{"id":253134,"date":"2026-03-26T17:42:18","date_gmt":"2026-03-26T08:42:18","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/26\/nongshim-s-secret-success-strengthening-shin\/"},"modified":"2026-04-15T16:33:49","modified_gmt":"2026-04-15T07:33:49","slug":"nongshim-s-secret-success-strengthening-shin","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/26\/nongshim-s-secret-success-strengthening-shin\/","title":{"rendered":"Nongshim’s Secret to Success: Strengthening Shin Ramyeon’s Brand at Asia’s Top Culinary Event"},"content":{"rendered":"

Nongshim returned to Asia\u2019s most prestigious culinary event for a third straight year to double down on the Shin Ramyun brand. The move is aimed at deepening ties with the global fine-dining community and pushing ramen into new culinary territory.<\/p>\n

On March 26, Nongshim announced it was an official partner of \u201cAsia\u2019s 50 Best Restaurants,\u201d held in Hong Kong from March 23\u201325, where it promoted Shin Ramyun to chefs and food lovers from around the world.<\/p>\n

Often billed as the culinary world\u2019s Academy Awards, Asia\u2019s 50 Best Restaurants relies on roughly 300 chefs, critics and food experts to rank the continent\u2019s top 50 restaurants. Nongshim has participated three years running since 2024, using the platform to raise Shin Ramyun\u2019s profile in the international gourmet scene.<\/p>\n

\n

\" 
  Nongshim<\/figcaption><\/figure>\n<\/p>\n

At the March 25 awards ceremony, Nongshim presented the special prize, \u201cBest Restaurant in Korea sponsored by Nongshim Shinramyun,\u201d to Mingles, the restaurant led by Chef Kang Min-gu.<\/p>\n

Mingles finished fourth overall\u2014the highest placing for any Korean restaurant\u2014earning recognition for elevating Korea\u2019s culinary standing on the international stage. Nongshim created the award to honor that achievement.<\/p>\n

In addition to presenting the special award, Nongshim ran a dedicated Shin Ramyun booth and hosted a series of promotional activities. Attendees sampled the flagship Shin Ramyun and the soft-yet-spicy Shin Ramyun Tumba, and engaged with the brand through a lucky-draw event.<\/p>\n

Nongshim also showcased creative Shin Ramyun dishes during a \u201cSignature Session,\u201d which pairs top Asian chefs for collaborative demonstrations. The company teamed up with David Lai of Hong Kong\u2019s Michelin-star Neighborhood and Chef Kang Byung-wook, known for his appearances on the show ‘Black & White Chef,’ to debut inventive Shin Ramyun\u2013based creations.<\/p>\n

David Lai, a familiar face in Hong Kong and China, paired Shin Ramyun with tomato and beef broth to craft a Hong Kong street-food\u2013inspired bowl that earned rave reactions from Signature Session attendees.<\/p>\n

\n

\" 
  Nongshim<\/figcaption><\/figure>\n<\/p>\n

A Nongshim representative said, “By participating in Asia\u2019s top culinary event for a third consecutive year, we\u2019re highlighting Shin Ramyun\u2019s premium value as Korea\u2019s leading ramen brand. We will continue engaging with the global culinary community to share Shin Ramyun\u2019s diverse appeal and quality with consumers around the world.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Nongshim participated as an official partner at the Asia’s 50 Best Restaurants event in Hong Kong, awarding special prizes and promoting Shin Ramyeon.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0235\/image-01b2b90b-863d-4e60-80bb-784c87c32600.jpeg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-253134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\nNongshim's Secret to Success: Strengthening Shin Ramyeon's Brand at Asia's Top Culinary Event<\/title>\n<meta name=\"description\" content=\"Nongshim participated as an official partner at the Asia's 50 Best Restaurants event in Hong Kong, awarding special prizes and promoting Shin Ramyeon.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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