{"id":255347,"date":"2026-04-03T23:19:25","date_gmt":"2026-04-03T14:19:25","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/03\/lee-joon-becomes-face-men-s\/"},"modified":"2026-04-15T16:45:55","modified_gmt":"2026-04-15T07:45:55","slug":"lee-joon-becomes-face-men-s","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/04\/03\/lee-joon-becomes-face-men-s\/","title":{"rendered":"Lee Joon Becomes Face of Men&#8217;s Fashion Brand: What This Means for His Career"},"content":{"rendered":"<p>Translation result <\/p>\n<div class=\"view_article\">\n<div id=\"article\">\n<div>\n<table cellpadding=\"2\" class=\"news_photo\">\n<tbody>\n<tr>\n<td align=\"center\"><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0081\/image-88cef209-04bc-4b18-81a9-90a8afa7eedb.jpeg\" width=\"600\" border=\"0\"><\/td>\n<\/tr>\n<tr>\n<td><font color=\"#3522A4\">Photo provided by VIIVERDE<\/font><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>[Sports Today reporter Song O-jung] Actor Lee Joon has been named the new face of a men&#8217;s fashion brand.<\/p>\n<p> With a magnetic presence, Lee Joon has been carving out his own territory. He\u2019s shown real range across dramas and films\u2014effortlessly jumping between action, romance, comedy, and historical pieces. His candid, down-to-earth charm on KBS2&#8217;s hit variety show &#8220;2 Days &amp; 1 Night&#8221; (Season 4) and the YouTube series &#8220;Workman&#8221; has also boosted his public appeal. Now, as the latest model for a menswear label, he\u2019s attracting even more attention.<\/p>\n<p> In the newly released 26SS campaign images, Lee Joon perfectly captures the brand\u2019s chic, understated mood. He rocks muted tones while using varied textures and scarves to add striking focal points, creating a natural, harmonious vibe.<\/p>\n<div>\n<table cellpadding=\"2\" class=\"news_photo\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0081\/image-ce230e03-4368-48b5-992b-fd3593422d4a.jpeg\" border=\"0\"><\/td>\n<\/tr>\n<tr>\n<td><font color=\"#3522A4\"><\/font><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p> Lee also proved he\u2019s an editorial pro, using measured poses and subtle expressions to let the materials and fit shine. He amplified the brand\u2019s urban sensibility with his own signature style, commanding viewers\u2019 attention in every frame.<\/p>\n<p> Showing himself as a true all\u2011rounder, he brought a polished, credible presence to the fashion world with a sleek mood in every shot. Fans and industry insiders are watching closely to see where he heads next.<\/p>\n<p> [Sports Today reporter Song O-jung <span><font color=\"blue\">ent@stoo.com<\/font><\/span>]<br \/>\u300cYour closest, most fun news \u24d2 Sports Today\u300d   <\/p>\n<div class=\"byeline\"><\/div>\n<\/div>\n<p><!-- view_related --><!-- view_related\/\/ --><!-- \ubc14\uc774\ub77c\uc778 \ud558\ub2e8 2\uc904 \ud558\uc774\ub77c\uc774\ud2b8 --><!-- \ubc14\uc774\ub77c\uc778 \ud558\ub2e8 \ud558\uc774\ub77c\uc774\ud2b8 --><!-- next_article\/\/ --><\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"50%\"><\/td>\n<td align=\"right\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Actor Lee Joon has been selected as the new face of a men&#8217;s fashion brand, showcasing his versatility and unique style in the latest collection.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0081\/image-88cef209-04bc-4b18-81a9-90a8afa7eedb.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-255347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lee Joon Becomes Face of Men&#039;s Fashion Brand: What This Means for His Career<\/title>\n<meta name=\"description\" content=\"Actor Lee Joon has been selected as the new face of a men&#039;s fashion brand, showcasing his versatility and unique style in the latest collection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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