{"id":253940,"date":"2026-03-29T18:16:36","date_gmt":"2026-03-29T09:16:36","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/29\/discover-new-high-jewelry-haven-lotte\/"},"modified":"2026-04-15T16:38:15","modified_gmt":"2026-04-15T07:38:15","slug":"discover-new-high-jewelry-haven-lotte","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/29\/discover-new-high-jewelry-haven-lotte\/","title":{"rendered":"Discover the New High Jewelry Haven: Lotte Department Store Welcomes Van Cleef & Arpels and Graff"},"content":{"rendered":"

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Photo: Lotte Department Store<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Lotte Department Store is doubling down on high jewelry, adding Van Cleef & Arpels and Graff to its luxury roster. After bringing in heavyweights like Cartier, Tiffany, and Bulgari, the retailer says it\u2019s positioning its flagship as the go-to high-jewelry destination for Seoul\u2019s northern shopping district.<\/p>\n

A Lotte spokesperson told reporters on the 25th, \u201cWe opened Van Cleef & Arpels and Graff on the first floor of our flagship on the 21st of this month,\u201d adding that the move is part of a broader strategy to establish the flagship as the high-jewelry hub of the northern retail area.<\/p>\n

Demand for high jewelry has been climbing steadily. Customers are not just buying for style\u2014they\u2019re investing. Pieces are prized for both their fashion appeal and their value as collectibles, attracting buyers who want rarity and long-term appreciation. Lotte\u2019s luxury jewelry sales rose more than 20% year over year last year, and jumped over 35% in the first quarter (January\u2013March) of this year. Retailers expect the trend to continue.<\/p>\n

Van Cleef & Arpels, founded in France in 1906, is a storied high-jewelry house with more than a century of heritage. The new flagship boutique is the brand\u2019s first new store of the year and showcases its signature offerings\u2014from timeless high jewelry to the whimsical Poetic Complications watches and the Lucky Spring collection.<\/p>\n

Graff, the British high-end jeweler, is synonymous with rare, high-value diamonds. The brand is known for controlling the process end to end\u2014sourcing rough stones, cutting and polishing them, and handling final sales\u2014ensuring quality and exclusivity at every step.<\/p>\n

To mark the openings, Lotte\u2019s flagship will host a \u201cHigh Jewelry Fair\u201d through April 6. Nineteen brands, including Cartier, Bulgari, and Tiffany, are participating, displaying roughly 38 billion KRW (about $28.5 million) worth of high-jewelry pieces, including limited-edition collections. Last year\u2019s inaugural fair at the Jamsil store drew strong customer interest, and Lotte plans to make the event a recurring highlight as it builds the flagship into a premier high-jewelry destination.<\/p>\n

Cho Hyung-ju, head of Lotte Department Store\u2019s luxury division, said, \u201cWelcoming Van Cleef & Arpels and Graff to our flagship shows we now have genuine high-jewelry competitiveness in the northern market. We\u2019ll keep expanding our brand portfolio to offer customers not just products but exceptional experiences.\u201d<\/p>\n

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    Lotte Department Store strengthens its high jewelry lineup by opening Van Cleef & Arpels and Graff, aiming to become a high jewelry hub.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2023-0094\/image-6f7c7d78-5961-437e-b8f7-4e61ba63f3d3.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-253940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"\nDiscover the New High Jewelry Haven: Lotte Department Store Welcomes Van Cleef & Arpels and Graff<\/title>\n<meta name=\"description\" content=\"Lotte Department Store strengthens its high jewelry lineup by opening Van Cleef & Arpels and Graff, aiming to become a high jewelry hub.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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