{"id":255459,"date":"2026-04-04T00:30:47","date_gmt":"2026-04-03T15:30:47","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/04\/king-man-reviving-asian-box-office\/"},"modified":"2026-04-15T16:46:29","modified_gmt":"2026-04-15T07:46:29","slug":"king-man-reviving-asian-box-office","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/04\/04\/king-man-reviving-asian-box-office\/","title":{"rendered":"How ‘The King and the Man’ is Reviving the Asian Box Office: A Look at Its Record-Breaking Success"},"content":{"rendered":"

Translation result<\/p>\n

\" Yoon
 Yoon Byung-chan reporter<\/figcaption><\/figure>\n

[Herald Muse=Image Reporter] The box-office surge around “The Man Who Lives with the King” is doing more than making the film a hit \u2014 it’s sparking a healthy cycle across the exhibition landscape.<\/p>\n

The film crossed 15 million cumulative admissions on the morning of March 25, its 50th day in release, and is now eyeing 16 million.<\/p>\n

It has moved into third place on the all-time domestic box office chart, behind Myeongryang (17.61 million) and Extreme Job (16.26 million), and currently leads in all-time box office revenue.<\/p>\n

Riding that momentum, director Jang Hang-jun\u2019s previous film Rebound is set for a re-release, while CGV has launched a value-oriented snack promotion tied to “The Man Who Lives with the King” to draw in audiences.<\/p>\n

A ShoBox spokesperson told Herald Muse, \u201cWhat matters most is that theaters, which went through a difficult stretch last year, are finally showing signs of life.\u201d<\/p>\n

The spokesperson added, \u201cThis success has had a positive ripple effect in local communities, and as the momentum spreads to other films it appears to be creating new energy across the industry.\u201d<\/p>\n

\u2018Rebound,\u2019 which stalled at 700,000 admissions, gets a second wind thanks to “The Man Who Lives with the King”<\/div>\n

Jang Hang-jun\u2019s Rebound will be re-released to mark its third anniversary. Interest in the director\u2019s earlier work has surged now that he has joined the ranks of filmmakers with a 10-million-ticket hit.<\/p>\n

Rebound tells the true, moving story of an underdog high school basketball team: an overlooked squad and their new coach who, over eight relentless days at the 2012 national high school tournament, chase what feels like a miracle.<\/p>\n

\" Yoon
 Yoon Byung-chan reporter<\/figcaption><\/figure>\n

When it first opened, audiences embraced it \u2014 CGV\u2019s Golden Egg score reached 98%, Lotte Cinema rated it 9.5, and MegaBox gave it a 9 \u2014 and it sparked a wave of repeat viewings. Still, it only drew about 700,000 admissions.<\/p>\n

Now that “The Man Who Lives with the King” has become a phenomenon, industry watchers are watching to see whether Rebound can find a fresh reassessment through its re-release.<\/p>\n

Director Jang Hang-jun and the film\u2019s principal cast \u2014 Ahn Jae-hong, Lee Shin-young, Jung Jin-woon, Kim Taek, Jung Geon-ju, Kim Min and Ahn Ji-ho \u2014 will hold stage greetings to mark the re-release.<\/p>\n

The title Rebound literally refers to catching a ball that bounces off the goal after a missed shot. This re-release is more than a simple rerun: it’s the director proving the film\u2019s message \u2014 don\u2019t give up; fight for another chance \u2014 in action.<\/p>\n

A Rebound representative said, \u201cInterest in Jang Hang-jun\u2019s earlier work has naturally increased because of ‘The Man Who Lives with the King.’ Both films reflect his signature warm humanism.\u201d<\/p>\n

The representative added, \u201cLike the line in the film \u2014 \u2018If you give up, it\u2019s a conceded point; if you catch it again, it\u2019s a rebound\u2019 \u2014 we hope Rebound picks up the heat from ‘The Man Who Lives with the King’ and earns a strong second chance at the box office.\u201d<\/p>\n

Watch, snack, return \u2014 the “The Man Who Lives with the King” craze spreads across the market<\/div>\n

After “The Man Who Lives with the King” joined the 10-million club, CGV introduced a promotion: for an extra 1,000 KRW (approximately 0.75 USD) with a popcorn purchase, customers can add snacks such as squid, hot dogs, nachos or tteokbokki.<\/p>\n

The offer appears aimed at celebrating \u2014 and capitalizing on \u2014 the renewed flow of moviegoers.<\/p>\n

A CGV spokesperson said, \u201cWe launched this to celebrate the film\u2019s 10-million milestone and to thank audiences for their support. Promotions centered on hit films are effective at attracting customer interest and enriching the theater experience. Those positive experiences often lead to repeat or additional visits, helping form a healthy cycle.\u201d<\/p>\n

The box-office buzz has even spilled into publishing. The screenplay book topped Yes24\u2019s overall bestseller list just three days after pre-orders opened, as of March 25. It also reached No. 2 on the overall bestseller charts at Aladin and Kyobo, and has already entered a fourth printing.<\/p>\n

\" Yoon
 Yoon Byung-chan reporter<\/figcaption><\/figure>\n

The screenplay, co-authored by writer Hwang Seong-gu and director Jang Hang-jun, contains the full script. It preserves lines and scenes that differ slightly from the finished film and captures character expressions and psychological details that flitted across the screen.<\/p>\n

The unexpected re-release of Rebound \u2014 buoyed by the fandom around “The Man Who Lives with the King” \u2014 along with bold snack promotions from multiplexes, is helping revive the pleasure of going to the movies.<\/p>\n

The success centered on “The Man Who Lives with the King” points to a broader, positive cycle across theaters. The shift from filmgoing to concession spending and secondary content is expanding audience experiences \u2014 and bringing people back to cinemas.<\/p>\n","protected":false},"excerpt":{"rendered":"

The success of ‘The King\u2019s Affection’ is revitalizing theaters, surpassing 15 million viewers and breaking box office records.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0088\/image-ed52c84f-b7e8-4a14-919e-6d6843577bfd.jpeg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-255459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\nHow 'The King and the Man' is Reviving the Asian Box Office: A Look at Its Record-Breaking Success<\/title>\n<meta name=\"description\" content=\"The success of 'The King\u2019s Affection' is revitalizing theaters, surpassing 15 million viewers and breaking box office records.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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