{"id":256125,"date":"2026-04-07T22:21:26","date_gmt":"2026-04-07T13:21:26","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/07\/hyundai-expands-character-display-pororo-tayo-2\/"},"modified":"2026-04-15T16:49:41","modified_gmt":"2026-04-15T07:49:41","slug":"hyundai-expands-character-display-pororo-tayo-2","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/mobility\/2026\/04\/07\/hyundai-expands-character-display-pororo-tayo-2\/","title":{"rendered":"Hyundai Expands Character Display: How Pororo and Tayo Transform Your Driving Experience"},"content":{"rendered":"

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Hyundai Expands Character-Driven Displays<\/b><\/span><\/p>\n

Pororo, Tayo and Loopy Join Hyundai\u2019s In\u2011Car Themes<\/b><\/span><\/p>\n

Turning Vehicle Interfaces into Experience Content<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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  Hyundai Motor Company<\/figcaption><\/figure>\n

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Pororo theme – Source: Hyundai Motor Company<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Hyundai is expanding its in\u2011vehicle infotainment by introducing display themes based on popular Korean characters.<\/span><\/p>\n

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The new themes \u2014 Pororo, Tayo and Janmang Loopy \u2014 mark Hyundai\u2019s first collaborations with homegrown characters.<\/span><\/p>\n

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Automakers are increasingly treating cars as content platforms, and that is reshaping what a vehicle experience can mean.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Character Themes Applied<\/b><\/span><\/p>\n

Whole-Vehicle UX Changes<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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  Hyundai Motor Company<\/figcaption><\/figure>\n

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Tayo theme – Source: Hyundai Motor Company<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Applied display themes alter the vehicle’s entire UX: characters show up in startup animations, instrument clusters and the navigation interface.<\/span><\/p>\n

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It\u2019s more than swapping a background \u2014 story elements are woven across the full vehicle interface.<\/span><\/p>\n

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The approach emphasizes emotion-driven experiences and allows Hyundai to target families and younger buyers alike.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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From Pok\u00e9mon to Domestic Characters\u2026<\/b><\/span><\/p>\n

Bolstering a Content-First Strategy<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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  Hyundai Motor Company<\/figcaption><\/figure>\n

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Pok\u00e9mon theme – Source: Hyundai Motor Company<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Hyundai previously rolled out a Pok\u00e9mon theme and received positive feedback from customers.<\/span><\/p>\n

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It has now expanded into domestic characters to broaden its content offerings.<\/span><\/p>\n

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Drivers can purchase themes through the MyHyundai app and the BlueLink store.<\/span><\/p>\n

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Paid in\u2011vehicle content models are taking root, and Hyundai expects them to expand its software-based revenue streams.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Expanded Model Lineup<\/b><\/span><\/p>\n

Accelerating the Connected-Car Era<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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  Hyundai Motor Company<\/figcaption><\/figure>\n

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Hyundai is applying these themes to key models including the Ioniq 6, Sonata and Nexo.<\/span><\/p>\n

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The themes will roll out to vehicles equipped with ccNC infotainment, and Hyundai can deploy them via over-the-air updates.<\/span><\/p>\n

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The move reflects a broader shift from hardware-centric cars to software-centered platforms.<\/span><\/p>\n

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As a result, Hyundai is evolving beyond transportation into an experience platform.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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  Hyundai Motor Company<\/figcaption><\/figure>\n

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Hyundai expands vehicle infotainment with new character display themes featuring Pororo, Tayo, and Loopy, transforming user experience.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2022-0184\/image-fb624640-94c2-4b66-ac85-64cfa7c2a377.jpeg","footnotes":""},"categories":[278099],"tags":[],"class_list":["post-256125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobility"],"yoast_head":"\nHyundai Expands Character Display: How Pororo and Tayo Transform Your Driving Experience<\/title>\n<meta name=\"description\" content=\"Hyundai expands vehicle infotainment with new character display themes featuring Pororo, Tayo, and Loopy, transforming user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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