{"id":256111,"date":"2026-04-07T22:21:06","date_gmt":"2026-04-07T13:21:06","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/07\/hyundai-expands-character-display-pororo-tayo\/"},"modified":"2026-04-15T16:49:37","modified_gmt":"2026-04-15T07:49:37","slug":"hyundai-expands-character-display-pororo-tayo","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/mobility\/2026\/04\/07\/hyundai-expands-character-display-pororo-tayo\/","title":{"rendered":"Hyundai Expands Character Display: How Pororo, Tayo, and Loopy Transform Your EV Experience"},"content":{"rendered":"<p>Translation result <\/p>\n<p><b>Hyundai Expands Character-Themed Displays<\/b><\/p>\n<p><b>Pororo, Tayo and Loopy Join Hyundai in First Domestic-Character Collaboration<\/b><\/p>\n<p><b>In-Car Experiences Shift Toward Content<\/b><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-77a41b53-6f28-488c-9903-7d84b0c6c369.jpeg\" alt=\"&nbsp; Hyundai Motor Company\" \/><img decoding=\"async\" src=\"data-width=886\" alt=\"&nbsp; Hyundai Motor Company\" \/><figcaption>&nbsp; Hyundai Motor Company<\/figcaption><\/figure>\n<p>Pororo theme \u2013 Source: Hyundai Motor Company<\/p>\n<p>Hyundai is broadening its in-vehicle infotainment offering with new display themes that showcase popular South Korean characters.<\/p>\n<p>The new lineup includes Pororo, Tayo and Janmang Loopy (three themes) \u2014 Hyundai\u2019s first collaboration featuring homegrown characters.<\/p>\n<p>The move reflects a growing trend to treat cars as content platforms, changing how drivers and passengers experience a vehicle.<\/p>\n<p><b>Applying Character Themes<\/b><\/p>\n<p><b>A Vehicle-Wide UX Makeover<\/b><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-17a51804-02aa-4c72-a65b-c52d7cbd1468.jpeg\" alt=\"&nbsp; Hyundai Motor Company\" \/><img decoding=\"async\" src=\"data-width=886\" alt=\"&nbsp; Hyundai Motor Company\" \/><figcaption>&nbsp; Hyundai Motor Company<\/figcaption><\/figure>\n<p><b>Tayo theme \u2013 Source: Hyundai Motor Company<\/b><\/p>\n<p>Applied themes transform the vehicle\u2019s overall user experience \u2014 characters appear in startup animations, the instrument cluster and navigation screens.<\/p>\n<p>It\u2019s more than swapping a background; story elements are woven throughout the vehicle interface.<\/p>\n<p>The approach strengthens emotion-driven experiences and is designed to appeal to families and younger buyers alike.<\/p>\n<p><b>From Pok\u00e9mon to Domestic Characters\u2026<\/b><\/p>\n<p><b>Beefing Up Content Strategy<\/b><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-4627f5b2-9226-4542-9b55-99cfbbd5c792.jpeg\" alt=\"&nbsp; Hyundai Motor Company\" \/><img decoding=\"async\" src=\"data-width=886\" alt=\"&nbsp; Hyundai Motor Company\" \/><figcaption>&nbsp; Hyundai Motor Company<\/figcaption><\/figure>\n<p><b>Pok\u00e9mon theme \u2013 Source: Hyundai Motor Company<\/b><\/p>\n<p>Hyundai previously rolled out a Pok\u00e9mon theme, which generated positive customer feedback.<\/p>\n<p>Now the company is expanding into domestic IP to diversify its content offerings.<\/p>\n<p>The themes are available for purchase through the My Hyundai app and the Blue Link Store.<\/p>\n<p>This paid in-car content model is gaining traction and could broaden Hyundai\u2019s software-driven revenue streams.<\/p>\n<p><b>Expanding Model Coverage<\/b><\/p>\n<p><b>Accelerating the Connected-Car Era<\/b><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-465bf165-6665-400a-8da0-4603cc7915a2.jpeg\" alt=\"&nbsp; Hyundai Motor Company\" \/><img decoding=\"async\" src=\"data-width=886\" alt=\"&nbsp; Hyundai Motor Company\" \/><figcaption>&nbsp; Hyundai Motor Company<\/figcaption><\/figure>\n<p><b>Pok\u00e9mon theme \u2013 Source: Hyundai Motor Company<\/b><\/p>\n<p>Hyundai plans to apply the themes to key models including the Ioniq 6, Sonata and Nexo.<\/p>\n<p>The company will extend the themes to vehicles equipped with ccNC infotainment and deliver them via over-the-air updates.<\/p>\n<p>The shift underscores an industrywide move from hardware-centric cars to software-centered platforms.<\/p>\n<p>Hyundai is positioning its vehicles to be experience platforms rather than just means of transportation.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-0d211371-aa45-4e95-9047-41aa2b0d820a.jpeg\" alt=\"&nbsp; Hyundai Motor Company\" \/><figcaption>&nbsp; Hyundai Motor Company<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-1ffe860b-f969-45a1-8eea-e03f10e61fdd.jpeg\" alt=\"&nbsp; Hyundai Motor Company\" \/><figcaption>&nbsp; Hyundai Motor Company<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-17e82a00-8e45-4f19-b9fb-e33f50ec6172.jpeg\" alt=\"&nbsp; Hyundai Motor Company\" \/><figcaption>&nbsp; Hyundai Motor Company<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-f14b8eb3-c7aa-42fb-90c2-643f8f3dd381.jpeg\" alt=\"&nbsp; Hyundai Motor Company\" \/><figcaption>&nbsp; Hyundai Motor Company<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai expands vehicle infotainment with new character displays featuring Pororo, Tayo, and Loopy, transforming the driving experience.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0059\/image-77a41b53-6f28-488c-9903-7d84b0c6c369.jpeg","footnotes":""},"categories":[278099],"tags":[],"class_list":["post-256111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hyundai Expands Character Display: How Pororo, Tayo, and Loopy Transform Your EV Experience<\/title>\n<meta name=\"description\" content=\"Hyundai expands vehicle infotainment with new character displays featuring Pororo, Tayo, and Loopy, transforming the driving experience.\" \/>\n<meta name=\"robots\" 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