{"id":255357,"date":"2026-04-03T23:19:37","date_gmt":"2026-04-03T14:19:37","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/03\/hyungji-revitalizing-castelbajac-insights-macron-s\/"},"modified":"2026-04-15T16:45:58","modified_gmt":"2026-04-15T07:45:58","slug":"hyungji-revitalizing-castelbajac-insights-macron-s","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/04\/03\/hyungji-revitalizing-castelbajac-insights-macron-s\/","title":{"rendered":"How Hyungji is Revitalizing Castelbajac: Insights from Macron&#8217;s State Visit to South Korea"},"content":{"rendered":"<p>Translation result <\/p>\n<p>South Korean fashion house Hyungji announced on April 3 that, to mark French President Emmanuel Macron\u2019s state visit, it unveiled works by designer Castelbajac from its collection at the Hyungji Global Fashion Complex headquarters in Songdo, Incheon.<\/p>\n<div>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0137\/image-7d20af41-6f49-4041-b2ac-a1e2d6a2fc3d.jpeg\" alt=\"&nbsp;   Photo: Hyungji\" \/><figcaption>&nbsp;   Photo: Hyungji<\/figcaption><\/figure>\n<\/div>\n<p>The archive unveiling was staged to celebrate cultural ties between South Korea and France and to showcase the historical value of the Castelbajac brand\u2014an artistic French asset that Hyungji acquired and has since successfully stewarded.<\/p>\n<p>Hyungji\u2019s archives include key Castelbajac pieces, including haute couture, many of which contributed to the designer receiving France\u2019s highest honor, the L\u00e9gion d\u2019honneur.<\/p>\n<p>Chairman Choi Byung\u2011oh\u2019s connection with President Macron goes back 10 years. In 2016, when Macron was serving as economy minister, he met Choi at the Paris Business Forum and voiced strong confidence in the globalization of French brands.<\/p>\n<p>Macron later endorsed Choi\u2019s vision of taking Castelbajac\u2014an iconic French label\u2014global under Korean management. The two reunited at a state dinner at the \u00c9lys\u00e9e Palace in 2018, where Macron encouraged Choi to keep driving the brand\u2019s growth.<\/p>\n<p>Hyungji has honored that trust by preserving Castelbajac\u2019s artistic DNA while blending it with the business savvy of K\u2011fashion, giving the label a contemporary reinterpretation. Marking Macron\u2019s visit, the company says it will highlight the collection both at home and abroad and continue serving as a bridge for South Korea\u2013France economic and cultural cooperation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korean fashion company Hyungji showcases designer Castelbajac&#8217;s works to celebrate cultural ties during French President Macron&#8217;s visit.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0137\/image-7d20af41-6f49-4041-b2ac-a1e2d6a2fc3d.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-255357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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