{"id":255363,"date":"2026-04-03T23:19:46","date_gmt":"2026-04-03T14:19:46","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/03\/convenience-stores-new-beauty-hotspots-discover\/"},"modified":"2026-04-15T16:46:00","modified_gmt":"2026-04-15T07:46:00","slug":"convenience-stores-new-beauty-hotspots-discover","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/04\/03\/convenience-stores-new-beauty-hotspots-discover\/","title":{"rendered":"Are Convenience Stores the New Beauty Hotspots? Discover the Rise of Affordable Cosmetics"},"content":{"rendered":"<p>Translation result <\/p>\n<article id=\"article-view-content-div\" class=\"article-veiw-body\" view-page itemprop=\"articleBody\">\n<div>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2022-0037\/image-3607b2b1-0145-48e8-85b7-31b6d8c9b142.jpeg\" alt=\"&nbsp;    \u25b2 Convenience store in downtown Seoul. Photo=Today Korea\" \/><figcaption>&nbsp;    \u25b2 Convenience store in downtown Seoul. Photo=Today Korea<\/figcaption><\/figure>\n<\/div>\n<p> Today Korea \u2014 Kim Chaeyoon, Reporter | Budget-friendly cosmetics have quietly become the beauty industry&#8217;s new disruptor. Convenience stores, prized for their accessibility, are expanding ultra-low-price beauty lines and rolling out beauty-focused store formats to capture growing demand.<\/p>\n<p> On the 3rd, Today Korea&#8217;s reporting found that demand for reasonably priced cosmetics keeps rising as more shoppers hunt for value.<\/p>\n<p> Large domestic supermarkets, for example, began beefing up ultra-low-price cosmetics last year, and sales in that category have been trending upward.<\/p>\n<p> In April last year, E-Mart teamed up with LG Household &amp; Health Care to launch the exclusive brand Glow:Up by Beyond. The company&#8217;s ultra-low-price cosmetics sales from November through January reportedly rose about 24% compared with the previous three months.<\/p>\n<p> Lotte Mart&#8217;s Value-for-Money Beauty Zone, introduced last year, expanded its product range and saw September\u2013October sales more than triple compared with the initial July\u2013August period. Sales in November\u2013December also increased roughly 70% from the prior two months.<\/p>\n<p> Riding that momentum, convenience store chains have accelerated efforts to strengthen ultra-low-price cosmetics this year after stepping up activity last year.<\/p>\n<p> CU, operated by BGF Retail, has singled out cosmetics as a new growth category and plans to add more than 1,000 beauty-focused convenience stores this year.<\/p>\n<p> CU&#8217;s year-over-year cosmetics sales growth was 28.3% in 2023, 16.5% in 2024, and 21.4% for January\u2013November 2025. About 70% of those sales came from shoppers in their teens and twenties.<\/p>\n<p> The company has also boosted services, using AI to measure personal color and installing Makeup Palette Maker kiosks.<\/p>\n<p> \\&#8221;We aim to offer special prices so consumers can shop conveniently,\\&#8221; a BGF Retail spokesperson told this paper by phone. \\&#8221;Even at full price, customers are saying, &#8216;This price is worth trying.&#8217;\\&#8221;<\/p>\n<p> GS25 has also strengthened its ultra-low-price cosmetics lineup through partnerships with other brands.<\/p>\n<p> In January, the company teamed up with color cosmetics brand Son &amp; Park to launch the value-priced, fixed-price lineup Son &amp; Park HATTY Season 2. Compared with Season 1 released last year, Season 2 expands the eye-makeup range.<\/p>\n<p> GS25 also collaborated with makeup tools brand Scone to release a variety of affordable makeup essentials, including eyeliners and eyeshadows.<\/p>\n<p> Go Woong, MD of GS Retail&#8217;s Life &amp; Living team, said, \\&#8221;Through strategic partnerships, we&#8217;ve seen outstanding results across non-food category sales, customer traffic, and brand awareness.\\&#8221;<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Affordable cosmetics are reshaping the beauty industry, with convenience stores expanding low-cost offerings to meet rising demand.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2022-0037\/image-3607b2b1-0145-48e8-85b7-31b6d8c9b142.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-255363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Convenience Stores the New Beauty Hotspots? 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