{"id":254410,"date":"2026-03-30T23:58:29","date_gmt":"2026-03-30T14:58:29","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/"},"modified":"2026-04-15T16:40:58","modified_gmt":"2026-04-15T07:40:58","slug":"hansem-s-2026-strategy-aims-boost","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/","title":{"rendered":"How Hansem’s 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges"},"content":{"rendered":"

Translation result<\/p>\n

\" Handsome\"
 Handsome<\/figcaption><\/figure>\n

To respond to shifting consumer trends and secure its mid- to long-term vision, the company will focus on three core strategies: restore profitability, fuse online and offline channels, and actively pursue new initiatives. Kim Min-deok, CEO of Handsome (020000), shared these plans at the company\u2019s 38th Long-Term Shareholders\u2019 Meeting at its Gangnam headquarters on the 24th.<\/p>\n

Kim said the immediate priority is to restore profitability. In the short term, Handsome will tighten cost controls, eliminate inefficiencies, and strengthen inventory management to improve margins quickly.<\/p>\n

This year, Handsome will keep rebuilding its value chain\u2014not just to recover performance, but to lay a firmer foundation for sustainable mid- to long-term growth.<\/p>\n

Kim also unveiled a plan to deepen customer engagement by blending online and offline channels. With tastes and needs becoming increasingly segmented, Handsome will combine the strengths of both channels to offer customers a seamless, convenient shopping experience anytime, anywhere.<\/p>\n

Finally, Kim emphasized the company will actively test fresh ideas to successfully drive its future growth strategy.<\/p>\n

To accelerate the global push for its key brands, Handsome will lean on the SYSTEM Paris flagship it opened last year and the standalone pop-up in a leading Paris department store to solidify its position as a global label.<\/p>\n

The company also plans to expand its global collections across domestic flagship stores and major department store channels, aligning international rollout with local operations to deliver visible results.<\/p>\n

In beauty, following the January merger with Handsome Life&, the company will boost operational efficiency and execute a steady expansion plan to turn the unit into a reliable engine of future growth.<\/p>\n

On shareholder returns, Kim explained that last November Handsome disclosed a \\”Corporate Value Enhancement Plan\\” to support the government\u2019s listed-company value-up program addressing domestic market undervaluation.<\/p>\n

Key measures include setting cash dividend resources at 15% of adjusted operating profit for 2024\u20132027. After a 2024 share buyback and cancellation, the company retired 50% of its treasury shares in January this year.<\/p>\n

Kim added that to achieve the mid- to long-term corporate value goals, Handsome will faithfully implement its shareholder return policy while continuing to strengthen the profitability of existing businesses and secure future growth drivers.<\/p>\n","protected":false},"excerpt":{"rendered":"

To achieve long-term goals, three strategies will be implemented: restoring profitability, integrating online and offline channels, and embracing innovation.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-254410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"\nHow Hansem's 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges<\/title>\n<meta name=\"description\" content=\"To achieve long-term goals, three strategies will be implemented: restoring profitability, integrating online and offline channels, and embracing innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Hansem's 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges\" \/>\n<meta property=\"og:description\" content=\"To achieve long-term goals, three strategies will be implemented: restoring profitability, integrating online and offline channels, and embracing innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/\" \/>\n<meta property=\"og:site_name\" content=\"nonhyeon-ilbo\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T14:58:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T07:40:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenbizt.com\/en\/wp-content\/uploads\/2026\/03\/CP-2022-0006-25408046_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\uac1c\ubc1c\uae30\ud68d\ud300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/\"},\"author\":{\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\"},\"headline\":\"How Hansem’s 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges\",\"datePublished\":\"2026-03-30T14:58:29+00:00\",\"dateModified\":\"2026-04-15T07:40:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/\",\"name\":\"How Hansem's 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg\",\"datePublished\":\"2026-03-30T14:58:29+00:00\",\"dateModified\":\"2026-04-15T07:40:58+00:00\",\"description\":\"To achieve long-term goals, three strategies will be implemented: restoring profitability, integrating online and offline channels, and embracing innovation.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#primaryimage\",\"url\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg\",\"contentUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud648\",\"item\":\"https:\/\/tenbizt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion\",\"item\":\"https:\/\/tenbizt.com\/en\/news\/category\/fashion\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Hansem’s 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenbizt.com\/en\/#website\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"name\":\"nonhyeon-ilbo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"alternateName\":\"nonhyeon-ilbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenbizt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\",\"name\":\"nonhyeon-ilbo\",\"alternateName\":\"nonhyeon-ilbo\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"nonhyeon-ilbo\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\",\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Hansem's 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges","description":"To achieve long-term goals, three strategies will be implemented: restoring profitability, integrating online and offline channels, and embracing innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/","og_locale":"ko_KR","og_type":"article","og_title":"How Hansem's 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges","og_description":"To achieve long-term goals, three strategies will be implemented: restoring profitability, integrating online and offline channels, and embracing innovation.","og_url":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/","og_site_name":"nonhyeon-ilbo","article_published_time":"2026-03-30T14:58:29+00:00","article_modified_time":"2026-04-15T07:40:58+00:00","og_image":[{"width":1260,"height":800,"url":"https:\/\/tenbizt.com\/en\/wp-content\/uploads\/2026\/03\/CP-2022-0006-25408046_thumb.jpg","type":"image\/jpeg"}],"author":"\uac1c\ubc1c\uae30\ud68d\ud300","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#article","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/"},"author":{"name":"\uac1c\ubc1c\uae30\ud68d\ud300","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3"},"headline":"How Hansem’s 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges","datePublished":"2026-03-30T14:58:29+00:00","dateModified":"2026-04-15T07:40:58+00:00","mainEntityOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/"},"wordCount":374,"publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#primaryimage"},"thumbnailUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg","articleSection":["Fashion"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/","url":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/","name":"How Hansem's 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#primaryimage"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#primaryimage"},"thumbnailUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg","datePublished":"2026-03-30T14:58:29+00:00","dateModified":"2026-04-15T07:40:58+00:00","description":"To achieve long-term goals, three strategies will be implemented: restoring profitability, integrating online and offline channels, and embracing innovation.","breadcrumb":{"@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#primaryimage","url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg","contentUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2022-0006\/image-8cd7545b-9ce1-4c22-b016-159d5c783383.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/30\/hansem-s-2026-strategy-aims-boost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud648","item":"https:\/\/tenbizt.com\/en\/"},{"@type":"ListItem","position":2,"name":"Fashion","item":"https:\/\/tenbizt.com\/en\/news\/category\/fashion\/"},{"@type":"ListItem","position":3,"name":"How Hansem’s 2026 Strategy Aims to Boost Profitability Amid Fashion Industry Challenges"}]},{"@type":"WebSite","@id":"https:\/\/tenbizt.com\/en\/#website","url":"https:\/\/tenbizt.com\/en\/","name":"nonhyeon-ilbo","description":"","publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"alternateName":"nonhyeon-ilbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenbizt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/tenbizt.com\/en\/#organization","name":"nonhyeon-ilbo","alternateName":"nonhyeon-ilbo","url":"https:\/\/tenbizt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","contentUrl":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","width":696,"height":696,"caption":"nonhyeon-ilbo"},"image":{"@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3","name":"\uac1c\ubc1c\uae30\ud68d\ud300","url":"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/254410"}],"collection":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/comments?post=254410"}],"version-history":[{"count":0,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/254410\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/media?parent=254410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/categories?post=254410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/tags?post=254410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}