{"id":255607,"date":"2026-04-04T23:47:28","date_gmt":"2026-04-04T14:47:28","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/04\/spring-fashion-surge-lotte-home-shopping\/"},"modified":"2026-04-15T16:47:13","modified_gmt":"2026-04-15T07:47:13","slug":"spring-fashion-surge-lotte-home-shopping","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/04\/04\/spring-fashion-surge-lotte-home-shopping\/","title":{"rendered":"Spring Fashion Surge: Lotte Home Shopping Reports 70% Increase in Orders for New Brands"},"content":{"rendered":"<p>Translation result<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/02\/CP-2023-0085\/image-4fc1847d-bd0d-41ba-afa3-b576527fa59b.jpeg\" alt=\"&nbsp;Photo\" \/><figcaption>&nbsp;Photo<\/figcaption><\/figure>\n<p>[MyDaily = Reporter Bang Geum-suk] As the weather starts to warm up, Lotte Homeshopping reported on the 26th that orders for transitional spring pieces\u2014like cozy knits and lightweight cardigans\u2014have jumped.<\/p>\n<p>Earlier, Lotte Homeshopping launched its &#8220;Fashion Is Lotte&#8221; special and unveiled spring collections from exclusive fashion labels including 3.1 Phillip Lim Studio, LBL, and Vivebridget.<\/p>\n<p>From the 20th to the 25th, total orders topped 150,000, and weekend sales of new spring arrivals were about 70% higher than usual. By category, orders for transitional-season items increased 50% year over year.<\/p>\n<p>Women in their 50s and 60s\u2014the core TV home-shopping demographic\u2014accounted for the largest share of orders at 70%.<\/p>\n<p>Lotte Homeshopping said its spring\u2013summer strategy emphasizes diversified materials, brand lineups tailored to different customer tastes, and bold colors and artwork. It will roll out roughly 30 new items from 12 brands through the 3rd of next month.<\/p>\n<p>Notably, New York designer label 3.1 Phillip Lim Studio will introduce new pieces such as a trench jacket and a crystal-denim jacket.<\/p>\n<p>Lotte Homeshopping\u2019s private label LBL will launch transitional staples including a suede jacket and three sheer knit styles.<\/p>\n<p>Vivebridget, which recently named model Kim Jin-kyung as its new face, will collaborate with designer brand Superthings on the 1st of next month to release pearl-denim pants and a tweed jacket.<\/p>\n<p>Kim Ji-yeon, head of Lotte Homeshopping\u2019s fashion division, said, \u201cWith the deep cold easing and more customers shopping for spring wardrobes, purchases of exclusive brands\u2019 spring items are rising. We\u2019ll keep introducing seasonally in-demand pieces and offer a differentiated, head-to-toe fashion experience.\u201d<\/p>\n<h3>Most Read News<\/h3>\n<ul>\n<li>\n<p><span>HyunA, quiet lately \u2014 pregnancy update? \u2026 \u201cSevere morning sickness required medication\u201d [MD\u2605Star]<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u201cBaek Yun-sik\u2019s daughter-in-law\u201d Jung Si-ah shared happy news\u2026 her 14-year-old daughter debuted as a writer in the U.S., selling two works<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u201cThe ultimate ageless beauty\u201d Choi Kang-hee was casually snapped at a caf\u00e9 and looked like a magazine spread [MD\u2605Star]<\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lotte Home Shopping reports a surge in spring clothing orders, with a 70% increase in new fashion items amid warm weather forecasts.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/02\/CP-2023-0085\/image-4fc1847d-bd0d-41ba-afa3-b576527fa59b.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-255607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spring Fashion Surge: Lotte Home Shopping Reports 70% Increase in Orders for New Brands<\/title>\n<meta name=\"description\" content=\"Lotte Home Shopping reports a surge in spring clothing orders, with a 70% increase in new fashion items amid warm weather forecasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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