{"id":253110,"date":"2026-03-26T17:23:22","date_gmt":"2026-03-26T08:23:22","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/26\/unlock-exclusive-benefits-jcb-s-new\/"},"modified":"2026-04-15T16:33:40","modified_gmt":"2026-04-15T07:33:40","slug":"unlock-exclusive-benefits-jcb-s-new","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/03\/26\/unlock-exclusive-benefits-jcb-s-new\/","title":{"rendered":"Unlock Exclusive Benefits: JCB&#8217;s New Premium Services for Korean Travelers to Japan"},"content":{"rendered":"<p>Translation result <\/p>\n<div class=\"inner-subtitle\">\n<p>Going after an era of 10 million Korean travelers to Japan \u2014 Don Quijote, transit and airlines get upgraded perks<\/p>\n<p>Moving beyond simple discounts to real local experiences\u2026ZIPAIR partnership aims to smooth the entire trip<\/p>\n<p>New services roll out in April while existing lounge and dining perks remain<\/p>\n<\/div>\n<div class=\"figure\">\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0078\/image-70b717c2-bcc6-442e-9b81-48aeef50afc3.jpeg\" alt=\"&nbsp; Dailyan Kim Min-hwan reporter\" \/><figcaption>&nbsp; Dailyan Kim Min-hwan reporter<\/figcaption><\/figure>\n<\/div>\n<p>Japanese payment brand JCB is beefing up benefits that travelers from Korea can actually use in Japan, positioning itself to capture the booming market of roughly 10 million visitors.<\/p>\n<p>Instead of simple checkout discounts, JCB is spotlighting hands-on \u201clocal experience\u201d perks across theme parks, shopping, transit and airlines\u2014designed to make the whole Japan trip feel smoother and more special.<\/p>\n<p>On the 26th, JCB hosted a \u201cJCB Premium Service Renewal Press Day\u201d in Seoul\u2019s Jung\u2011gu to unveil its renewed premium service strategy and new benefits aimed squarely at Korean customers.<\/p>\n<p>This was JCB\u2019s first event in Korea since it entered the market 20 years ago.<\/p>\n<p>The event included an exhibit area that showcased card perks at a glance, traditional Japanese sweets, partner announcements, and an emphasis on a \u201cJapan Authentic Experience\u201d theme.<\/p>\n<div class=\"figure\">\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0078\/image-1d0650f8-4285-474f-a96a-bf7c26d19012.jpeg\" alt=\"&nbsp; Dailyan Kim Min-hwan reporter\" \/><figcaption>&nbsp; Dailyan Kim Min-hwan reporter<\/figcaption><\/figure>\n<\/div>\n<p>Watanabe Takahiko, CEO of JCB Card International, called Korea \u201cone of our most important strategic markets,\u201d noting that travel trends are shifting from buying products to seeking experiences\u2014and JCB wants to deliver practical, authentic Japanese experiences.<\/p>\n<p>Song Hoseong, head of JCB Card International Korea, said, \u201cKorean travel to Japan and local spending have grown very quickly in recent years. We\u2019ve prepared new premium services so JCB customers from Korea can enjoy Japan more conveniently and in more memorable ways.\u201d<\/p>\n<p>JCB cited the surge in travel demand as the main driver behind the renewal.<\/p>\n<p>About 9.5 million Koreans visited Japan last year, a record, and over 1.1 million traveled there in January alone\u2014also a monthly high.<\/p>\n<p>JCB expects this trend to be sustained rather than temporary and plans to move faster in the Korean market.<\/p>\n<p>The company also said Korean travelers\u2019 preferences are shifting from price-focused discounts toward services that offer authentic, usable experiences in Japan.<\/p>\n<p>Founded in Tokyo in 1961, JCB is a Japanese global payment brand with more than 175 million cardmembers and over 71 million merchant locations worldwide.<\/p>\n<p>In Korea, JCB partners with seven card issuers\u2014Shinhan, Hana, KB Kookmin, Lotte, NongHyup, Woori and Samsung\u2014excluding BC Card.<\/p>\n<p>The new benefits announced cover shopping, transit, airlines and entertainment.<\/p>\n<p>The headline program is an invitation to Universal Studios Japan (USJ).<\/p>\n<p>JCB will hold a monthly lottery for JCB Prestige and Platinum cardholders issued in Korea, inviting 50 winners each month and giving each a USJ 1\u2011day Studio Pass.<\/p>\n<p>The promotion runs monthly from April 1 through March 31 next year.<\/p>\n<p>Shopping perks are also stepping up. Spend \u00a520,000 (approximately $134) or more at Don Quijote with a JCB card and receive a \u00a51,000 (approximately $6.70) cashback\u2014an on-the-ground benefit aimed at a core tourist shopping stop.<\/p>\n<p>JCB is also introducing a 10% cashback for using JCB touch payments on buses and trains across Japan.<\/p>\n<p>Both programs run from April 1 through March 31 next year.<\/p>\n<p>On the airlines side, JCB unveiled the ZIPAIR Express Service in collaboration with Japanese low-cost carrier ZIPAIR.<\/p>\n<p>When customers pay for Incheon\u2013Narita tickets on ZIPAIR\u2019s official site with a JCB card, the first 14 customers per flight will get priority check\u2011in, priority baggage drop and priority handling.<\/p>\n<p>Reservations are available from April 1 through March 28 next year; travel must take place between April 4 and March 31 next year.<\/p>\n<p>JCB said it will keep its existing premium services while adding the new offers.<\/p>\n<p>Existing perks\u2014like the JCB lounge at USJ, airport lounges across Japan, the premium dining program, and The Ginza Lounge in Tokyo\u2019s Ginza\u2014will continue to be available.<\/p>\n<p>By layering new benefits tailored for Korean travelers on top of these services, JCB aims to strengthen its image as a Japan\u2011focused travel brand.<\/p>\n<p>In the Q&amp;A after the announcement, executives explained how JCB differentiates itself from global brands like Visa and Mastercard.<\/p>\n<p>Song said, \u201cOur edge isn\u2019t just discounts\u2014it\u2019s offering Japan\u2011specific travel and entertainment services like USJ and ZIPAIR. Using payment data from Japan, we provide practical benefits that work across the country.\u201d<\/p>\n<p>On competition among domestic travel cards, Song added that fee structures or exchange conveniences alone can\u2019t be the differentiator; JCB will emphasize tangible, on-the-ground benefits that cardholders can actually enjoy in Japan.<\/p>\n<p>\u201cOur strategy builds on our strengths in Japan,\u201d Song said. \u201cThe benefits of using a Japan\u2011specialized card outweigh simple fee waivers.\u201d<\/p>\n<p>\u00a9 Dailyan Co. All rights reserved. Unauthorized reproduction and redistribution prohibited.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JCB enhances benefits for Korean travelers in Japan, focusing on local experiences in tourism, shopping, and more.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0078\/image-70b717c2-bcc6-442e-9b81-48aeef50afc3.jpeg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-253110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlock Exclusive Benefits: JCB&#039;s New Premium Services for Korean Travelers to Japan<\/title>\n<meta name=\"description\" content=\"JCB enhances benefits for 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