-soy-garlic-king-vs\/","title":{"rendered":"BHC’s Soy Garlic King vs. Traditional Chicken: Which Flavor Reigns Supreme?"},"content":{"rendered":"

Translation result<\/p>\n

\" bhc\"
 bhc<\/figcaption><\/figure>\n

[Sports Seoul | Reporter Jo Sun-woo] bhc announced on the 8th that it’s rolling out a new TV commercial for its first menu launch of 2026, Soy Garlic King, starring actress Han So-hee.<\/p>\n

Built around a cheeky pun on the model\u2019s name So-hee and the word “soy,” the ad opens with the bold line “the arrival of soy-garlic chicken that leaves no time for your hands to rest.” It playfully sells the product\u2019s irresistible, addictive flavor.<\/p>\n

The spot repeats a caption teasing, “So-hee reaches for it, and So-hee reaches again \u2014 Soy Garlic King,” grabbing viewers’ attention.<\/p>\n

Vivid close-ups of the chicken and sauce maximize the product\u2019s appetizing appeal. Han So-hee appears as a character with contrasting charms, perfectly showcasing both the Soy Garlic King Honey and Soy Garlic King Original flavors.<\/p>\n

bhc will air the new TV commercial and short-form videos across major TV channels and digital platforms. The campaign will also include large out-of-home ads in high-traffic Seoul locations like Gwanghwamun and Gangnam Station, and placements during baseball broadcasts to broaden consumer touchpoints.<\/p>\n

Released on the 26th of last month, Soy Garlic King Honey nails the “crispy outside, juicy inside” standard\u2014combining honey\u2019s sweetness with garlic\u2019s sharp kick for an addictive sweet-and-salty garlic-soy chicken.<\/p>\n

Soy Garlic King Original is a dry-style soy-garlic chicken that amps up the garlic flavor and the rich umami of soy sauce.<\/p>\n

“We wanted this ad to leave a strong impression of Soy Garlic King with consumers,” a bhc spokesperson said. “With both Original and Honey in the lineup\u2014plus a Sweet Garlic sauce\u2014you get the fun of deciding whether to dip or drizzle.” blessoo@sportsseoul.com<\/p>\n","protected":false},"excerpt":{"rendered":"

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