{"id":253190,"date":"2026-03-26T17:59:50","date_gmt":"2026-03-26T08:59:50","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/26\/unlock-radiant-hair-fino-s-glow\/"},"modified":"2026-04-15T16:34:12","modified_gmt":"2026-04-15T07:34:12","slug":"unlock-radiant-hair-fino-s-glow","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/03\/26\/unlock-radiant-hair-fino-s-glow\/","title":{"rendered":"Unlock Radiant Hair: Fino’s ‘Glow in Motion’ Campaign with ILLIT’s Wonhee"},"content":{"rendered":"

Translation result. <\/p>\n

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  \/Photo: Fino names ILLIT’s Wonhee as ambassador\u2026 launches ‘Glow in Motion’ campaign<\/figcaption><\/figure>\n

Global hair-care brand Fino has named ILLIT member Wonhee its new brand ambassador as it pushes into the South Korean market. Fino is launching its \\”Glow in Motion\\” campaign to showcase hair that catches the light even while moving. The brand also plans to broaden consumer touchpoints through promotions at leading Korean retailer Olive Young.<\/p>\n

The \\”Glow in Motion\\” campaign centers on the idea that healthy, radiant hair from Fino products can boost confidence in everyday moments. A Fino spokesperson said Wonhee was chosen because her bright, healthy image fits the campaign\u2019s message. Her fresh, energetic presence is expected to bring Fino\u2019s trendy brand identity to life.<\/p>\n

As the newly appointed ambassador, Wonhee said she believes the glossy movement of her hair onstage completes a look and that she\u2019s excited to promote the value of radiant hair with Fino. She also said she plans to share her personal hair-care tips with fans and consumers.<\/p>\n

To mark the campaign launch, Fino will run an \\”Olive Young Pick\\” promotion at major Olive Young stores nationwide and on the retailer\u2019s online mall from April 1 for one month. The promotion offers up to a 31% discount\u2014the largest since Fino\u2019s launch\u2014making the products more accessible to shoppers.<\/p>\n

The Olive Young Pick selection features Fino\u2019s three bestsellers: the Fino Premium Touch Hair Mask (with royal jelly extract), the nutrient-rich Fino Premium Touch Hair Oil, and the Fino Premium Touch Shampoo infused with beauty-serum ingredients. These products focus on improving softness and boosting shine.<\/p>\n

\" 
  \/Photo: Fino names ILLIT’s Wonhee as ambassador\u2026 launches ‘Glow in Motion’ campaign<\/figcaption><\/figure>\n

South Korea’s hair-care market has recently shifted beyond basic functionality to become a way for people to express and manage personal identity. Younger consumers\u2014Millennials and Gen Z\u2014place extra emphasis on brand values and the influence of ambassadors when choosing personal-care products. In response, brands are tapping influential idols to refresh their image and doubling down on distribution through health-and-beauty stores.<\/p>\n

Fino, which proved its global credentials by ranking No. 1 in Japan\u2019s rinse-off treatment market, has seen rapid growth since launching in Korea in 2023. Analysts say the new campaign and ambassador activities should further cement Fino\u2019s position in the Korean hair-care market and deepen engagement with younger consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fino selects ILLIT member Wonhee as a brand ambassador, launching the ‘Glow in motion’ campaign to target the domestic market.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2022-0017\/image-f7a4b591-dee0-4cf2-8800-8e85d7957138.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-253190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\nUnlock Radiant Hair: Fino's 'Glow in Motion' Campaign with ILLIT's Wonhee<\/title>\n<meta name=\"description\" content=\"Fino selects ILLIT member Wonhee as a brand ambassador, launching the 'Glow in motion' campaign to target the domestic market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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