{"id":254156,"date":"2026-03-30T17:55:02","date_gmt":"2026-03-30T08:55:02","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/30\/k-beauty-boom-food-companies-nongshim\/"},"modified":"2026-04-15T16:39:24","modified_gmt":"2026-04-15T07:39:24","slug":"k-beauty-boom-food-companies-nongshim","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/03\/30\/k-beauty-boom-food-companies-nongshim\/","title":{"rendered":"K-Beauty Boom: Why Food Companies Like Nongshim and Orion Are Venturing into Cosmetics"},"content":{"rendered":"<div>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0370\/image-c9ed31cb-2ddd-4710-bfa9-67afe942f4d2.jpeg\" alt=\"&nbsp;   Food companies jumping into the beauty business are getting noticed. Analysts say they\u2019re diversifying thanks to K-beauty\u2019s strong performance. \/ Pixabay\" \/><figcaption>&nbsp;   Food companies jumping into the beauty business are getting noticed. Analysts say they\u2019re diversifying thanks to K-beauty\u2019s strong performance. \/ Pixabay<\/figcaption><\/figure>\n<\/div>\n<p><strong>SisaWeek \u2014 Reporter Kim Ji-young<\/strong> Food companies diving into the beauty market are turning heads. Fueled by K\u2011beauty\u2019s success, many are diversifying their portfolios. With competition heating up in the sector, observers are asking whether beauty can be a fresh revenue stream for food brands.<\/p>\n<p><strong>\u25c7 K\u2011beauty boom&#8230; Will Nongshim and Orion join in?<\/strong><\/p>\n<p>According to the Ministry of Food and Drug Safety, South Korea&#8217;s cosmetics exports rose 12.3% last year to $11.43 billion (about 15.24 trillion KRW). This ongoing K\u2011beauty boom has food companies eyeing the cosmetics market.<\/p>\n<p>On the 23rd, Nongshim announced it signed a memorandum of understanding (MOU) with cosmetics manufacturer FICC. Nongshim believes the collagen ingredient from its health supplement brand Raifil will create business synergies when paired with FICC\u2019s cosmetics development expertise.<\/p>\n<p>The company also drew attention on the 20th when it named third\u2011generation family member and Vice President Shin Sang\u2011yeol as an inside director. Since January 2024, Shin has led Nongshim\u2019s Future Business Office and overseen the in\u2011house venture unit N\u2011start. Raifil grew out of that unit after the company validated its profitability and elevated it to a formal brand.<\/p>\n<p>Shin\u2019s promotion prompted speculation that he might push both the Raifil supplement business and new beauty ventures. Nongshim pushed back, saying Raifil is an existing business and that talk of an immediate expansion is overblown, though the company said it remains open to exploring beauty-related opportunities.<\/p>\n<p>Orion Group also took steps last year: it added cosmetics sales responsibility to the business purpose of its subsidiary Jeju Yongamsu and filed the trademark LAVEA in September. The mark, registered on the 26th, covers products including lip balm, skincare items, sheet masks, facial cleansers, and hair-care products.<\/p>\n<p>Orion says the trademark filing is intended to promote the excellence of Jeju Yongamsu and does not signal a move into the cosmetics business.<\/p>\n<p><strong>\u25c7 Why the beauty business appeals<\/strong><\/p>\n<div>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0370\/image-d03bd4c2-6b5d-4258-b59a-b2a7ef1bb37a.jpeg\" alt=\"&nbsp;   Industry insiders say the R&amp;D, production, and marketing capabilities that food companies already have make it easier to expand into beauty. \/ Pixabay\" \/><figcaption>&nbsp;   Industry insiders say the R&amp;D, production, and marketing capabilities that food companies already have make it easier to expand into beauty. \/ Pixabay<\/figcaption><\/figure>\n<\/div>\n<p>Food companies insist these moves aren\u2019t full\u2011scale pivots into new industries. Still, there are solid reasons to prioritize beauty when considering business expansion.<\/p>\n<p>First, profitability. Domestic\u2011focused food companies typically post operating margins around 2\u20133%. By contrast, the beauty sector is high\u2011margin, with average operating margins near 10%.<\/p>\n<p>Second, there\u2019s a natural overlap with existing food businesses. Industry insiders say a food company\u2019s R&amp;D, production, and marketing capabilities are directly transferable to beauty. For example, in May 2023, hy launched a skincare product built around its proprietary ingredient, Skin Probiotic 7714. That mirrors Nongshim\u2019s move from ingestible collagen to topical collagen\u2014expanding the company\u2019s product scope.<\/p>\n<p>Lee Young\u2011ae, a consumer studies professor at Incheon National University, said, \u201cBecause beauty and food are related industries, food companies find it easier to enter the beauty market. Growing interest in K\u2011beauty also encourages them to consider expansion. The food industry faces challenges from low birth rates and sluggish growth, while the beauty sector is relatively insulated from those pressures.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food companies are entering the beauty industry, leveraging the K-beauty boom for diversification amid increasing competition.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0370\/image-c9ed31cb-2ddd-4710-bfa9-67afe942f4d2.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-254156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K-Beauty Boom: Why Food Companies Like Nongshim and Orion 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