{"id":252753,"date":"2026-03-24T18:31:48","date_gmt":"2026-03-24T09:31:48","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/24\/discover-exclusive-rolls-royce-coachbuild-collection\/"},"modified":"2026-04-15T16:31:48","modified_gmt":"2026-04-15T07:31:48","slug":"discover-exclusive-rolls-royce-coachbuild-collection","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/mobility\/2026\/03\/24\/discover-exclusive-rolls-royce-coachbuild-collection\/","title":{"rendered":"Discover the Exclusive Rolls-Royce Coachbuild Collection: A Luxury EV Experience Like No Other"},"content":{"rendered":"<p>Translation result<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0083\/image-1ebe40b7-bd23-4751-a1ca-0430de95811b.jpeg\" alt=\"&nbsp;Rolls-Royce Motor Cars\" \/><figcaption>&nbsp;Rolls-Royce Motor Cars<\/figcaption><\/figure>\n<p> [Herald Economy \u2014 Reporter Seo Jae-geun] Rolls\u2011Royce Motor Cars on March 24 announced a new top\u2011tier bespoke program, the Coachbuild Collection, designed to meet global client demand.<\/p>\n<p> The Coachbuild Collection pairs in\u2011house coachbuilt cars that Rolls\u2011Royce designs and constructs from the ground up with a multi\u2011year client experience program, creating an ultra\u2011luxury initiative. It starts with coachbuilt vehicles featuring entirely new bodywork finished by master craftsmen, and gives clients the opportunity to participate in every phase\u2014from concept and development through production.<\/p>\n<p> Each collection will comprise limited\u2011run models built around a unique concept; the same form will not be reproduced. All cars will undergo formal certification and be road\u2011legal.<\/p>\n<p> The invitation\u2011only program targets clients with a deep affinity for Rolls\u2011Royce and will operate through the company\u2019s global Private Office network in Dubai, Seoul, Shanghai, New York and at its Goodwood headquarters.<\/p>\n<p> Rolls\u2011Royce developed the program for clients who prize the experience itself as much as vehicle ownership. For the first Coachbuild Collection, due to be unveiled in April, clients will be invited to a closed test facility to observe how the cars are developed under extreme performance and climatic conditions and to visit key locations tied to each car\u2019s narrative.<\/p>\n<p> The program also offers access to Rolls\u2011Royce\u2019s normally private internal design studio and to workshops where artisans from multiple disciplines work. Private events in major cities will give the designers behind each Coachbuild Collection a platform to explain their design philosophy and outline the development process.<\/p>\n<p> Chris Brownridge, CEO of Rolls\u2011Royce Motor Cars, said, \u201cClients with an extraordinary passion for Rolls\u2011Royce wanted to see firsthand the creative outcomes that freedom in coachbuilding can produce and to be part of the entire journey. The Coachbuild Collection was created in response to that demand, and it represents an unprecedented integration of vehicle and client experience.\u201d<\/p>\n<p> He added, \u201cThe collections will be executed with the highest level of care and craftsmanship, reflecting the shared philosophy and vision between Rolls\u2011Royce and our clients.\u201d<\/p>\n<p> Meanwhile, Rolls\u2011Royce said the first Coachbuild Collection, scheduled for public reveal in April, will be an all\u2011electric vehicle \u2014 a decision the company says reflects strong client interest in electric Rolls\u2011Royce models.<\/p>\n<p> Many Rolls\u2011Royce collectors who inspired the program already own the all\u2011electric Spectre, and they say the electric powertrain further enhances Rolls\u2011Royce\u2019s signature driving experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rolls-Royce introduces the bespoke &#8216;Coachbuild Collection&#8217;, allowing clients to participate in the design and production of luxury cars.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0083\/image-1ebe40b7-bd23-4751-a1ca-0430de95811b.jpeg","footnotes":""},"categories":[278099],"tags":[],"class_list":["post-252753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover the Exclusive Rolls-Royce Coachbuild Collection: A Luxury EV Experience Like No Other<\/title>\n<meta name=\"description\" content=\"Rolls-Royce introduces the bespoke &#039;Coachbuild Collection&#039;, allowing clients to participate in the design and production of luxury cars.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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