{"id":253358,"date":"2026-03-27T17:25:24","date_gmt":"2026-03-27T08:25:24","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/27\/discover-yeoju-premium-outlet-visit-asian\/"},"modified":"2026-04-15T16:35:12","modified_gmt":"2026-04-15T07:35:12","slug":"discover-yeoju-premium-outlet-visit-asian","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/03\/27\/discover-yeoju-premium-outlet-visit-asian\/","title":{"rendered":"Discover Why Yeoju Premium Outlet is a Must-Visit for Asian Tourists in 2026!"},"content":{"rendered":"<p>Translation result <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0098\/image-909ffc50-7214-4ef8-9292-f609c4bf50b0.jpeg\" alt=\"&nbsp;  At 10 a.m. on the 27th, foreign tourists and shoppers queued outside the Prada store at Shinsegae Simon\u2019s Yeoju Premium Outlets. \/ Photo by Hyein Jeong, reporter hij@\" \/><figcaption>&nbsp;  At 10 a.m. on the 27th, foreign tourists and shoppers queued outside the Prada store at Shinsegae Simon\u2019s Yeoju Premium Outlets. \/ Photo by Hyein Jeong, reporter hij@<\/figcaption><\/figure>\n<p>At 8:30 a.m. on the 27th, about 30 international travelers dragging large suitcases gathered by Exit 4 of Myeong-dong Station in Seoul. Their backgrounds ranged from a young couple from Hong Kong to sisters from Singapore, but their destination was unanimous: Shinsegae Simon\u2019s Yeoju Premium Outlets in Yeoju, Gyeonggi Province.<\/p>\n<p>They were waiting for the tour bus to Yeoju. Since April last year Shinsegae Simon has partnered with inbound agency Wondertrip to run a Yeoju Premium Outlets one-day tour. Buses leave from Hongdae and Myeong-dong, shoppers stay at the outlet for five to six hours, then return to their starting point.<\/p>\n<p>What began as a twice-weekly service last year grew to three times a week in January due to demand. That day, bookings topped the usual 35-person capacity, so an additional bus departed from Hongdae.<\/p>\n<p>About 10 minutes later the tour bus arrived. While the guide checked names, passengers loaded luggage into the bus hold. Rio (27), traveling from Hong Kong, is on his second trip to Korea. He and his girlfriend, Bi (27), had just finished a Busan itinerary and a day trip to Gapyeong. Their schedule is jam-packed before they fly back to Hong Kong on Sunday, but shopping at Korea\u2019s largest outlet in Yeoju was nonnegotiable.<\/p>\n<p>\u201cPeople back home recommended this tour a lot,\u201d Rio said. \u201cI heard this is the biggest outlet in Korea.\u201d Bi added, \u201cIt\u2019s only an hour and a half from Seoul, so it\u2019s pretty accessible. Having so many brands in one place should make shopping easy.\u201d<\/p>\n<p><strong class=\"bw_topbottom_line\">Targeting repeat visitors<\/strong><\/p>\n<p>Shinsegae Simon designed the tour to attract repeat visitors\u2014travelers who return to Korea multiple times. As Korean tourism has boomed, a growing share of visitors are repeat travelers. The Korea Culture &amp; Tourism Institute\u2019s provisional 2025 Foreign Visitor Survey (Q4) found that 56.6% of foreign visitors had made multiple trips to Korea.<\/p>\n<p>For these visitors, shopping is a major draw: the Korea Culture &amp; Tourism Institute reports that shopping accounts for 57.6% of the reasons foreigners consider visiting Korea.<\/p>\n<p>Repeat visitors like Rio have already done the downtown circuit\u2014Myeong-dong, Gangnam\u2014so they\u2019re seeking fresh shopping experiences. Outlets such as Yeoju are a natural next stop. Where tourists once focused on Seoul duty-free shops, many are now expanding their shopping routes to suburban outlets.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0098\/image-471b5afb-f51d-4334-bdf4-1182e9cb305e.jpeg\" alt=\"&nbsp;  At 9 a.m. on the 27th, foreign visitors waited at Myeong-dong Station to board the Shinsegae Simon Yeoju Premium Outlets tour bus. \/ Photo by Hyein Jeong, reporter hij@ Foreign tourists and customers lined up in front of the Prada store. \/ Photo by Hyein Jeong, reporter hij@\" \/><figcaption>&nbsp;  At 9 a.m. on the 27th, foreign visitors waited at Myeong-dong Station to board the Shinsegae Simon Yeoju Premium Outlets tour bus. \/ Photo by Hyein Jeong, reporter hij@ Foreign tourists and customers lined up in front of the Prada store. \/ Photo by Hyein Jeong, reporter hij@<\/figcaption><\/figure>\n<p>This shift is tied to the rise of free independent travelers (FITs). FITs plan their own itineraries, which pushes their travel beyond central Seoul to nearby cities and provinces. Like Rio, they might tack on Busan and Gapyeong before stopping at the Yeoju outlets.<\/p>\n<p>Lee Yo-seok (36), a Wondertrip guide for the Yeoju one-day tour, said that multi-day package tours used to dominate, but now more young travelers book single-day tours. \u201cThey plan their trip themselves and use packaged tours for just one day,\u201d he explained.<\/p>\n<p>Jun, a traveler in his 30s from Singapore, is already on his sixth trip to Korea as an FIT. He\u2019s traveling with his sister Janice, who is visiting Korea for the first time. They plan to swap Pok\u00e9mon cards in Yongsan and shop in Seongsu, but they made Yeoju their first stop.<\/p>\n<p>\u201cOutlet discounts beat regular retail,\u201d Jun said. \u201cI always check out premium outlets when I travel. The exchange rate is better than in Singapore, and with tax refunds you can get great pieces at lower prices.\u201d<\/p>\n<p><strong class=\"bw_topbottom_line\">Luxury brands and easy access<\/strong><\/p>\n<p>Many visitors pick Yeoju because of its brand lineup. Yeoju Premium Outlets is the only outlet in Korea that carries all three major luxury outlet brands\u2014Gucci, Prada and Burberry. \u201cI came because Yeoju has luxury labels you don\u2019t find at other outlets,\u201d Jun said.<\/p>\n<p>Convenient transport is another draw. Besides tour buses, Shinsegae Simon runs express buses directly from Gangnam Express Bus Terminal to the outlet. Sithe (29) from Thailand, on his fifth trip to Korea, has already visited Yeoju twice.<\/p>\n<p>\u201cI used to take the express bus, but this time I took the one-day tour,\u201d he said. \u201cThere are so many brands here you can finish your shopping in one trip, and getting here from Seoul is easy.\u201d<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0098\/image-a1ede638-b704-4d3a-acb3-e857d41a1892.jpeg\" alt=\"&nbsp;  Sithe from Thailand shops at Yeoju Premium Outlets on the morning of the 27th. \/ Photo: Shinsegae Simon\" \/><figcaption>&nbsp;  Sithe from Thailand shops at Yeoju Premium Outlets on the morning of the 27th. \/ Photo: Shinsegae Simon<\/figcaption><\/figure>\n<p>Interest in the tour service has surged: ridership this month is ten times higher than in the first month of operation last April. Foreign riders on the direct express buses have also increased about fivefold since the service began.<\/p>\n<p>As more international visitors arrive via these transport options, foreign-driven sales have climbed. From January to February this year, Yeoju Premium Outlets handled an average of more than 8,000 tax-refund transactions per month\u2014roughly double the same period last year. Korea Tourism Organization data shows foreign spending at Yeoju\u2019s major shopping malls also nearly doubled year over year.<\/p>\n<p>The increase in foreign customers has boosted tenant sales. Choi Young-won, a partner on the Shinsegae Simon Yeoju marketing team, said brands such as Loewe, Lululemon and Maison Margiela have seen sharp sales growth thanks to the rise in international shoppers.<\/p>\n<p><strong class=\"bw_topbottom_line\">Aiming to be Asia\u2019s top outlet<\/strong><\/p>\n<p>Since Kim Young-seop became CEO at the end of 2022, Shinsegae Simon has focused on expanding its FIT base, even creating a customer planning unit. Group tour visitors follow fixed schedules and don\u2019t always convert to purchases, whereas FITs come specifically to shop and tend to spend more per visit.<\/p>\n<p>Shinsegae Simon has invested in transport infrastructure\u2014express buses and tour buses\u2014to attract FITs. Unlike competitors, Yeoju relies more on FIT visitors than group tours, so improving access is essential. Japan\u2019s Gotemba Premium Outlets, for example, links Tokyo Station, Shinjuku and Shibuya with 13 bus routes\u2014demonstrating how transport connectivity drives foreign sales.<\/p>\n<p>Shinsegae Simon continues to work with travel agencies in Singapore, Thailand and Malaysia to attract FIT travelers and runs targeted micro-influencer campaigns across six markets: China, Taiwan, Japan, Thailand, Singapore and Malaysia.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0098\/image-124137f3-767b-4d32-b5b0-b1ba29b8b4f7.jpeg\" alt=\"&nbsp;  Jun and Janice from Singapore shop at Yeoju Premium Outlets on the morning of the 27th. \/ Photo: Shinsegae Simon\" \/><figcaption>&nbsp;  Jun and Janice from Singapore shop at Yeoju Premium Outlets on the morning of the 27th. \/ Photo: Shinsegae Simon<\/figcaption><\/figure>\n<p>Kang Subin, partner in Shinsegae Simon\u2019s customer planning unit, said, \u201cSince we began social media marketing, response rates have been especially high in Japan and Taiwan. Unlike arrival statistics, shoppers from these two countries are making up a rapidly growing share of sales at Yeoju Premium Outlets.\u201d<\/p>\n<p>Shinsegae Simon plans to keep developing products for foreign tourists. Shin Si-nook, head of the customer planning unit, said demand from Southeast Asian visitors to experience snow in Korea is rising, so the company plans to create combined outlet-and-tour packages\u2014like bus trips linked to Gangwon Province ski tourism.<\/p>\n<p>Through these efforts, Shinsegae Simon aims to position Yeoju Premium Outlets as a leading Asian outlet. Kim Hee-seok, manager of Yeoju Premium Outlets, said, \u201cWe plan to raise foreign sales to the level of top global outlets like Woodbury Common in the U.S. and Gotemba in Japan. Our goal is to make Yeoju a must-visit on Korea itineraries.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foreign tourists are flocking to Shinsegae Simon&#8217;s Yeoju Premium Outlet, drawn by popular day tours from Seoul.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0098\/image-909ffc50-7214-4ef8-9292-f609c4bf50b0.jpeg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-253358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover Why Yeoju Premium Outlet is a Must-Visit for Asian Tourists in 2026!<\/title>\n<meta name=\"description\" content=\"Foreign tourists are flocking 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