{"id":253496,"date":"2026-03-27T18:32:54","date_gmt":"2026-03-27T09:32:54","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/27\/seasons-sung-si-kyung-s-ear\/"},"modified":"2026-04-15T16:35:56","modified_gmt":"2026-04-15T07:35:56","slug":"seasons-sung-si-kyung-s-ear","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/03\/27\/seasons-sung-si-kyung-s-ear\/","title":{"rendered":"Why Is \u2018The Seasons: Sung Si-kyung\u2019s Ear Candy\u2019 Facing Backlash? A Deep Dive into the Controversy"},"content":{"rendered":"<p>Translation result. <\/p>\n<div class=\"view_article\">\n<div id=\"article\">\n<div>\n<table cellpadding=\"2\" class=\"news_photo\">\n<tbody>\n<tr>\n<td align=\"center\"><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0081\/image-671fbcba-b1bf-4857-82a5-a4c41876a150.jpeg\" width=\"600\" border=\"0\"><\/td>\n<\/tr>\n<tr>\n<td><font color=\"#3522A4\">The Seasons \u2014 Sung Si-kyung\u2019s \\&#8221;Eardrum Boyfriend\\&#8221; press conference \/ Photo=DB<\/font><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>By Jeong Ye-won, Sports Today Noise had already gathered around the show before it even aired. Though the concept is sweet and mellow, it struggled to find positive reactions. Returning to television as a music host after a long absence, Sung Si-kyung addressed the backlash over the program\u2019s title, \\&#8221;Eardrum Boyfriend.\\&#8221;<\/p>\n<p> KBS2\u2019s late-night music series The Seasons \u2014 billed for this run as The Seasons \u2014 Sung Si-kyung\u2019s \\&#8221;Eardrum Boyfriend\\&#8221; \u2014 premieres at 10 p.m. on the 27th. The series has kept going by rotating hosts since 2023, beginning with Jay Park and continuing with Choi Jung-hoon, AKMU, Lee Hyori, Zico, Lee Youngji, Park Bo-gum and 10cm. For its ninth season, producers tapped balladeer Sung Si-kyung as host.<\/p>\n<p> Over the years, The Seasons has adopted titles that reflect each MC\u2019s persona \u2014 examples include \\&#8221;AKMU\u2019s Onalobam,\\&#8221; \\&#8221;Lee Hyori\u2019s Red Carpet,\\&#8221; \\&#8221;Lee Youngji\u2019s Rainbow,\\&#8221; \\&#8221;Park Bo-gum\u2019s Cantabile\\&#8221; and \\&#8221;10cm\u2019s Ssamdamssam.\\&#8221; The show\u2019s clever naming previously drew attention, but the new title, \\&#8221;Sung Si-kyung\u2019s Eardrum Boyfriend,\\&#8221; sparked a wave of negative responses.<\/p>\n<p> Producer Son Ja-yeon addressed the naming choice at the March 27 press conference and was candid about the process. \\&#8221;We agonized over it,\\&#8221; she said. \\&#8221;We wanted to attract attention, and I think we succeeded. I chose the title out of a kind of pitying desperation. I hoped viewers would respond to our urgency with warmth and affection. I believe we made the right call.\\&#8221;<\/p>\n<div>\n<table cellpadding=\"2\" class=\"news_photo\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0081\/image-14dd885a-82ac-4b43-bc62-9d8188118634.jpeg\" border=\"0\"><\/td>\n<\/tr>\n<tr>\n<td><font color=\"#3522A4\">Photo = Screenshot from The Seasons \u2014 Sung Si-kyung\u2019s \\&#8221;Eardrum Boyfriend\\&#8221; official Instagram<\/font><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p> Sung Si-kyung also addressed the controversy directly. \\&#8221;Believe it or not, we met three times with the production team to decide the title,\\&#8221; he said. \\&#8221;That\u2019s how we ended up here. We decided together, but the responsibility is mine. The title wasn\u2019t meant to be the point \u2014 we wanted to get people\u2019s attention because we were confident in the content.\\&#8221;<\/p>\n<p> He added, \\&#8221;I apologize for causing controversy. The intent was to convey that a variety of musicians would appear \u2014 like &#8216;Eardrum Girlfriend&#8217; or &#8216;Eardrum Group&#8217; \u2014 not to claim that I myself am the &#8216;Eardrum Boyfriend.&#8217; I hoped people would see it as a witty title. We reflected on it together. I wondered what the problem was and whether the backlash was deserved.\\&#8221; His tone was measured, but his embarrassment and frustration were evident.<\/p>\n<p> Sung had already commented on the title during a behind-the-scenes shoot for the show\u2019s poster, released on the 17th. \\&#8221;Maybe we pushed the title too far,\\&#8221; he said then. \\&#8221;People might call us &#8216;these crazy guys,&#8217; but using it as a song title would have been too predictable. I just wanted to make people laugh.\\&#8221;<\/p>\n<p> As his question \u2014 \\&#8221;Do we have to be scolded this much?\\&#8221; \u2014 suggests, the production team appears not to have expected such a strong reaction. Much of the pushback boiled down to discomfort with calling a man approaching his 50s a \\&#8221;boyfriend.\\&#8221; For many viewers, the term felt incongruous and off-key.<\/p>\n<p> In any case, the show managed to generate buzz \u2014 proving, once again, that controversy can be a form of publicity. Now that they\u2019ve captured attention, the next task is to deliver the content they say they\u2019re confident in and win over viewers.<\/p>\n<p> [Sports Today reporter Jeong Ye-won <span><font color=\"blue\">ent@stoo.com<\/font><\/span>]<br \/>\u201cThe closest, most FunFun news \u00a9 Sports Today\u201d   <\/p>\n<div class=\"byeline\"><\/div>\n<\/div>\n<p><!-- view_related --><!-- view_related\/\/ --><!-- byline lower two-line highlight --><!-- byline lower highlight --><!-- next_article\/\/ --><\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"50%\"><\/td>\n<td align=\"right\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The new show &#8216;The Seasons&#8217; featuring Sung Si-kyung faces backlash over its title &#8216;Gomak Boyfriend&#8217;, sparking mixed reactions.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0081\/image-671fbcba-b1bf-4857-82a5-a4c41876a150.jpeg","footnotes":""},"categories":[278102],"tags":[],"class_list":["post-253496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Is \u2018The Seasons: Sung Si-kyung\u2019s Ear Candy\u2019 Facing Backlash? 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