{"id":256025,"date":"2026-04-07T21:17:41","date_gmt":"2026-04-07T12:17:41","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/07\/990\/"},"modified":"2026-04-15T16:49:14","modified_gmt":"2026-04-15T07:49:14","slug":"990","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/","title":{"rendered":"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?"},"content":{"rendered":"<p>Translation result. <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png\" alt=\"&nbsp;  Sunyang Soju\u2019s Good Soju 990 (left) and No Brand Burger\u2019s Amazing Bulgogi. (Source: Intern reporter Ye-yeon Kim kimye@, provided by No Brand Burger)\" \/><figcaption>&nbsp;  Sunyang Soju\u2019s Good Soju 990 (left) and No Brand Burger\u2019s Amazing Bulgogi. (Source: Intern reporter Ye-yeon Kim kimye@, provided by No Brand Burger)<\/figcaption><\/figure>\n<p>A bottle of soju for 990 KRW (approximately $0.74)?<\/p>\n<p>With dining-out prices climbing and lunch now often topping 10,000 KRW (approximately $7.50), products that go beyond being just affordable\u2014what retailers call &#8220;ultra-value&#8221;\u2014are grabbing attention.<\/p>\n<p>Recently, a 990-KRW soju hit the market, and services that list restaurants where you can eat for under 10,000 KRW (approximately $7.50) have been trending. But here\u2019s the twist: people aren\u2019t simply penny-pinching across the board. They\u2019re strategic\u2014saving where it makes sense and splurging where it counts. The same person hunting for the cheapest convenience-store meal might happily book a hotel afternoon tea on the weekend.<\/p>\n<p>Consumers today aren\u2019t forced to pick &#8220;value&#8221; or &#8220;premium.&#8221; Between polarized price tiers, shoppers are getting smarter about when to cut costs and when to indulge.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-37f19524-1d40-4109-b772-311ba92bd0eb.jpeg\" alt=\"&nbsp;  On the 6th, customers at Danong Mart in Garak Market, Songpa-gu, Seoul, check out Good Soju 990 on display. The neighborhood-supermarket exclusive comes in a 360 ml (about 12.2 fl oz) bottle with 16% ABV. Sunyang Soju chairman Woong-rae Cho appears in the ads himself to cut marketing costs, letting the company pass savings into the price. The consumer price is 990 KRW (approximately $0.74) per bottle; a case of 20 sells for 19,800 KRW (approximately $14.85). (Intern reporter Ye-yeon Kim kimye@)\" \/><figcaption>&nbsp;  On the 6th, customers at Danong Mart in Garak Market, Songpa-gu, Seoul, check out Good Soju 990 on display. The neighborhood-supermarket exclusive comes in a 360 ml (about 12.2 fl oz) bottle with 16% ABV. Sunyang Soju chairman Woong-rae Cho appears in the ads himself to cut marketing costs, letting the company pass savings into the price. The consumer price is 990 KRW (approximately $0.74) per bottle; a case of 20 sells for 19,800 KRW (approximately $14.85). (Intern reporter Ye-yeon Kim kimye@)<\/figcaption><\/figure>\n<h2 class=\"paragraph_title\">Shock of a 990-KRW soju\u2014why it\u2019s sold only at small local stores<\/h2>\n<p>Soju and pork belly used to be the iconic working-class combo\u2014and that vibe is changing. Dining out now hits wallets hard; a bottle of soju can easily cost 5,000 KRW (approximately $3.75), and in neighborhoods like Gangnam some places charge 7,000\u20138,000 KRW (approximately $5.25\u2013$6.00).<\/p>\n<p>So when an ultra-value soju appeared, it turned heads. Sunyang Soju, a Chungcheong-based liquor maker, launched Good Soju 990 nationwide, including the Seoul metro area, on the 6th.<\/p>\n<p>Priced at 990 KRW (approximately $0.74) per bottle\u2014or 19,800 KRW (approximately $14.85) for a 20-bottle case\u2014it undercuts the national average soju retail price, which is in the 1,500 KRW range (approximately $1.13) according to the Korea Consumer Agency price portal.<\/p>\n<p>Instead of hiring celebrity endorsers, Sunyang\u2019s chairman, Woong-rae Cho, appears as the face of the brand to trim marketing costs\u2014savings the company passed on to shoppers.<\/p>\n<p>The distribution approach is unique: the product is being supplied mainly to around 10,000 small neighborhood grocers nationwide, not to big supermarkets or convenience-store chains, keeping distribution margins low.<\/p>\n<p>The launch is limited to 9,900,000 bottles and was pitched as a way to support local businesses. By focusing on neighborhood stores, the company hopes to boost local commerce. Chairman Cho said the collaboration is meaningful because companies, public institutions and distribution groups joined forces to stabilize everyday prices and back small-business owners. He added that he hopes Good Soju 990 eases daily burdens for ordinary people and helps energize neighborhood economies centered on local shops.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-c027cb12-7077-4b49-bc0e-a1a40c4b68e1.png\" alt=\"&nbsp;  A map showing some restaurants in Jongno-gu, Seoul, that offer menu items under 8,000 KRW (approximately $6.00). (Source: screenshot from the Geoji Map site)\" \/><figcaption>&nbsp;  A map showing some restaurants in Jongno-gu, Seoul, that offer menu items under 8,000 KRW (approximately $6.00). (Source: screenshot from the Geoji Map site)<\/figcaption><\/figure>\n<h2 class=\"paragraph_title\">Geoji Map pops up\u2014new budget offerings keep arriving<\/h2>\n<p>Earlier, a service called <font>&#8216;Geoji Map&#8217;<\/font> made waves.<\/p>\n<p><font>&#8216;Geoji Map&#8217;<\/font> is a map-based service that collects restaurants where a meal costs under 10,000 KRW (approximately $7.50). You can find spots serving meals for 1,000\u20138,000 KRW (approximately $0.75\u2013$6.00). Some listings exceed 8,000 KRW (approximately $6.00) but justify the price with generous portions or pricier meat sides. Users can submit restaurant names, categories, menu items and prices to add entries.<\/p>\n<p>Price is the hook, but the site also features star ratings based on taste reviews. Users can search restaurants, read and write reviews, and swap tips in the community section.<\/p>\n<p><font>&#8216;Geoji Map&#8217;<\/font> was inspired by the thrifty culture of a once-popular KakaoTalk open chat room called Geojibang, where people shared money-saving hacks and showed off frugal purchases\u2014sometimes earnestly, sometimes with a wink. The service took off quickly, drawing 570,000 users within two weeks of launch.<\/p>\n<p>The ultra-value trend is spreading. Paris Baguette expanded bite-size bread options so customers can try several without breaking the bank. Last month, E-Mart rolled out &#8220;Surprise Price 3,980 Two-Line Gimbap&#8221;\u2014two rolls for 3,980 KRW (approximately $2.99), roughly half the typical price of gimbap. Shinsegae Food\u2019s No Brand Burger dropped the single-item price of its Amazing Bulgogi to the mid-2,000 KRW range (approximately $1.88). GS25, operated by GS Retail, sold more than 1 million units in about a month of its Generous Dessert Series, launched at a flat 1,500 KRW (approximately $1.13).<\/p>\n<p>It\u2019s not just food. Daiso\u2019s beauty items priced at 1,000\u20135,000 KRW (approximately $0.75\u2013$3.75) now share shelf space with popular fashion pieces. Daiso\u2019s clothing accessory sales jumped 180% year over year in January and 140% in February\u2014two months of triple-digit growth. Major card issuers like Shinhan, Samsung and BC have rolled out credit cards tailored to cut everyday costs\u2014gas, dining and delivery, utilities\u2014catering to thrifty consumers.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-88844683-cd3f-41c6-903a-35297256c5d6.png\" alt=\"&nbsp;  Maison de Bloom afternoon tea offered at The Grand Hyatt Seoul Gallery. (Source: captured from The Grand Hyatt Seoul Gallery Naver Place)\" \/><figcaption>&nbsp;  Maison de Bloom afternoon tea offered at The Grand Hyatt Seoul Gallery. (Source: captured from The Grand Hyatt Seoul Gallery Naver Place)<\/figcaption><\/figure>\n<h2 class=\"paragraph_title\">Are only bargains winning?\u2014polarized spending stands out<\/h2>\n<p>What\u2019s striking is that while ultra-value items are booming, premium products are still in demand. This isn\u2019t just belt-tightening\u2014it\u2019s a reallocation of spending. At certain times, people prioritize satisfaction over price, even as they hunt for bargains elsewhere.<\/p>\n<p>Hotel afternoon teas and premium desserts are prime examples. Spring afternoon-tea offerings at major hotels see heavy weekend demand and, in some cases, booking frenzies. Even with prices in the tens of thousands of won per person (tens of dollars), consumers seeking a &#8220;small but certain luxury&#8221; keep showing up. The rise of social media-driven &#8220;share the experience&#8221; culture has made experiential spending even more pronounced.<\/p>\n<p>This split in spending is closely tied to rising dining-out costs. The Statistics Korea consumer price index shows dining-out prices at 127.28 last month, up 2.8% year over year.<\/p>\n<p>New terms have emerged to describe the behavior. In December, the Ministry of Agriculture, Food and Rural Affairs and aT Korea Agro-Fisheries &amp; Food Trade Corporation dubbed the trend &#8220;Survival Dining&#8221; in their 2025\u20132026 Domestic and Overseas Dining Trends report\u2014meaning consumers intensely calculate satisfaction per price and time efficiency, even for a single meal.<\/p>\n<p>The report forecasts that amid economic slowdown and high inflation, strategic consumption\u2014saving on everyday meals while fiercely prioritizing satisfaction when it matters\u2014will persist. In practice, that looks like hotel mango bingsoo going viral while sub-5,000 KRW (\u2264$3.75) franchise cup bingsoo is also trending.<\/p>\n<p>These days, people minimize everyday costs and splurge for meaningful moments. The market reflects that shift: both ultra-low-price and premium products are growing, and companies are sharpening strategies to target both ends of the price spectrum. The competition has moved beyond simply &#8220;sell cheap&#8221; to precisely hitting the moments when consumers decide to save or splurge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As dining costs soar, ultra-value products like 990 won soju gain attention, balancing frugality with indulgent spending habits.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-256025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?<\/title>\n<meta name=\"description\" content=\"As dining costs soar, ultra-value products like 990 won soju gain attention, balancing frugality with indulgent spending habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?\" \/>\n<meta property=\"og:description\" content=\"As dining costs soar, ultra-value products like 990 won soju gain attention, balancing frugality with indulgent spending habits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/\" \/>\n<meta property=\"og:site_name\" content=\"nonhyeon-ilbo\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T12:17:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T07:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenbizt.com\/en\/wp-content\/uploads\/2026\/04\/CP-2023-0067-36328980_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\uac1c\ubc1c\uae30\ud68d\ud300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/\"},\"author\":{\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\"},\"headline\":\"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?\",\"datePublished\":\"2026-04-07T12:17:41+00:00\",\"dateModified\":\"2026-04-15T07:49:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/\"},\"wordCount\":1118,\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/\",\"name\":\"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png\",\"datePublished\":\"2026-04-07T12:17:41+00:00\",\"dateModified\":\"2026-04-15T07:49:14+00:00\",\"description\":\"As dining costs soar, ultra-value products like 990 won soju gain attention, balancing frugality with indulgent spending habits.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#primaryimage\",\"url\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png\",\"contentUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud648\",\"item\":\"https:\/\/tenbizt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Food\",\"item\":\"https:\/\/tenbizt.com\/en\/news\/category\/food\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenbizt.com\/en\/#website\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"name\":\"nonhyeon-ilbo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"alternateName\":\"nonhyeon-ilbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenbizt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\",\"name\":\"nonhyeon-ilbo\",\"alternateName\":\"nonhyeon-ilbo\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"nonhyeon-ilbo\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\",\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?","description":"As dining costs soar, ultra-value products like 990 won soju gain attention, balancing frugality with indulgent spending habits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/","og_locale":"ko_KR","og_type":"article","og_title":"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?","og_description":"As dining costs soar, ultra-value products like 990 won soju gain attention, balancing frugality with indulgent spending habits.","og_url":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/","og_site_name":"nonhyeon-ilbo","article_published_time":"2026-04-07T12:17:41+00:00","article_modified_time":"2026-04-15T07:49:14+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/tenbizt.com\/en\/wp-content\/uploads\/2026\/04\/CP-2023-0067-36328980_thumb.jpg","type":"image\/jpeg"}],"author":"\uac1c\ubc1c\uae30\ud68d\ud300","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#article","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/"},"author":{"name":"\uac1c\ubc1c\uae30\ud68d\ud300","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3"},"headline":"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?","datePublished":"2026-04-07T12:17:41+00:00","dateModified":"2026-04-15T07:49:14+00:00","mainEntityOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/"},"wordCount":1118,"publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#primaryimage"},"thumbnailUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png","articleSection":["Food"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/","url":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/","name":"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#primaryimage"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#primaryimage"},"thumbnailUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png","datePublished":"2026-04-07T12:17:41+00:00","dateModified":"2026-04-15T07:49:14+00:00","description":"As dining costs soar, ultra-value products like 990 won soju gain attention, balancing frugality with indulgent spending habits.","breadcrumb":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#primaryimage","url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png","contentUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0067\/image-b434db30-093c-4111-9858-d27b8f025c03.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/07\/990\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud648","item":"https:\/\/tenbizt.com\/en\/"},{"@type":"ListItem","position":2,"name":"Food","item":"https:\/\/tenbizt.com\/en\/news\/category\/food\/"},{"@type":"ListItem","position":3,"name":"990\uc6d0 \uc18c\uc8fc \ub300\ub780! \ucd08\uac00\uc131\ube44 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ucf58\uc740?"}]},{"@type":"WebSite","@id":"https:\/\/tenbizt.com\/en\/#website","url":"https:\/\/tenbizt.com\/en\/","name":"nonhyeon-ilbo","description":"","publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"alternateName":"nonhyeon-ilbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenbizt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/tenbizt.com\/en\/#organization","name":"nonhyeon-ilbo","alternateName":"nonhyeon-ilbo","url":"https:\/\/tenbizt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","contentUrl":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","width":696,"height":696,"caption":"nonhyeon-ilbo"},"image":{"@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3","name":"\uac1c\ubc1c\uae30\ud68d\ud300","url":"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/256025"}],"collection":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/comments?post=256025"}],"version-history":[{"count":0,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/256025\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/media?parent=256025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/categories?post=256025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/tags?post=256025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}