{"id":255065,"date":"2026-04-02T23:28:00","date_gmt":"2026-04-02T14:28:00","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/02\/discover-terra-beer-achieved-3-consecutive\/"},"modified":"2026-04-15T16:44:31","modified_gmt":"2026-04-15T07:44:31","slug":"discover-terra-beer-achieved-3-consecutive","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/04\/02\/discover-terra-beer-achieved-3-consecutive\/","title":{"rendered":"Discover How Terra Beer Achieved 3 Consecutive Wins at the 2026 National Brand Awards!"},"content":{"rendered":"

Translation result <\/p>\n

HiteJinro announced on April 2 that its flagship beer, Terra, secured the top spot in the beer category at the 2026 New York Festival Korea National Brand Awards \u2014 its third consecutive win.<\/p>\n

\" 
  HiteJinro\u2019s Terra. \/ Provided by HiteJinro<\/figcaption><\/figure>\n

The 2026 New York Festival Korea National Brand Awards are hosted by the New York Festival \u2014 one of the world’s three major advertising festivals. Terra received high marks for brand image power, product quality, consumer loyalty and global competitiveness, scoring 75.48 on the National Brand Competitiveness Index (NCI) and claiming first place in the beer category for the third year running.<\/p>\n

Launched in March 2019 with the “100% real carbonation” concept, Terra reached one million cases in just 39 days \u2014 the fastest sales pace among beer brands. Now, seven years after its debut, the brand has sold a cumulative 6 billion bottles (330 ml, about 11.2 fl oz, as of March 31) and has grown into one of South Korea\u2019s leading beer labels.<\/p>\n

To celebrate its seventh anniversary, Terra tapped soccer star Son Heung-min \u2014 who symbolizes Korea\u2019s number 7 \u2014 as its brand ambassador and is running an integrated campaign across multiple channels.<\/p>\n

A HiteJinro marketing official said, “We’re thrilled that Terra, now in its seventh year, has ranked first in the beer category at the 2026 New York Festival Korea National Brand Awards for the third straight year. This year, we’ll redouble our efforts to cement Terra’s momentum through a variety of collaborations with Son Heung-min.”<\/p>\n","protected":false},"excerpt":{"rendered":"

HiteJinro’s ‘Terra’ wins the beer category at the 2026 New York Festival for the third consecutive year, reaching 6 billion bottles sold.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0273\/image-bd4a96be-d726-4692-9902-6df807ac1a56.jpeg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-255065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\nDiscover How Terra Beer Achieved 3 Consecutive Wins at the 2026 National Brand Awards!<\/title>\n<meta name=\"description\" content=\"HiteJinro's 'Terra' wins the beer category at the 2026 New York Festival for the third consecutive year, reaching 6 billion bottles sold.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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