{"id":252960,"date":"2026-03-25T17:34:38","date_gmt":"2026-03-25T08:34:38","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/25\/5-visit-spaces-coupang-s-r\/"},"modified":"2026-04-15T16:32:53","modified_gmt":"2026-04-15T07:32:53","slug":"5-visit-spaces-coupang-s-r","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/03\/25\/5-visit-spaces-coupang-s-r\/","title":{"rendered":"5 Must-Visit Spaces at Coupang’s R.lux Pop-Up: Beauty Classes, Whiskey Lounge, and More!"},"content":{"rendered":"

Translation result <\/p>\n

\n

Opened a five-story experiential space in Seongsu to deepen brand engagement<\/p>\n

Hosts classes from well-known makeup artists like ‘Sontail’ and ‘Firstman’<\/p>\n

Expands consumer touchpoints with diverse offerings, including a whiskey lounge<\/p>\n

Alux serves as a testing ground for platform expansion amid Coupang’s growth-investment push<\/p>\n<\/div>\n

\n
\" 
  Dailyan Nam Ga-hee reporter<\/figcaption><\/figure>\n<\/div>\n

Coupang\u2019s luxury beauty and fashion vertical, Alux (R.LUX), has launched its first offline pop-up, aiming to create memorable in-person brand moments rather than offering simple product samples. The move is designed to raise the platform\u2019s profile by letting customers experience luxury brands in real life.<\/p>\n

On the 25th, visitors arriving on Yeonmujang-gil in Seongsu-dong, Seoul were welcomed by an elegant entrance branded \u201cSalon de Alux.\u201d<\/p>\n

Introduced at the end of January, the Alux pop-up is built around hands-on experiences. Visitors can test products, tag favorites, and easily follow up with online purchases\u2014bridging the gap between discovery and checkout.<\/p>\n

The pop-up stretches from Basement 1 up to the 4th floor.<\/p>\n

Highlights include a ‘Brand Gallery’ with docent-led brand tours, a ‘Beauty Atelier’ for DIY makeup trials, an ‘Alux Boutique’ that curates products by theme, and a ‘Men\u2019s Cave’ where male-focused beauty products are showcased.<\/p>\n

Passing through the ornate entrance, guests were met by staff in sleek black suits.<\/p>\n

Each visitor receives a \u201cSalon Master Key.\u201d Tag a product on display and that selection is automatically saved so you can pull up the details later\u2014making it effortless to move from discovery to purchase.<\/p>\n

\n
\" 
  Dailyan Nam Ga-hee reporter<\/figcaption><\/figure>\n<\/div>\n

The first floor is organized into rotating brand zones. Est\u00e9e Lauder curated the space that day, and brands rotate weekly so each visit can feel fresh\u2014giving brands a direct way to connect with consumers.<\/p>\n

The second floor is dedicated to beauty classes running through next month. Classes are small\u201412 seats each\u2014and reservations are available through Coupang.<\/p>\n

On the 12th, O Hyun-jeong (OhDolceVita), who placed third on ‘Just Makeup’ and works as a senior makeup artist for NARS, demoed techniques using a new foundation. On the 20th, artist Son Joo-hee shared her ‘Real Skin Base’ tips for base makeup.<\/p>\n

On the 27th, Lee Sung-wook, a former MAC artist and the first Asian to serve as a Global Senior Artist for the brand, will teach skin rendering and texture layering. On April 3, makeup legend Park Tae-yoon (Firstman) will present a spring makeup masterclass.<\/p>\n

The third floor brings together signature products from Alux\u2019s roster.<\/p>\n

Products are arranged by makeup stage\u2014skincare, base, color, and fragrance\u2014so visitors can browse according to their preferences and needs.<\/p>\n

Unlike department-store setups where you move from one staffed counter to the next, this open layout lets you explore products across brands freely, lowering the pressure to try something new.<\/p>\n

The fourth floor is a lounge offering complimentary coffee and drinks. Visitors can choose Starbucks beans for a more upscale coffee experience. A rooftop photo zone connected to the lounge adds an Instagram-ready touch to the visit.<\/p>\n

\n
\" 
  Dailyan Nam Ga-hee reporter<\/figcaption><\/figure>\n<\/div>\n

The Basement 1 ‘Men\u2019s Cave’ is a standout. It challenges the idea that beauty pop-ups are just for women, offering a welcoming space tailored to men.<\/p>\n

Visitors who show ID in Basement 1 can enjoy a complimentary small pour of whiskey. A screen in the space streams sports matches via Coupang Play, pairing the viewing experience with the drinks.<\/p>\n

On weekends, you can also book ‘Barber Care’ custom styling sessions and whiskey classes.<\/p>\n

\n
\" 
  Dailyan Nam Ga-hee reporter<\/figcaption><\/figure>\n<\/div>\n

The core of the Alux pop-up: a beauty class experience<\/p><\/blockquote>\n

When a group of 12 pre-registered attendees took their seats, the class got underway.<\/p>\n

The session focused on \u201cEasy Daily Quick Hair Styling.\u201d<\/p>\n

Following the stylist\u2019s guidance helped attendees grasp the brand\u2019s philosophy, vision, and product benefits on a deeper level.<\/p>\n

Aveda, known for aromatherapy oils that support meditation, included a short meditation using those products so participants could feel the brand\u2019s lifestyle ethos firsthand.<\/p>\n

Hands-on demos followed: attendees learned a scalp-massage technique using a comb and practiced haircare routines with Aveda\u2019s Botanical Repair and Miraculous Oil.<\/p>\n

The stylist also showed a quick way to create soft C-curls using just a hairdryer, rollers, and hairspray.<\/p>\n

The class was easy to follow, offering practical beauty tips people could apply at home.<\/p>\n

Products that caught attendees\u2019 eyes were linked to nearby QR codes, making it simple to get more info\u2014and buy\u2014right away.<\/p>\n

The pop-up accepts roughly 30 guests per hour and reservations can be made via a dedicated banner on Coupang\u2019s website. Walk-ins are welcome when capacity allows.<\/p>\n

This offline experiment by Alux lines up with Coupang chairman Bom Kim\u2019s strategy to actively invest in growth businesses such as its Taiwan operations, Farfetch, and Alux itself.<\/p>\n

On a recent conference call, Coupang said it plans to invest roughly $950 million to $1 billion (approximately 1.27 trillion KRW to 1.33 trillion KRW) this year in its Developing Offerings segment.<\/p>\n

Alux says it will keep pushing to expand customer experience and satisfaction, adding more brands to the platform over time.<\/p>\n

Alux currently hosts 48 luxury beauty brands, including NARS, Jo Malone London, Est\u00e9e Lauder, SK-II, Sulwhasoo, Hera, and Biotherm.<\/p>\n

An Alux representative said, \u201cWe plan to continue presenting diverse luxury content through brand collaborations.\u201d<\/p>\n

\u00a9 Dailian Co., Ltd. All rights reserved. Unauthorized reproduction or redistribution prohibited.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coupang’s luxury beauty and fashion service R.lux opens its first offline pop-up store, enhancing consumer engagement and brand experience.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0078\/image-9158c3a8-2775-4c58-b408-bcaa0e273d9c.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-252960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\n5 Must-Visit Spaces at Coupang's R.lux Pop-Up: Beauty Classes, Whiskey Lounge, and More!<\/title>\n<meta name=\"description\" content=\"Coupang's luxury beauty and fashion service R.lux opens its first offline pop-up store, enhancing consumer engagement and brand experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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