{"id":254661,"date":"2026-04-01T00:15:16","date_gmt":"2026-03-31T15:15:16","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/04\/01\/shein-reveals-surprising-insights-korean-consumers\/"},"modified":"2026-04-15T16:42:29","modified_gmt":"2026-04-15T07:42:29","slug":"shein-reveals-surprising-insights-korean-consumers","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/04\/01\/shein-reveals-surprising-insights-korean-consumers\/","title":{"rendered":"SHEIN Reveals Surprising Insights: Why Korean Consumers Prioritize Personal Style Over Price in Fashion"},"content":{"rendered":"<p>Translation result <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2022-0017\/image-9202b384-efa7-4f7e-bc7f-b4bc0d4ef5d5.jpeg\" alt=\"&nbsp;     \/Photo: SHEIN, release of \\'2025 Global Circular Economy Study\\' \u2014 Korean market analysis\" \/><figcaption>&nbsp;     \/Photo: SHEIN, release of &#8216;2025 Global Circular Economy Study&#8217; \u2014 Korean market analysis<\/figcaption><\/figure>\n<p>SHEIN, the global online fashion and lifestyle retailer, has published its 2025 Global Circular Economy Study. The report digs into how shoppers around the world buy, wear and care for clothing, and it spotlights unique consumption patterns and circular-economy engagement in the South Korean market. With sustainability and circularity becoming central to fashion conversations, understanding consumer behavior is more important than ever.<\/p>\n<p>From November to December last year, the study polled 15,461 consumers aged 18\u201344 across 21 markets in the Americas, Asia\u2011Pacific, Europe, the Middle East and Africa. Researchers mapped behavior across the entire garment lifecycle \u2014 from purchase and wear to repair, reuse and recycling.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2022-0017\/image-eaa369f5-69f9-4a7a-9dc8-016467dcb756.jpeg\" alt=\"&nbsp;     \/Photo: SHEIN, release of \\'2025 Global Circular Economy Study\\' \u2014 Korean market analysis\" \/><figcaption>&nbsp;     \/Photo: SHEIN, release of &#8216;2025 Global Circular Economy Study&#8217; \u2014 Korean market analysis<\/figcaption><\/figure>\n<p>The findings show shoppers tend to prioritize practical factors \u2014 price, fit and how well an item fits their lifestyle \u2014 when buying clothes. While price topped the list in most markets, South Korean consumers were the only group out of the 21 surveyed to rank personal taste and self\u2011expression as their number\u2011one buying criterion. It points to a distinctly Korean approach: balancing personal style with smart spending.<\/p>\n<p>Everyday circular habits \u2014 wearing items repeatedly, repairing them and passing them on \u2014 are already part of many consumers&#8217; routines. More than half of respondents said they&#8217;ve worn a single garment at least 31 times, underscoring active efforts to extend clothing life. Notably, 58.3% of those who haven\u2019t repaired clothes said they would if they had access to the right skills or information, signaling big potential to grow circular consumption.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2022-0017\/image-9702a7cb-143c-47b4-b955-048edfa22253.jpeg\" alt=\"&nbsp;     \/Photo: SHEIN, release of \\'2025 Global Circular Economy Study\\' \u2014 Korean market analysis\" \/><figcaption>&nbsp;     \/Photo: SHEIN, release of &#8216;2025 Global Circular Economy Study&#8217; \u2014 Korean market analysis<\/figcaption><\/figure>\n<p>South Korea stood out for particularly high participation in clothing recycling, registering the highest recycling rate among the countries surveyed. The study links this to robust recycling infrastructure and a culture of routine waste sorting. Korean shoppers also showed a stronger tendency to engage in recycling and downcycling rather than donating, highlighting a distinctive ability to use circular systems.<\/p>\n<p>These insights reinforce that consumer behavior is a key lever in the fashion industry&#8217;s shift toward sustainability. Circular programs are most effective when they fit easily into everyday life and lower barriers to participation. The study also found heightened interest among consumers in hands\u2011on initiatives like SHEIN Exchange and clothing collection programs, which supports that conclusion.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2022-0017\/image-f95866bb-f9eb-4e32-a39f-d704b51955a1.jpeg\" alt=\"&nbsp;     \/Photo: SHEIN, release of \\'2025 Global Circular Economy Study\\' \u2014 Korean market analysis\" \/><figcaption>&nbsp;     \/Photo: SHEIN, release of &#8216;2025 Global Circular Economy Study&#8217; \u2014 Korean market analysis<\/figcaption><\/figure>\n<p>\u201cThis study shows consumers already practice circular activities like reuse and repair in their daily lives,\u201d said Mustan Rallani, head of SHEIN\u2019s global sustainability division. \u201cSHEIN will strengthen circular\u2011economy efforts across the customer experience to make these behaviors easier and more natural.\u201d He added that South Korea\u2019s mix of style-seeking and waste-reduction instinct makes it an exciting market for scaling sustainable fashion and offers valuable lessons for the industry\u2019s future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SHEIN&#8217;s study reveals unique consumer behaviors and participation in the circular economy within the Korean market.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2022-0017\/image-9202b384-efa7-4f7e-bc7f-b4bc0d4ef5d5.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-254661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SHEIN Reveals Surprising Insights: Why Korean 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