{"id":256157,"date":"2026-04-07T22:30:46","date_gmt":"2026-04-07T13:30:46","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/07\/itzy-s-s-makes-unexpected-comeback\/"},"modified":"2026-04-15T16:49:50","modified_gmt":"2026-04-15T07:49:50","slug":"itzy-s-s-makes-unexpected-comeback","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/music\/2026\/04\/07\/itzy-s-s-makes-unexpected-comeback\/","title":{"rendered":"ITZY&#8217;s &#8216;That&#8217;s a No No&#8217; Makes an Unexpected Comeback: What Sparked the 6-Year Resurgence?"},"content":{"rendered":"<p>Translation result. <\/p>\n<div class=\"view_article\">\n<div id=\"article\">\n<div>\n<table cellpadding=\"2\" class=\"news_photo\">\n<tbody>\n<tr>\n<td align=\"center\"><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0081\/image-42f21f2c-d4c5-42d9-acf2-45ae0468dd13.jpeg\" width=\"600\" border=\"0\"><\/td>\n<\/tr>\n<tr>\n<td><font color=\"#3522A4\">Photo: respective agencies<\/font><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>[Sports Today reporter Yoon Hye-young] The K-pop world is in the midst of another wave of chart resurgences.<\/p>\n<p> The movement this year began with ITZY. The group&#8217;s track \\&#8221;THAT&#8217;S A NO NO,\\&#8221; from their March 2020 mini-album IT&#8217;z ME, re-entered the charts six years after its release \u2014 an uncommon comeback for a catalog song.<\/p>\n<p> The resurgence was driven by performance. In February, during the group&#8217;s new world tour TUNNEL VISION, ITZY premiered a live stage for \\&#8221;THAT&#8217;S A NO NO\\&#8221; and drew thunderous applause.<\/p>\n<p> Capitalizing on that energy, JYP Entertainment uploaded the performance to ITZY&#8217;s official social media channels. The footage \u2014 which showcased the group&#8217;s reputation as performance powerhouses \u2014 ignited an intense reaction: it topped YouTube\u2019s domestic daily popular music video chart and racked up a steep rise in views. The song climbed Melon\u2019s daily chart and re-entered the platform\u2019s Top 100.<\/p>\n<p> Months of quietly honed craft paid off. ITZY sustained momentum with a special stage on Mnet&#8217;s M Countdown and a performance of \\&#8221;THAT&#8217;S A NO NO\\&#8221; for Mnet digital studio M2\u2019s Relay Dance series, answering fans&#8217; renewed interest.<\/p>\n<p> N.Flying, who previously made a surprise comeback with \\&#8221;Rooftop,\\&#8221; has also launched a fresh chart push with \\&#8221;Flashback.\\&#8221;<\/p>\n<p> \\&#8221;Flashback\\&#8221; is a track from their 2021 full-length album Man on the Moon, co-written by Lee Seung-hyub and Yoo Hwe-seung. Critics note the song\u2019s yearning lyrics \u2014 mourning something that won\u2019t return \u2014 pair with shifting seasons and time to create a lingering emotional resonance.<\/p>\n<p> The song remained outside the Top 100 through February, but live clips shared across social platforms generated word-of-mouth momentum and pushed it onto multiple streaming charts. As of the 6th, \\&#8221;Flashback\\&#8221; sat at No. 71 on Melon\u2019s Top 100, No. 30 on Bugs\u2019 real-time chart, No. 35 on Genie Music\u2019s Top 200, and No. 38 on YouTube Music\u2019s weekly popular songs chart.<\/p>\n<p> Responding to the renewed attention, N.Flying released a special clip and returned to the stage on KBS2\u2019s Music Bank on the 3rd, reinforcing the song\u2019s upward trajectory.<\/p>\n<p> Following ITZY and N.Flying, singer-actor Do Kyung-soo has become another beneficiary of the seasonal surge: his two-year-old track \\&#8221;Popcorn\\&#8221; has emerged as a sleeper hit.<\/p>\n<p> \\&#8221;Popcorn\\&#8221; recently entered Melon\u2019s real-time chart and climbed to No. 27 on Melon\u2019s daily chart on the 6th, drawing broad attention. The track not only hit upper real-time ranks but also appeared in Melon\u2019s popular-song search trends and period charts. It peaked at No. 2 on FLO, No. 7 on Bugs, and No. 24 on Genie, demonstrating cross-platform momentum.<\/p>\n<p> The song appears on Do Kyung-soo\u2019s third mini-album Growth, released in May 2024. \\&#8221;Popcorn\\&#8221; likens the giddy excitement of sharing moments with a loved one to kernels popping. Its buoyant lyrical imagery, whistling motif, and Do\u2019s tender, fluttering vocal color amplified the track\u2019s breezy mood and earned it wide affection on release.<\/p>\n<p> In November, the song resurfaced in public consciousness after an appearance on the tvN variety show \\&#8221;Kong Simeun-de Kong Naseo: Overseas Exploration,\\&#8221; where a road-trip segment featured Kim Woo-bin requesting \\&#8221;Popcorn.\\&#8221; Do joked that it was (Kim) Woo-bin hyung\u2019s favorite and launched into the song, creating a warm, spontaneous moment that resonated with viewers and generated post-broadcast buzz.<\/p>\n<p> The song\u2019s depiction of love as a string of sweet, popping moments also fits perfectly with spring in full bloom \u2014 a seasonal alignment that has further fanned the resurgence.<\/p>\n<p> [Sports Today reporter Yoon Hye-young <span><font color=\"blue\">ent@stoo.com<\/font><\/span>]<br \/>\u300cThe closest, most fun news \u24d2 Sports Today\u300d   <\/p>\n<div class=\"byeline\"><\/div>\n<\/div>\n<p><!-- view_related --><!-- view_related\/\/ --><!-- \ubc14\uc774\ub77c\uc778 \ud558\ub2e8 2\uc904 \ud558\uc774\ub77c\uc774\ud2b8 --><!-- \ubc14\uc774\ub77c\uc778 \ud558\ub2e8 \ud558\uc774\ub77c\uc774\ud2b8 --><!-- next_article\/\/ --><\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"50%\"><\/td>\n<td align=\"right\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The K-pop scene is witnessing a resurgence with ITZY, N.Flying, and D.O. gaining popularity through past hits like &#8220;That&#8217;s a No No&#8221; and &#8220;Popcorn.&#8221;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0081\/image-42f21f2c-d4c5-42d9-acf2-45ae0468dd13.jpeg","footnotes":""},"categories":[278101],"tags":[],"class_list":["post-256157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITZY&#039;s &#039;That&#039;s a No No&#039; Makes an Unexpected Comeback: What Sparked the 6-Year Resurgence?<\/title>\n<meta name=\"description\" content=\"The K-pop scene is witnessing a resurgence with ITZY, N.Flying, and D.O. gaining popularity through past hits like &quot;That&#039;s a No No&quot; and &quot;Popcorn.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenbizt.com\/en\/news\/music\/2026\/04\/07\/itzy-s-s-makes-unexpected-comeback\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITZY&#039;s &#039;That&#039;s a No No&#039; 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