{"id":253914,"date":"2026-03-29T17:49:50","date_gmt":"2026-03-29T08:49:50","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/29\/daiso-s-fashion-revolution-ultra-low\/"},"modified":"2026-04-15T16:38:07","modified_gmt":"2026-04-15T07:38:07","slug":"daiso-s-fashion-revolution-ultra-low","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/03\/29\/daiso-s-fashion-revolution-ultra-low\/","title":{"rendered":"Daiso’s Fashion Revolution: How Ultra-Low Prices Boosted Clothing Sales by 140% in March 2026"},"content":{"rendered":"

Translation result <\/p>\n

Daiso has turned its beauty buzz into fashion momentum, expanding its influence.<\/p>\n

\n
\" 
  A Daiso store in downtown Seoul. \/ Yonhap News<\/figcaption><\/figure>\n
<\/div>\n<\/div>\n

On the 26th, Daiso reported that clothing and apparel sales jumped about 140% year\u2011over\u2011year. After roughly 180% growth in January, the company has posted two straight months of steep, triple\u2011digit gains.<\/p>\n

Daiso\u2019s clothing strategy centers on ultra\u2011low prices. Key items\u2014windbreakers, joggers and fleece\u2011lined pajama sets\u2014are priced at 5,000 KRW or less (about $3.75), emphasizing unbeatable value. That\u2019s far below typical fast\u2011fashion brands; popular brands\u2019 windbreakers often top 100,000 KRW (about $75.00).<\/p>\n

Shoppers have been buzzing online. On forums and social media, people quickly shared comments like, \u201cA windbreaker costs less than a single Dubai chewy cookie that sells for over 7,000 KRW (about $5.25),\u201d and \u201cThe quality isn\u2019t as bad as I expected.\u201d Some customers note that at other retailers you basically can\u2019t buy outerwear for 5,000 KRW, underscoring Daiso\u2019s rare price edge.<\/p>\n

\n
\" 
  Daiso\u2019s windbreaker \/ Daiso<\/figcaption><\/figure>\n
<\/div>\n<\/div>\n

That demand pushed Daiso to broaden its product range. Where it once focused on socks and thermal underwear, it now offers windbreakers, joggers, fleece\u2011lined pajamas, T\u2011shirts and more. The number of items grew from about 100 in 2022 to roughly 700 by the end of last year, giving customers far more choices. This year it\u2019s running a lineup of more than 600 items as it stakes its claim in everyday, lifestyle\u2011focused fashion.<\/p>\n

To back up its price advantage, Daiso has been improving quality through collaborations with established fashion labels. A standout example is Basic House\u2019s 100% cotton short\u2011sleeve T\u2011shirt, sold at a uniform price of 5,000 KRW (about $3.75). That proven model has sold tens of millions of units, and by offering fits from relaxed to cropped, it helped Daiso reach a wider audience.<\/p>\n

With a sturdy nationwide network of roughly 1,600 stores, Daiso plans to keep adding seasonal pieces and year\u2011round daily items. Sticking to a uniform\u2011price policy between 500 KRW (about $0.38) and 5,000 KRW (about $3.75), the retailer looks to cement its role as a national, everyday lifestyle platform in the ultra\u2011low\u2011price fashion market.<\/p>\n

Your daily horoscope: What\u2019s in store for you today?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Daiso’s clothing sales surged 140% year-on-year, expanding its influence in the ultra-low-cost fashion market with strong consumer response.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2022-0028\/image-14e0b86c-7bad-4ddd-b600-b08604b9f401.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-253914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\nDaiso's Fashion Revolution: How Ultra-Low Prices Boosted Clothing Sales by 140% in March 2026<\/title>\n<meta name=\"description\" content=\"Daiso's clothing sales surged 140% year-on-year, expanding its influence in the ultra-low-cost fashion market with strong consumer response.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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