{"id":253934,"date":"2026-03-29T18:16:29","date_gmt":"2026-03-29T09:16:29","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/29\/discover-allure-high-jewelry-van-cleef\/"},"modified":"2026-04-15T16:38:14","modified_gmt":"2026-04-15T07:38:14","slug":"discover-allure-high-jewelry-van-cleef","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/29\/discover-allure-high-jewelry-van-cleef\/","title":{"rendered":"Discover the Allure of High Jewelry: Van Cleef &#038; Arpels and Graff Open at Lotte Department Store"},"content":{"rendered":"<p>Translation result.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2023-0085\/image-3e6fdbfe-a970-4e10-976e-efab227dee20.jpeg\" alt=\"&nbsp;Lotte Department Store\" \/><figcaption>&nbsp;Lotte Department Store<\/figcaption><\/figure>\n<p>[MyDaily = Reporter Bang Geum-sook] Lotte Department Store announced on March 25 that it has opened Van Cleef &amp; Arpels and Graff boutiques on the first floor of its flagship store.<\/p>\n<p>Van Cleef &amp; Arpels, founded in France in 1906, is a haute-jewelry house celebrated for its timeless designs and meticulous craftsmanship. At the flagship location, shoppers can explore the brand\u2019s signature collections and enjoy a Parisian-inspired boutique atmosphere, including a striking black fa\u00e7ade.<\/p>\n<p>U.K.-based Graff is known for its expertise in rare diamonds and for overseeing every stage\u2014from rough mining to cutting and sale. The flagship salon offers a private room to provide premium, bespoke service for clients seeking discretion and personalization.<\/p>\n<p>By adding these newcomers to an already strong lineup that includes Cartier, Tiffany, and Bulgari, Lotte Department Store plans to aggressively pursue the high-jewelry market in Gangbuk.<\/p>\n<p>High jewelry is drawing attention not just as fashion but as an asset, and Lotte Department Store\u2019s high-jewelry sales from January through March rose more than 35% year over year.<\/p>\n<p>Through April 6, the store is hosting a &#8220;High Jewelry Fair,&#8221; where 19 brands\u2014including Cartier, Tiffany, and Bulgari\u2014will present limited-edition collections and other pieces totaling 38 billion KRW (about 28.5 million USD).<\/p>\n<p>Cho Hyung-ju, head of Lotte Department Store\u2019s luxury division, said, &#8220;Opening Van Cleef &amp; Arpels and Graff at the same time demonstrates our flagship store\u2019s competitiveness in the Gangbuk high-jewelry market. We will continue expanding our high-jewelry brand portfolio to offer customers not just purchases but truly special experiences.&#8221;<\/p>\n<h3>Most Read News<\/h3>\n<ul>\n<li>\n<p><span>After revealing painful family struggles, Park Soo-hong and Choi Eun-kyung exit &#8216;Dongchimi&#8217; after 13 years [MD Issue]<\/span><\/p>\n<\/li>\n<li>\n<p><span>Kang Ye-won restores an excessive front incision&#8230; celebrates a birthday looking 20 years younger<\/span><\/p>\n<\/li>\n<li>\n<p><span>All grown-up Kim Yoo-jung stuns with jaw-dropping beauty\u2026 Parisians would fall for her<\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lotte Department Store has opened new Van Cleef &#038; Arpels and Graff boutiques, enhancing its high jewelry offerings and market competitiveness.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2025\/03\/CP-2023-0085\/image-3e6fdbfe-a970-4e10-976e-efab227dee20.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-253934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover the Allure of High Jewelry: Van Cleef &amp; 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