{"id":252980,"date":"2026-03-25T18:01:14","date_gmt":"2026-03-25T09:01:14","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/25\/kyeongnam-university-s-fashion-marketing-students\/"},"modified":"2026-04-15T16:32:59","modified_gmt":"2026-04-15T07:32:59","slug":"kyeongnam-university-s-fashion-marketing-students","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/25\/kyeongnam-university-s-fashion-marketing-students\/","title":{"rendered":"How Kyeongnam University&#8217;s Fashion Marketing Students Redefine Medical Exhibitions at KIMES 2026"},"content":{"rendered":"<div>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2024-0060\/image-1b7b194e-89d4-4607-ab78-da4f5403ce1d.jpeg\" alt=\"&nbsp;   Keimyung University fashion marketing students participating in the KIMES exhibition pose in front of the booth they planned. (Photo: Keimyung University)\" \/><figcaption>&nbsp;   Keimyung University fashion marketing students participating in the KIMES exhibition pose in front of the booth they planned. (Photo: Keimyung University)<\/figcaption><\/figure>\n<\/div>\n<p>At Korea\u2019s largest medical-industry trade show, fashion marketing students from Keimyung University took the lead\u2014planning the exhibition space and running it on-site\u2014proving the real-world impact of their industry-academic collaboration program.<\/p>\n<p>Industry observers praised the project as a hands-on training model that prepares students for the field by partnering them with an actual company.<\/p>\n<p>Keimyung University said on the 25th that its fashion marketing students joined KIMES (Korea International Medical &amp; Hospital Equipment Show) at COEX in Seoul starting on the 19th, where they handled exhibition-space design and on-site operations.<\/p>\n<p>The students partnered with medical functional-apparel specialist Bokwang INT Co., Ltd. to design the booth and manage practical on-site tasks.<\/p>\n<p>The participation was part of the RISE program\u2019s \u201cRevitalizing Local Traditional Industries\u201d initiative, supported by Daegu City and the Ministry of Education.<\/p>\n<p>The program was designed to explore ways to fuse Daegu\u2019s textile and fashion strengths with the medical and functional-wear sectors.<\/p>\n<p>Running for more than 45 years, KIMES is Korea\u2019s flagship medical-industry exhibition, highlighting the latest in devices, hospital equipment, healthcare solutions and functional medical apparel.<\/p>\n<p>The massive show draws more than 72,000 medical professionals each year and again this year attracted hospital representatives and global buyers from around the world.<\/p>\n<div>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2024-0060\/image-73f53cdc-5549-4ede-b9da-3424efe0cdeb.jpeg\" alt=\"&nbsp;   Ahead of the KIMES exhibition, Keimyung University fashion marketing students set up and arranged the exhibition space at the booth. (Photo: Keimyung University)\" \/><figcaption>&nbsp;   Ahead of the KIMES exhibition, Keimyung University fashion marketing students set up and arranged the exhibition space at the booth. (Photo: Keimyung University)<\/figcaption><\/figure>\n<\/div>\n<p>17 students from the fashion marketing department took part, owning every phase from concept to execution.<\/p>\n<p>They developed a gray-and-white concept anchored in metal materials to reflect the technical and functional qualities of medical apparel while matching the buying preferences of healthcare professionals.<\/p>\n<p>From initial concept and design development to booth structure, display setup and day-of operations, the students demonstrated strong practical skills and professional discipline.<\/p>\n<p>\u201cDesigning the exhibition space myself and running it on-site made me feel the standards the industry requires,\u201d said Kim Ju-wan, a third-year fashion marketing student. \u201cWorking directly with a real company, beyond theory-based classes, helped me clarify my career path.\u201d<\/p>\n<p>Yeo Eun-ah, faculty advisor for Keimyung\u2019s fashion marketing department, said the RISE-based, industry-linked education helped students develop real-world problem-solving abilities. She added that the university will continue strengthening partnerships that boost the competitiveness of the local textile and fashion industry and train global professionals.<\/p>\n<p>Meanwhile, the fashion marketing department has continued industry-academic activities tied to the RISE program, including joint participation in Germany\u2019s ISPO Munich trade show and hosting a global forum at the Kobe Fashion Museum in Japan.<\/p>\n<p>Building on these efforts, the department is expanding hands-on education and corporate support programs linked to the local textile and fashion industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Students from Keimyung University&#8217;s Fashion Marketing Department led the exhibition at KIMES, showcasing successful industry-academia collaboration.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2024-0060\/image-1b7b194e-89d4-4607-ab78-da4f5403ce1d.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-252980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Kyeongnam University&#039;s Fashion Marketing Students Redefine Medical Exhibitions at KIMES 2026<\/title>\n<meta name=\"description\" content=\"Students from Keimyung University&#039;s Fashion Marketing Department led the exhibition at KIMES, showcasing successful industry-academia collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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