{"id":254871,"date":"2026-04-02T01:14:48","date_gmt":"2026-04-01T16:14:48","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/02\/age20-s-2-0-aekyung-s\/"},"modified":"2026-04-15T16:43:33","modified_gmt":"2026-04-15T07:43:33","slug":"age20-s-2-0-aekyung-s","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/04\/02\/age20-s-2-0-aekyung-s\/","title":{"rendered":"AGE20\u2019S 2.0: How Aekyung’s Partnership with Netops is Reshaping China’s Beauty Market"},"content":{"rendered":"

Translation result <\/p>\n

Aekyung Overhauls AGE20’S China Strategy, Naming NetTops Exclusive Distributor<\/strong><\/div>\n
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  Aekyung kicked off the AGE20’S 2.0 era through a strategic partnership with Chinese e\u2011commerce specialist NetTops. [Photo = Aekyung]<\/figcaption><\/figure>\n<\/div>\n
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Aekyung is reshaping how it sells cosmetics in China. <\/p>\n

The company announced on April 1 that, at a strategic partnership event held at the Four Seasons in Hangzhou on March 31 (local time), it officially appointed NetTops as the exclusive general-trade distributor for its color cosmetics brand AGE20’S in China.<\/p>\n

The two have worked together on cross-border e\u2011commerce for eight years. Building on that history and NetTops\u2019 local market know\u2011how, Aekyung chose NetTops to steer its general-trade operations in China. The move is meant to simplify the brand\u2019s distribution setup, refine how AGE20’S is managed locally, and lay groundwork for longer-term growth.<\/p>\n

Aekyung plans to tidy up distribution practices in China, unify pricing and channel management, and lift brand value. It also intends to broaden the product lineup and ramp up data-driven marketing.<\/p>\n

\u201cThis year is a pivotal moment for AGE20’S,\u201d said Kim Sang-joon, Aekyung\u2019s CEO. \u201cThrough our partnership with NetTops, we\u2019ll bring the brand\u2019s new vision to life in China. China remains a core strategic market for AGE20’S, and with data-led product strength and localized strategies, we\u2019re opening the AGE20’S 2.0 era.\u201d <\/p><\/div>\n

LF\u2019s athe Adds Skincare Benefits with New Vegan BB Cream<\/strong><\/div>\n
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  Product image of LF’s athe Vegan Relief BB Cream [Photo = LF]<\/figcaption><\/figure>\n<\/div>\n
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LF\u2019s vegan beauty label, athe, announced on April 1 the launch of Vegan Relief BB Cream \u2014 a hybrid that boosts skincare benefits while delivering makeup coverage.<\/p>\n

The formula is designed to treat the skin from within while providing a natural finish. It spreads lightweight and evens tone to create that coveted \u201cblank canvas\u201d look, the company says.<\/p>\n

The BB cream includes plant-derived PDRN to soothe and support skin recovery, plus moisturizing ingredients like ceramides and hydroxyethyl urea and nourishing natural oils to strengthen the skin barrier.<\/p>\n

Shades are muted beige tones for subtle, natural coverage without heavy makeup: Mild Olive to neutralize redness and Mild Ivory to balance yellow undertones.<\/p>\n

Ahead of the launch, athe ran clinical tests showing improvements to the skin barrier and calming effects. The product also passed 24-hour coverage and anti-darkening evaluations.<\/p>\n

An athe spokesperson noted that consumers now expect products that go beyond cover to support skin health. \u201cWe wanted a BB cream that balances skincare benefits with makeup performance,\u201d they said. <\/p><\/div>\n

Musinsa Appoints Park Chang-geun as Outside Director to Boost Fashion Expertise<\/strong><\/div>\n
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  Park Chang-geun, newly appointed outside director at Musinsa’s regular shareholders meeting on March 31 [Photo = Musinsa]<\/figcaption><\/figure>\n<\/div>\n
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Musinsa announced on April 1 that it appointed Park Chang-geun as an outside director at its 14th annual shareholders meeting on March 31. The company said the move is part of efforts to modernize corporate governance and sharpen its fashion expertise.<\/p>\n

Park is a veteran fashion executive who has led global brands into Korea and helped Korean labels expand overseas. His roles include vice president at Cheil Industries, CEO of Levi\u2019s Japan, and president of Levi\u2019s Korea. He\u2019s overseen major brands such as MCM, NEPA, and Dr. Martens, guiding brand turnarounds and global strategy. Park also served as a visiting professor in Seoul National University\u2019s Department of Clothing and Textiles.<\/p>\n

Musinsa expects Park\u2019s mix of hands-on experience and academic insight to help propel the company\u2019s push to become a global fashion commerce platform.<\/p>\n

With this appointment, Musinsa now has four outside directors. The 10-member board includes three inside directors, four outside directors, and three other non-executive directors. The board also runs subcommittees such as the Audit Committee, Executive Compensation Committee, Outside Director Nomination Committee, Internal Transactions Committee, and ESG Committee.<\/p>\n

A Musinsa representative said, \u201cPark brings deep fashion industry insight and strong global-market understanding. We\u2019ll leverage the board to raise the expertise behind major decisions and support our partner brands\u2019 global growth, strengthening Musinsa\u2019s role as an enabler.\u201d <\/p><\/div>\n

OLZEN Unveils 26SS Spring Lookbook; Runs Blossom Week<\/strong><\/div>\n
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  OLZEN 26SS lookbook [Photo = Shinsung Tongsang]<\/figcaption><\/figure>\n<\/div>\n
Casual label OLZEN, from Shinsung Tongsang, released its 26SS spring lookbook on April 1.<\/p>\n

Known for classic staples that appeal to men in their 40s and 50s, OLZEN leans into a well\u2011aging lifestyle. The new lookbook, titled Always OLZEN, translates that ethos into everyday outfits tailored to various occasions for men in this age group.<\/p>\n

The lookbook is organized into five themes: For Weekend, For Business, For Date, For Culture, and For Travel.<\/p>\n

Highlights include textured sweaters with stripes and two-tone weaves, 100% linen shirts, rayon-blend shirts, and short-sleeve pique tees in performance fabrics. The collection centers on lightweight pieces suitable from spring through early summer, offering versatile materials and designs for outings, business, and travel.<\/p>\n

To mark the lookbook launch, OLZEN will hold a Blossom Week promotion online and in stores from April 1\u201310. Timed with cherry blossom season, the event discounts 26SS items by 20\u201340%. The brand\u2019s online store, Goodwear Mall, will also issue a separate 10% coupon for 26SS spring merchandise.<\/p>\n

An OLZEN representative said, \u201cWe hope Blossom Week helps customers discover a fresh take on their style this spring.\u201d <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Aekyung Industrial announces the AGE20’S 2.0 era by restructuring its cosmetics distribution in China, focusing on data-driven marketing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/04\/CP-2023-0070\/image-6e7718c3-a4be-4296-ac02-4299c865bdb7.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-254871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\nAGE20\u2019S 2.0: How Aekyung's Partnership with Netops is Reshaping China's Beauty Market<\/title>\n<meta name=\"description\" content=\"Aekyung Industrial announces the AGE20'S 2.0 era by restructuring its cosmetics distribution in China, focusing on data-driven marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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