LF \uc544\ub5bc ‘\ube44\uac74 \ub9b4\ub9ac\ud504 \ube44\ube44\ud06c\ub9bc’ [\uc0ac\uc9c4\uc81c\uacf5=LF]<\/figcaption><\/figure>\n<\/div>\n[The Public = Reporter Yoo Su-jin] The \\”clean girl\\” trend\u2014favoring a fresh, understated look\u2014that started overseas last year shows no signs of slowing down. That revival has pushed BB cream, the early-2000s staple, back into the spotlight as the quick route to natural, camera-ready skin, The Public reported on April 1.<\/p>\n
LF, the lifestyle company, says its efficacy-first vegan beauty label Athe is answering that demand with the Vegan Relief BB Cream, a product that focuses squarely on what a BB cream should do.<\/p>\n
BB cream, short for Blemish Balm, began as a soothing formula to calm irritated skin and conceal imperfections. It was created to protect skin weakened by dermatological procedures, but its naturally flattering coverage helped it cross over into everyday makeup routines.<\/p>\n
Early generations of BB cream had issues like darkening and a heavy finish, but newer versions fixed those limits. With consumers now preferring lightweight, healthy-looking skin, demand has returned for \\”real\\” BB creams that emphasize both function and shade.<\/p>\n
Athe\u2019s Vegan Relief BB Cream sits at the intersection of skincare and makeup. It nourishes skin from within while providing natural, buildable coverage\u2014leaving a thin, even, canvas-like base.<\/p>\n
The formula includes plant-derived PDRN to soothe and support recovery, plus moisturizers like ceramides and hydroxyethyl urea to strengthen the skin barrier. High levels of natural oils are added so the skin condition keeps improving the more you use it.<\/p>\n
Shades are low-chroma beiges designed to subtly even out the complexion for a soft, understated look. The line comes in two options: Mild Olive, which neutralizes redness, and Mild Ivory, which balances yellow undertones.<\/p>\n
A special dispersion method ensures the particles spread evenly, so the cream blends uniformly even when applied with fingers, creating a natural finish that never feels heavy. It also uses mineral UV filters with SPF 30 and PA++ for everyday sun protection.<\/p>\n
Athe conducted clinical tests before the launch that showed improvements in skin barrier function and soothing effects. The brand also verified 24-hour coverage and anti-darkening performance.<\/p>\n
The new product is available through Athe\u2019s official mall, LF Mall, and Olive Young both online and in stores. To celebrate being chosen for Olive Young\u2019s \\”April Ol-Young Pick,\\” Athe is offering a promotional set from April 1 that includes a Tip Cheek with every new-product purchase. The brand will also include various gifts with sun-care and lip-product purchases.<\/p>\n
An Athe spokesperson said, \\”Consumers increasingly want products that do more than cover\u2014they want formulas that support skin health. We aim to deliver a ‘real BB cream’ that balances skincare benefits with makeup performance.\\”<\/p>\n
Athe has continued to strengthen its lineup by launching sun care and lip balm products with enhanced skincare functions. Its Sun Essence contains 71% skincare ingredients, making it gentle enough for sensitive skin while adding a natural inner glow\u2014earning it a reputation as an actress-favorite glow enhancer. The Authentic Lip Gloy Balm offers both hydration and shine and has become the brand’s top repurchase item.<\/p>\n","protected":false},"excerpt":{"rendered":"
The ‘clean girl’ trend continues, with BB cream gaining popularity for its natural skin finish, as seen in new vegan offerings.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2024-0005\/image-303e2a88-c446-426a-836f-a4a3249f4aeb.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-254883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\n
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